RAIN Notes: June 30
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading
In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading
Spotify’s Hint – Alan Cross
Local Media’s Next Move Steve Goldstein
Another Notch Jen Poyant
Continue Reading
An icon of the podcast industry, Ross Adams has resigned his position as CEO of Acast, the world’s largest pure podcast company. The announcement comes from Acast, with no reason given for the resignation. The PR wording phrases the action… Continue Reading
Reaching for Reach – Signal Hill Insights & Cumulus Media
13-24 – Edison Research Continue Reading
Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading
Quu, provider of visual programming for radio, has released a 2025 case study. Titled Visual Radio Drives Sales, it is a research report documenting how visual ads in car radios uniquely benefit advertisers. The general conclusion is that they boost brand awareness, consideration, and conversion. And there’s a lot in the details. Click for a rundown of study graphs. Continue Reading
A shift – Virginie Berger
Making a S(p)lash – Keturah Cummings Continue Reading
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
A Bright Outlook – Emily Villatte
The Journey From Chart To Radio Hit – Sean Ross
TikTok Teaching – Jacobs Media Continue Reading
The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
Continue Reading