Digital audio & Podcast ad revenue set for 2025 growth … but reduced (IAB)

Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth. The IAB asserts that this report “provides critical insights into what’s ahead for audio advertising and podcasts.” Click for numbers and the IAB chart. Continue Reading

Relevant, short, funny: Podcast listeners tell advertisers how to improve (Veritonic)

Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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November podcast production continues 2024 dip (Listen Notes)

New podcast production slipped downward in November, continuing a trend of desultory trending. To be clear: Although no firm direction is established, the output  level of new podcasts is drawing a fairly stable line, as production seems to be settling after a January peak and gradual lessening during the year. Click for graphs. Continue Reading

Listening lift, YouTube use, personality power. Canadian Podcast Listener 2024

In most of the podcast consumer studies we receive, two main measurement types are prioritized: Size of audience, and how those audiences respond to ads. In the just-released The Canadian Podcast Listener (CPL), an annual report produced by Canadian audio research firm Signal Hill Insights, both points are boldly surfaced in the public research summary. Click for details, graphs, and link to the public deck. Continue Reading

Spotify rules and declines; Spreaker #2 and moves up in chart of leading podcast hosting companies

In the monthly reckoning by Livewire Labs, we learn that Spotify for Creators remains (unsurprisingly) the top hosting platform for November. Spreaker, as #2, continues its rise after overtaking third-place Buzzsprout in April. The #1 and #2 podcast hosts have been converging toward each other for a few months, based on number of new episodes published per month. Continue Reading