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Stitcher releases 10-year podcast report; we talk with Erik Diehn in a popup podcast

Content and distribution powerhouse Stitcher has released a report of observations and measurements over 10 years of delivering podcasts to listeners. It is a unique glimpse into listener behavior from a pioneering podcast company. We also spoke with CEO Erik Diehn for a popup podcast. Click through to read and listen. Continue Reading

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Opportunities and challenges for radio (MIDiA Research)

In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading

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Weekly podcast listeners skew away from AM/FM during coronavirus, and Joe Rogan rules (Edison)

The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading

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Audience Insights broadens scope and becomes Signal Hill Insights

Toronto research company Audience Insights is enlarging the scope of its research and consulting, and changing its brand to Signal Hill Insights. The main thrust of the company’s expanded mission appears to be a widening of focus. While Audience Insights provided intelligence to advertisers, Signal Hill Insights will also work on monetization issues for publishers. Click for specifics. Continue Reading

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Podtrac coronavirus tracking: Continuing recovery of reach and downloads

Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Its latest data is for the week of May 11 – May 17. The happy news for the podcast industry is that with this week’s metrics, Podtrac’s view of the industry shows steady recovery from a Covid-19 low point in the week ending April 13. Continue Reading

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Triton Digital Australia Podcast Report: Wondery joins; 5.5M downloads/month reported by Aussie pub

Triton Digital released the latest edition of its Australian Podcast Ranker for a reporting period that includes the month of April — specifically, March 30 through May 3. Wondery makes its first appearance in the list, with 14 shows in the top 100. An Aussie magazine reveals podcast download figures that Triton doesn’t make public. Continue Reading

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March streaming down three percent in March (Webcast Metrics)

As we noted in last month’s coverage of Triton’s Webcast Metrics report: “Next month’s March report will be extremely interesting.” Stream listening slumped in March compared to February, perhaps unsurprisingly. The numbers come from Triton Digital’s Webcast Metrics Top 20 Ranker, and RAIN’s monthly tracking of the Ranker over 10+ years. The year-over-year view showed an unusually large 8% decline. As we said last month: March was a jolting Covid-19 month for all kinds of measured media. Continue Reading