Veritonic launches Audio Score, an audio effectiveness standard

Veritonic, a preeminent audio value technology platform, today announced its Audio Score — a measure of audio effectiveness that can be applied to audio ads, sonic brand elements like audio logos, voices, music, and scripts. The idea  is to apply a grading standard of effectiveness to any audio which is created to influence audiences and create deeper relationships with customers. Continue Reading


LyricFind secures funding from Canadian government to promote local artists and languages

LyricFind announced a new deal with the Canadian government. The Toronto-based lyrics licensing and database company received funding from the Department of Canadian Heritage Creative Export Canada program for a two-year effort focused on licensing, transcribing, and translating works by artists and songwriters in the country. Continue Reading