Brief news items and worthy reads from around the web. Stories include another view on Nielsen mid-year data and a Pandora exec talking about the audio advertising landscape. Continue Reading
Spotify is expanding the beta test of its self-serve advertising platform. After an initial launch in the United States in September, the streaming music company is opening the beta trial of Spotify Ad Studio to Canada and the UK. Continue Reading
RadioPublic introduced a Paid Listens program at the beginning of the month, and the podcast company is expanding its resources in this campaign to ensure more podcasters generate revenue. The business has added a calculator to its website that lays out the arithmetic behind potential Paid Listen earnings. Continue Reading
Brief news items and worthy reads from around the web: Pandora exec on voice ads. Why Latin music is having a moment. Playlists for (adoptable) puppies. Continue Reading
Brief news items and worthy reads from around the web: Podcasts are now 25% at Slate. YouTube tightens access to ad program. Programmatic and podcasts at Spotify. Continue Reading
Westwood One has released its Podcast Download Fall 2017 Report. The analysis showed that listeners who tune into a large volume of shows are often heavy media consumers and early adopters for technology. That demographic also is open to the idea of paid, ad-free subscriptions to podcasts. Continue Reading
Pandora is exploring new approaches to improving its audio ads. The latest experiment is a shift in the length of ads, investigating whether short spots can still yield positive results with listeners. Based on the early findings from Pandora, ad recall had double-digit increases for both 10-second and 30-second spots. Continue Reading
The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading
Brief news items and worthy reads from the web: Updates from YouTube’s Lyor Cohen; the trajectory of home audio; advertising isn’t going away on Spotify. Continue Reading
Brief news items and worthy reads from around the web: Podcast ads hitting a paradigm shift; streaming and diamond certification; the surprising inspiration behind Apple earbuds. Continue Reading
Foursquare announced that it has entered a partnership with Pandora for an effort to measure the real world impact of radio advertisements. The center of the agreement is Attribution by Foursquare, which applies the company’s location intelligence to offline measurements. This tool will help Pandora for Brands clients to understand the impact of digital ad campaigns on visits to brick-and-mortar stores. Continue Reading
Market forecaster BIA/Kelsey released its updated report on 2017 U.S. local ad revenues with mid-year data. So far, the forecast projects that revenue from mobile will edge out local radio from the top five media sources this year. Mobile is projected to see an 11% share with revenue of $16 billion, pushing the source into the top five in a tie with newspapers. Local radio dropped to sixth with $15.6 billion in revenue. Continue Reading