Looking at four podcast listener age groups, Nielsen has determined that each group has grown in size from 2020 to 2021. There are other metrics within that phenomenon. The pandemic flattened listener growth temporarily, and created more at-home listening. Click through for details and more metrics. Continue Reading
In a buy-side survey of marketers by WARC and iHeartMedia, an interesting chart catches our eye. It is a budget outlook for 2021, indicating which media categories will be increased, and which are not used, by percentage of responses. Click for details and graphics. Continue Reading
The Media Brand Equity Study 2021, one of a series of reports from Jack Myers’ MediaVillage, ranked 150 brands according to survey results that asked respondents to rate brands according to nine attributes. Awareness is not one of them, so this is not a simple brand familiarity survey. Myers says that all 150 companies failed the strictest test. Click through to see the top 30. Continue Reading
In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading
Triton Digital has released the August edition of the Australian Podcast Ranker. We observe that it is reformatted from previous reports, and now delivers audience and download numbers for top 100 podcasts — a terrific bounty of information that helps quantify the Aussie podcast market. Continue Reading
The number includes current trials, but is still impressive: YouTube Music crossed the 50-million mark in subscribers. Lyer Cohen, head of YouTube Music, says “We’re in our own lane.” Much of the growth is international, especially Asia and South America. Continue Reading
U.S. Podcast listeners exceed national medians in several categories which advertisers value, such as employment, income, and education. These just-released numbers come from Chief Insights Officer Pierre Bouvard on the Westwood One blog. “The podcast audience profile is exceptionally attractive,” Bouvard writes. Continue Reading
Three of Spotify’s top five podcasts of the summer are exclusives to the platform. The other two are also top entries in Apple’s chart and Edison Research’s consumer survey. Continue Reading
Triton Digital has released its Australian Podcast Ranker for July. “Hamish & Andy” is in the top spot — a weekly podcast. Australian media group ARN is the top publisher for July. Click for details. Continue Reading
Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading
Triton Digital has released its consolidated Streaming Rankers for June, covering the U.S., LATAM (Latin America), EMEA (Europe, Middle East, Africa), and the Global report. Click for details and the download link. Continue Reading
In its quarterly report of smart speaker shipments, London-based research company Omdia reports that Google took the top spot from Amazon in the U.S. And interestingly, Apple’s HomePod increased its shipments from a year ago at a surprising rate. Click through for the chart. Continue Reading