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Veritonic launches Audio Score, an audio effectiveness standard

Veritonic, a preeminent audio value technology platform, today announced its Audio Score — a measure of audio effectiveness that can be applied to audio ads, sonic brand elements like audio logos, voices, music, and scripts. The idea  is to apply a grading standard of effectiveness to any audio which is created to influence audiences and create deeper relationships with customers. Continue Reading

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LyricFind secures funding from Canadian government to promote local artists and languages

LyricFind announced a new deal with the Canadian government. The Toronto-based lyrics licensing and database company received funding from the Department of Canadian Heritage Creative Export Canada program for a two-year effort focused on licensing, transcribing, and translating works by artists and songwriters in the country. Continue Reading