In Magellan AI’s latest monthly report of top podcast advertisers, tracking July activity, we see many of the same brands that have populated the Top 15 Spenders list for the last several months. We compare the past four monthly reports to identify newcomers — there are only two amid lots of repeaters. Click for details and charts. Continue Reading
Research firm eMarketer released two connected projections based on a consumer survey fielded in August. First, a prediction that Spotify will overtake Apple in number of people listening to podcasts monthly. Second, a broad projection of podcast listening in the U.S. (That second projection contradicts Edison Research.) Click for details and graphics. Continue Reading
Ad-tech company Triton Digital, which has long operated across audio categories in its measurement and marketplace platforms, is now tying it all together in a unified global audio exchange that aggregates audiences across broadcast, podcasting, and streaming. It’s called the Triton Audio Marketplace, with a planned launch in early 2022. Click for many details. Continue Reading
Jottings of Note
— History of Pod (James Cridland)
— GM Hire (TuneIn)
— Looking Ahead (Futuri Media)
SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. They from from EY (formerly Ernst & Young), Netflix, Disney, and iHeartMedia Continue Reading
Podsights makes a brief announcement that it has expanded beyond its original purview of podcast advertising attribution. Additionally, the company says, it will introduce its technology to streaming music and online radio. Continue Reading
In its just-released Podcasting Today report, Nielsen takes a retrospective glance backward in a quick historical roundup of inflection points of a now mature industry. It is fascinating, filled with graphics, and includes lots of commentary. Click through for some highlights, and especially for the fascinating Podcast Genres Duplication Grid. Continue Reading
The headline is that YouTube has its first home-built podcast, but the deeper story is that it’s a bottoms-up collaboration with National Public Media (NPM), the sponsorship sales division of NPR. Click for details. Continue Reading
American Public Media has introduced APM Studios with a dedicated website which represents the organization’s podcast production division, and its portfolio. There’s a collaboration with Audacy-owned Cadence13. Continue Reading
We spotted SXM Media’s new Podcast Ad Glossary, and took it for a spin. It’s a free document which offers to “expand your podcabulary.” It contains 35 main terms and several more bundled into them. Also promotional sidebars for SXM Media services. Continue Reading
Jottings of Note
— An Awaited Return (RAJAR)
— Fresh Hire (Fresh Air Production)
— Between the Charts (Chartable)
Triton Digital has signed the L.A.-based comedy podcast network Headgum for management, distribution, promotion, and measurement. Headgum’s network reach encompasses 50 shows, 14 of which are original owned-and-operated productions. Continue Reading