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Shazam debuts augmented reality platform, furthering its use as a marketing tool

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Shazam has launched a new augmented reality platform for its brand partners, artists, and users. With this tool, unique Shazam Codes on real-life objects can be viewed with the app on a smartphone to unlock additional content. The codes can reveal anything from 3D animations to product visualizations, mini-games to 360-degree videos. Continue Reading

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Shazam generates 30 million clicks a month to streaming services

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Shazam’s director of EU partnerships, Jon Davies, shared some statistics about the app at the FastForward conference in Amsterdam. The audio identification is generating 30 million clicks a month to music streaming services such as Spotify or Apple Music. That’s in addition to sparking 400,000 daily song downloads from digital marketplaces like iTunes. Continue Reading