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Podtrac weekly coronavirus update: Listening drops across the board, uptick for business shows

Podtrac continues its very interesting year-to-date and week-over-week charting of podcast downloads and audience size. New in this report, Podtrac has added arrays of micro charts for 19 major podcast categories. In these, we see interesting stories being told of attention paid to different types of content. It can be understood as a kind of sociological study of listening in a stressful era. Continue Reading

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Jacobs Media Techsurvey: Younger listeners driving digital uptake, including podcasts and streaming audio

Jacobs Media has released the results for its annual survey into radio and media. The 2020 Techsurvey had 504 commercial radio stations in the U.S. and Canada participating. The slides show insights about radio, podcasts, streaming audio, and smart speakers for a divided digital audience. Continue Reading

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Nielsen: 28% of Americans spending more time with radio in the coronavirus outbreak

Nielsen is the latest research company to share its insights on the COVID-19 pandemic and its impact on audio. It shared a positive outlook for radio from an online survey of 1,000 U.S. adults between March 20-22. While more than half (55%) U.S. listeners have not changed their radio habits, 28% said they are tuning in more as a result of the outbreak. Continue Reading

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Edison Research: Streaming inches up in share of AM/FM radio listening

Edison Research released a graphic from its Share of Ear survey. The most recent update of the report is about streaming’s share of Americans’ AM/FM radio listening. “If the radio industry is ever going to really ‘turn the corner’ on digital listening, this may need to be the crisis that makes it happen,” Edison President Larry Rosin observed. Continue Reading

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Voxnest tracks podcast category spikes as Europe quarantines against coronavirus

Voxnest shared its latest statistics on podcast listening, offering a global snapshot of how COVID-19 has impacted audiences. The company noted that its Spreaker is the top hosting platform in Italy, which has been hardest hit by the pandemic in Europe. It also shared details from Spain, from across Europe, and some early figures from the U.S. as it prepares for the full force of the virus. Continue Reading