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Perplexed by the Apple vs Spotify podcast race? They can both be winners.

With podcasts on track to be commanding a cool billion dollars in ad revenue, the fight to be the leading listening platform will only be getting more intense. This year kicked off with multiple reports from difference sources with their own datasets about which service is the biggest. James Cridland of Podnews gave his take on how to reconcile the different assessments Continue Reading

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MIDiA: Spotify and Apple can each lay claim to leads in podcast platform war

MIDiA Research posted a graphic from its fourth-quarter podcast tracker survey ahead of the launch of its Podcast Platforms report. The data, from a consumer survey of 576 podcast users, show Spotify with a lead in the overall weighted average of four national cohorts. Spotify is also the leading podcast app for Canada, Australia, and the UK, according to MIDiA’s research — but Google leads in the U.S. Continue Reading

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NPR/Edison Smart Audio Report finds 157 million smart speakers are in U.S. households

The winter 2019 edition of the Smart Audio Report from NPR and Edison Research has been released on the CES stage, with the latest insights on how listeners are using voice tech and smart speakers. In the new report, 24% of U.S. adults own a smart speaker for an audience of about 60 million people. Continue Reading