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TED, NPR, Spotify among Brand Equity winners in Myers Report study

The Media Brand Equity Study 2021, one of a series of reports from Jack Myers’ MediaVillage, ranked 150 brands according to survey results that asked respondents to rate brands according to nine attributes. Awareness is not one of them, so this is not a simple brand familiarity survey. Myers says that all 150 companies failed the strictest test. Click through to see the top 30. Continue Reading

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Are podcasts too long? That’s what Latino unadopters think (Edison Research)

In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading

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Podcast listeners over-index in categories important to advertisers (Westwood One)

U.S. Podcast listeners exceed national medians in several categories which advertisers value, such as employment, income, and education. These just-released numbers come from Chief Insights Officer Pierre Bouvard on the Westwood One blog. “The podcast audience profile is exceptionally attractive,” Bouvard writes. Continue Reading

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Joe Rogan tops Edison list (again); survey method broadens ranker reach

Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading