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iHeartMedia acquires Voxnest; focus on advertising technology

Posted on by Brad Hill

The consolidation trend which has defined and accelerated enterprise podcasting for the past four years has a new story to tell today. iHeartMedia has reached agreement to fully acquire Voxnest, parent company of the Spreaker hosting and technology platform. Technology is the main impetus for this alignment, from iHeart’s perspective. Voxnest self-describes as “an audio technology company, specializing in podcasting solutions.” Click through for details, perspective, and quotes. Continue Reading →

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Podcast is a lean-in, attention-holding medium for advertisers (Canadian Podcast Listener)

Posted on by Brad Hill

In a “sneak peek” at the 2020 edition of the Canadian Podcast Listener research report, listening to podcasts is revealed to be an intensely attentive activity compared to social media, listening to music, and watching short videos. Listening to podcasts takes roughly the same level of concentration as checking news and watching shows. Although podcast advertising success metrics are not part of this preview, the report does obliquely mention value to marketers in a key takeaway, and it seems self-evident that an attentive, concentrated audience is favorable to advertising generally. Continue Reading →

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Joe Biden, Penn State, and others leap into podcast advertising (Magellan)

Posted on by Brad Hill

Magellan AI has released its always interesting Top 15 Advertisers reports. One is “Movers and Shakers” (greatest increase from the previous month), and the other is top advertisers overall by spend. The Joe Biden campaign dipped its toe into the water with $163,000. By contrast, the top overall podcast advertiser in Magellan’s view was Better Help, spending $5.4-million. Therapy is clearly more lucrative than politics. Continue Reading →

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Entravision takes over Cisneros Interactive with majority investment

Posted on by Brad Hill

Media and marketing network Entravision has announced its majority investment in Cisneros Interactive, a digital advertising company and division of Cisneros. Cisneros Interactive is well known to RAIN readers as the parent company of Audio.Ad, a sponsor and presenter at many RAIN Summits. Both companies serve Spanish and Hispanic American markets. Continue Reading →

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Local podcast network (Loudspeaker) broadens reach with new name and multiple strategies

Posted on by Brad Hill

If you don’t live in northern Colorado you’ve possibly not heard of NoCo FM, a digital media outlet featuring regional musicians. After expansion to include some California voices, the company has rebranded as Loudspeaker. It’s a three-pronged strategy: Podcast network, streaming music/talk platform, and a live event on Halloween. Click through for more info. Continue Reading →

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Spotify/Anchor launch radio-style DJ’ing, leaping into both radio and music-rich podcasting

Posted on by Brad Hill

“Think of your favorite drive-time radio show,” Spotify says in an announcement. That is the only mention of “radio,” but it is telling. The company has launched a new listening product which jabs an arrow straight into radio’s underbelly, or apparently aspires to. This new product is (oddly) unnamed, but it mixes music and commentary similar to radio and enables users to become public DJs within the Spotify app. Click through for details, commentary, and how to find it. Continue Reading →

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Cadence13 partners to release “Fiasco” (season one) out of Luminary exclusivity

Posted on by Brad Hill

Cadence13 is helping to unleash the Fiasco podcast from Luminary’s exclusive subscription service. The three-way partnership involves Cadence13, Luminary, and Prologue Projects, the last of which is the show’s producer. Season 1 will be released via public RSS, containing six episodes. Seasons 2 and 3 remain exclusive to Luminary. Continue Reading →

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IAB UK Podcast Upfronts 2020: Presentation summaries and videos

Posted on by Brad Hill

Following the U.S. Podcast Upfront a month ago, today the IAB UK produced its corresponding event. This post contains summaries and videos of the presentations. As in the U.S., the UK Upfronts transpired virtually. Presenters for this event were Acast, Audioboom, Bauer Media, DAX, Podfront, and Spotify. Following are the session summaries from the IAB UK website, and the complete video presentations. Click through to see it all, and link to the IAB UK. Continue Reading →

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David Cooper, ex-Global and ex-Spotify, joins Red Apple Creative

Posted on by Brad Hill

David Cooper, RAIN Summit speaker who has held executive roles in the UK with Global, Spotify, and Global-owned DAX, has joined audio production house Red Apple Creative. Red Apple creates audio for publishers, advertisers, and agencies. It’s productions range across audio branding, audiobooks, podcasts, radio ads, foreign language content, and more including a special years-long relationship with Spotify. Continue Reading →

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RAIN Summit saw epic radio panel and new Edison research about radio’s best listeners

Posted on by Brad Hill

Today RAIN presented Radio Revolution: A Global View — a two-hour virtual RAIN Summit in cooperation with the Radio Show, produced by the RAB and NAB. In a dazzling program featuring speakers from seven countries, attendees received an overview of forward-looking thought leadership in radio, and new insights from Edison Research about America’s most ardent and loyal listeners. Click through for details, quotes, and links. Continue Reading →