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IAB/PwC report: Digital audio advertising grows, with boost from mobile

The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading

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Report: 1 billion devices support voice assistants as U.S. consumer base continues to grow

Voice assistants and smart devices are one of the hottest topics for the audio industry, and a new report from Voicebot.ai, PullString, and the RAIN Agency traces the trend’s progress. According to the report, voice assistants have moved out of their first phase, marked by availability across platforms and languages and access to core features. It suggested that the second phase of voice will be marked by more nuanced features, use in more contexts, and availability on more connected devices. Continue Reading

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Report: YouTube paid the music industry $1.8 billion in ad revenue in the past year

YouTube paid more than $1.8 billion in ad revenue to rightsholders in the music industry from October 2017 to September 2018. According to the How Google Fights Piracy report, that figure brings YouTube’s total music industry payments to more than $6 billion in ad revenues. Continue Reading

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Amazon & Google dominate global smart speaker market; stats broken out in Strategy Analytics report

Market research firm Strategy Analytics has another snapshot of the smart speaker market. The company released a ranking of the top smart speaker models in the United States from a poll of more than 1,000 people during July and August. The results for Amazon look positively rosy, full of potential for Google, and not-too-bright for Apple. Continue Reading