RAIN Notes: Monday, November 27
— Pure Synth (Anna Indiana)
— Creating and Owning (Pacific Content)
— Unlocking Secrets (podpod)
News
Fewer words; better results. Quantifying the “Creative Standout” metric in audio advertising.
A new metric which gauges preeminence in audio advertising spotlights word density as an essential creative consideration. It’s called the Creative Standout score. Click for the explanation, graphics, and a study link. Continue Reading
RAIN Notes: Monday, November 20
Triton podcast ranker: NPR absent; downloads reduced by Apple changes
Triton Digital released its U.S. Podcast Ranker for October, measuring the top 100 podcasts measured by Triton’s service. As always, this ranker connects each of the 100 listed shows with its sales network. The top ten spots are nearly identical to the previous month, and six podcasts debuted on the list. Continue Reading
Spotify expands SPAN audio marketplace in four continents
Spotify is launching its Spotify Audience Network (SPAN) in four new territories: Sweden, Brazil, Mexico, and Japan. This expansion follows an earlier international push this year, which included France, Spain, and Italy. SPAN is an opt-in selection for content publishers. This latest expansion gives Spotify an opportunity to promote it. Continue Reading
RAIN Notes: Thursday, November 16
— Smart (Smartest People In The Room)
— New (Fast Company)
— Beats (San Francisco Public Library)
iHeartMedia and Global join forces in comprehensive international sales and distribution partnership
In a comprehensive new agreement, two of the world’s largest media companies will distribute and represent each other’s podcast portfolios. Two major deal points underpin the architecture of this international agreement. Continue Reading
YouTube intros new AI governance policies. AI helps enforce them.
YouTube has introduced new policies governing how AI-produced videos are presented. In a blog post authored by company executives, new actions and policies are laid out. Click for details and an illustration of flagged content. Continue Reading
RAIN Notes: Tuesday, November 14
— TPX New Hire (TPX)
— Elusively Wrong? (Meredith Rose)
— When in Sweden… (Entrepreneur Magazine)
Launch in April, and Q&A your listeners: Spotify’s success tactics for podcasters
Spotify for Podcasters released the 2023 edition of its Fan Study. The purpose is to discover how listener behavior might inform creator marketing strategies. It offers survey results which can guide podcasters to maximize listening by taking advantage of tools provided by Spotify. Continue Reading
RAIN Notes: Monday, November 13
As others raise subscriptions rates, SiriusXM lowers cost, reboots app, and targets “next generation” of users
Days after releasing its Q3 earnings, in which revenue and income numbers showed stability, SiriusXM is hoping to expand its usage footprint by lowering the subscription cost for streaming and in-car listening. Click for an industry-wide subscription price comparison and other details. Continue Reading