0

More than ads in the global podcast economy (Owl&co)

Media consulting firm Owl&Co has released the latest podcast metrics report in a season of many. Called The Global Podcast Economy: A Complete Picture, and subtitled Beyond Ads: Mapping Revenue Across Audio and Video Podcasts, this piece of work defines, characterizes, measures, delineates markets, asks questions, and provides answers. Click for details, graphs, and linkage. Continue Reading

0

iHeart tops U.S. podcast publishers twice in Podtrac measurement. Plus: The RAIN Remix

In a RAIN scrutiny of the newly released Podtrac rankers, we see the clear dominance of iHeart Audience Network in the delivery of podcasts. The the RAIN Remix reveals a new list of top publishers based on audience size per podcast. In that re-sorting, Revolver Podcass shifts from #18 to #1. Click for graphics. Continue Reading

0

Rogan and regularity reign in ranker (Edison Top 50 Podcasts)

The Joe Rogan Experience is predictably and regularly the top-ranked podcast in measurement studies which include all podcast platforms. Edison Research conducts one such survey, resulting in the Top 50 Podcasts In The U.S. This release represents a survey conducted in Q1, and results in a ranking of the top 50 podcasts. Click for details.
Continue Reading

Relevant, short, funny: Listeners tell podcast advertisers how to sell (Veritonic)

After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading

Spotify and Video star in Coleman/Amplifi research & webinar (part 1)

A new research report from Coleman Insights and Amplifi Media is titled From Explosion To Evolution: The State Of Video Podcasting. Findings were released and presented in a webinar hosted by Jay Nachlis (VP / Consultant, Coleman Insights) and Steve Goldstein (Founder / CEO, Amplifi Media). The 25-minute discussion was illustrated by 40 presentation slides. This is Part 1 of RAIN’s coverage.
Continue Reading

The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)

In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading