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NPR and SiriusXM win Triton’s February U.S. Podcast Ranker with flexible sorting options

In the February edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as usual. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). We explore various ways Triton’s flexible ranking format can be sorted. Continue Reading

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“TV is what is playing in God’s waiting room” — and more media insights from Westwood One

We’re not sure Boomers would love the characterization in Westwood One’s recent analytical rundown of ratings and advertising insights, but the point is clear. To be precise, half of the linear TV audience is 65 years or older. This is just part of Westwood One’s latest analysis of media consumption across categories and age groups. PIerre Bouvard is the author. Click for info and a link Continue Reading

Podtrac Global Delivery metrics (plus RAIN Remix)

Podtrac has issued a new monthly (presumably) ranker of global streams/downloads, and views. The streams/downloads portion is a measure of RSS activity, and the viewing numbers come from YouTube. Six networks are represented in this work (Podtrac clients). In the RAIN Remix, we reveal the metrics on a per-show basis. It makes all the difference for one of the networks. Continue Reading

Ad types, visitor rates, and more in new Podscribe benchmark report

Podcast verification and attribution company Podscribe has released its quarterly Podscribe Performance Benchmarks, which offers analyses of key performance indicators important to podcast advertisers. Much of the metrical significance is measured on the basis of listener visits to advertiser destinations. Click for several examples and linkage to the free report. Continue Reading

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Rephonic / PodMatch advice to most podpreneurs: “Stop. Start a business instead.”

Putting aside the “Ouch” factor, a new study offers realistic advice to would-be podcasters, and many existing podcasters. In a report posted on the PodPros website, podcast database Rephonic and podcast guest provider service Podmatch put up some statistics that should give pause to any prospective podcast entrepreneur. Click for results and graphs. Continue Reading