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Metrics & Research

Triton Digital execs share their predictions for 2023

Posted on December 30, 2022 by Kurt Hanson

In an annual RAIN holiday tradition, top executives at technology services firm Triton Digital share their predictions for the coming year with RAIN readers: Programmatic buying will dominate By Stephanie Donovan, Global Head of Revenue The growth in programmatic buying… Continue Reading →

Advertising & Monetization, Marketing, Metrics & Research, Opinion & Features, Thought Leaders

Drive Time Metrics ads sixth patent for measuring in-car media usage

Posted on December 23, 2022 by Kurt Hanson

Drive Time Metrics (“DTM”) announced this week the expansion of its patent portfolio with the issuance on November 15th, 2022 of its sixth patent, US Patent Number 11502852 B2: In-vehicle Media Content Monitoring and Report Generation, covering what consumers are listening… Continue Reading →

AM/FM/HD/Satellite, Connected Car, Metrics & Research, News

Edison Podcast Metrics “Top 50” for Q3 2022 has “Dateline NBC” moving up into its top 10

Posted on December 16, 2022 by Kurt Hanson

Edison Research released its comprehensive “U.S. Top 50 Podcasts” chart for Q3 2022 yesterday, with its top 10 largely stable, albeit with “Dateline NBC” bumping sex-talk podcast “Call Her Daddy” out of the top 10. This list ranks the 50… Continue Reading →

Metrics & Research, News, Podcasting, Public Radio

Podcast listeners strongly prefer host-read ads, says new Cumulus/Signal Hill survey

Posted on December 13, 2022 by Kurt Hanson

A new national survey released this week by Cumulus Media & Westwood One and Toronto-based research firm Signal Hill Insights reveals that podcast listeners have a strong preference for host-read ads — ideally when the host has fun with the… Continue Reading →

Metrics & Research, Podcasting

“Spoken Word Audio Report” from NPR & Edison shows growth, particularly among younger demos

Posted on October 28, 2022 by Kurt Hanson

Almost half (46%) of the U.S. population listens to spoken word audio content daily, according to the latest “Spoken Word Audio Report” released from NPR and Edison Research today. The fourth annual report explores the ways spoken word media consumption… Continue Reading →

Metrics & Research, Public Radio
1

Edison: Podcasts now beating AM/FM for talk/personality listening

Posted on October 14, 2022 by Kurt Hanson

An upcoming “Spoken Word Audio Report” produced by Edison Research and NPR, which will be released in two weeks, will document that, according to Edison’s sample of “Share of Ear” diarykeepers, podcasts are now Americans’ primary source of personality/talk (as… Continue Reading →

AM/FM/HD/Satellite, Metrics & Research, News, Podcasting

Podcasts now beating AM/FM/satellite talk among 18-34s (and maybe even among 18-54s)

Posted on September 28, 2022 by Kurt Hanson

According to Edison Research data presented by Cumulus Media exec Pierre Bouvard in his recent “Audioscape 2022” research presentation, among U.S. respondents in the 18-34 age group, of weekly time spent listening to talk/personality audio content, podcasts now receive 60%… Continue Reading →

Metrics & Research, Podcasting Bouvard

Techsurvey 2022: Are public radio fans cooling on podcasting?

Posted on September 5, 2022 by Kurt Hanson

 Consulting and research firm Jacobs Media released the results of its “Public Radio Techsurvey 2022” last week at the Public Radio Program Directors (PRPD) Content Conference in New Orleans, with what commercial radio Techsurvey co-sponsor All Access called “a mostly… Continue Reading →

Metrics & Research, Podcasting, Public Radio

Media Monitors names its “Top 200 [U.S.] Podcasts” for Q2 2022

Posted on August 24, 2022 by Laura Holt

New York-based ad monitoring service Media Monitors has released its Q2 report of “Top 200 [U.S.] Podcasts,” “Top Publishers,” and “Top 10 [Podcast] Categories,” with the top five podcasts being “The Joe Rogan Experience” (publisher: Joe Rogan), “Crime Junkie” (audiochuck),… Continue Reading →

Metrics & Research, Podcasting

Edison “Share of Ear” findings per WW1: Podcast listening flat, CD/LP/MP3 share down

Posted on August 23, 2022 by Kurt Hanson

In his analysis of the latest findings from Edison Research’s quarterly “Share of Ear” study (the full study being available to subscribers only), Cumulus Media and Westwood One Audio Active Group Chief Insights Officer Pierre Bouvard looked at various aspects… Continue Reading →

Metrics & Research, News

Edison “Share of Ear” trends (2018 to 2022) examined

Posted on August 23, 2022 by Kurt Hanson

Here’s Q2 2022.  (See accompanying story for details.):   For comparison, here’s Q1 2018: As you can see, AM/FM declined over the period from a 47% share to a 40% share (a 15% decline over the slightly more than four… Continue Reading →

Metrics & Research, News

In TV, streaming is now bigger than either broadcast or cable, says Nielsen

Posted on August 18, 2022 by Kurt Hanson

In the month of July, according to Nielsen, in the U.S., streaming channels accounted for 34.8% of all views, for the first time edging ahead of cable TV, which had a 34.4% share of viewing.  Meanwhile, broadcast TV was trailing… Continue Reading →

Metrics & Research cable TV, Nielsen, The Drum, The Gague

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