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Shazam debuts augmented reality platform, furthering its use as a marketing tool

Shazam has launched a new augmented reality platform for its brand partners, artists, and users. With this tool, unique Shazam Codes on real-life objects can be viewed with the app on a smartphone to unlock additional content. The codes can reveal anything from 3D animations to product visualizations, mini-games to 360-degree videos. Continue Reading

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Shazam generates 30 million clicks a month to streaming services

Shazam’s director of EU partnerships, Jon Davies, shared some statistics about the app at the FastForward conference in Amsterdam. The audio identification is generating 30 million clicks a month to music streaming services such as Spotify or Apple Music. That’s in addition to sparking 400,000 daily song downloads from digital marketplaces like iTunes. Continue Reading