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RAIN Notes: June 30

Posted on June 30, 2025 by Brad Hill

Cross Platform Giggling – Acast

Power to the Parasocial – Edison Research

Sundown Rising – Velvet Sundown Continue Reading →

News Acast, Edison Research, Sundown Rising
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Acast’s new podcast revenue dashboard: Focus on financial transparency

Posted on June 27, 2025 by Brad Hill

Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading →

News
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Podcast consumers profiled in new study; YouTube leads but doesn’t dominate

Posted on June 26, 2025 by Brad Hill

In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading →

News Cumulus Media, Signal Hill Insights
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RAIN Notes: June 23

Posted on June 23, 2025 by Brad Hill

Spotify’s Hint – Alan Cross

Local Media’s Next Move Steve Goldstein

Another Notch Jen Poyant
Continue Reading →

News Alan Cross, Jen Poyant, NY Times, Spotify, Steve Goldstein
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Ross Adams resigns Acast; Greg Glenday new CEO

Posted on June 23, 2025 by Brad Hill

An icon of the podcast industry, Ross Adams has resigned his position as CEO of Acast, the world’s largest pure podcast company. The announcement comes from Acast, with no reason given for the resignation. The PR wording phrases the action… Continue Reading →

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RAIN Notes: June 17

Posted on June 17, 2025 by Brad Hill

Reaching for Reach – Signal Hill Insights & Cumulus Media

13-24 – Edison Research Continue Reading →

News

Audiobook sales: $2.2 billion in double-digit growth; 51% of Americans listened

Posted on June 11, 2025 by Brad Hill

Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading →

News Edison Research, Taluna

In-car on-screen advertising: A story of cross-category lift

Posted on June 10, 2025 by Brad Hill

Quu, provider of visual programming for radio, has released a 2025 case study. Titled Visual Radio Drives Sales, it is a research report documenting how visual ads in car radios uniquely benefit advertisers. The general conclusion is that they boost brand awareness, consideration, and conversion. And there’s a lot in the details. Click for a rundown of study graphs. Continue Reading →

News Quu

RAIN Notes: June 10

Posted on June 10, 2025 by Brad Hill

A shift – Virginie Berger

Making a S(p)lash – Keturah Cummings Continue Reading →

News

Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)

Posted on June 9, 2025 by Brad Hill

In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading →

News Edison Research, Nielsen

RAIN Notes: June 9

Posted on June 9, 2025 by Brad Hill

A Bright Outlook – Emily Villatte

The Journey From Chart To Radio Hit – Sean Ross

TikTok Teaching – Jacobs Media Continue Reading →

News Emily Villatte, Fred Jacobs, Jacobs Media, Sean Ross, TikTok

The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial

Posted on June 5, 2025 by Brad Hill

The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
Continue Reading →

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