RAIN Notes: June 30
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
News
Acast’s new podcast revenue dashboard: Focus on financial transparency
Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading
Podcast consumers profiled in new study; YouTube leads but doesn’t dominate
In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading
RAIN Notes: June 23
Spotify’s Hint – Alan Cross
Local Media’s Next Move Steve Goldstein
Another Notch Jen Poyant
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Ross Adams resigns Acast; Greg Glenday new CEO
An icon of the podcast industry, Ross Adams has resigned his position as CEO of Acast, the world’s largest pure podcast company. The announcement comes from Acast, with no reason given for the resignation. The PR wording phrases the action… Continue Reading
RAIN Notes: June 17
Reaching for Reach – Signal Hill Insights & Cumulus Media
13-24 – Edison Research Continue Reading
Audiobook sales: $2.2 billion in double-digit growth; 51% of Americans listened
Audiobook sales revenue grew by double digits in 2024. Increase in audiobook sales revenue to $2.22 billion in 2024, 13% over the previous year. Sales increases continue to be driven by digital audiobooks. Click for more research stats from Edison Research on behalf of the Audio Publishers Association. Continue Reading
In-car on-screen advertising: A story of cross-category lift
Quu, provider of visual programming for radio, has released a 2025 case study. Titled Visual Radio Drives Sales, it is a research report documenting how visual ads in car radios uniquely benefit advertisers. The general conclusion is that they boost brand awareness, consideration, and conversion. And there’s a lot in the details. Click for a rundown of study graphs. Continue Reading
RAIN Notes: June 10
A shift – Virginie Berger
Making a S(p)lash – Keturah Cummings Continue Reading
Note to advertisers: 32 biggest podcasts = half of listeners (Edison Research)
In a recent edition of Edison Research Weekly Insights, a clear strategic point is laid out for podcast advertisers. Two buying options can work together or separately, depending on the advertiser’s reach strategy, and the graphic curve representing those choices is startling. Continue Reading
RAIN Notes: June 9
A Bright Outlook – Emily Villatte
The Journey From Chart To Radio Hit – Sean Ross
TikTok Teaching – Jacobs Media Continue Reading
The Davey Awards & The Podglomerate encourage video podcasting with data/tutorial
The Davey Awards, in partnership with The Podglomerate, has produced and released Video Podcasting Decoded: A Guide for Small Shows. A 17-page report deck argues that video has become ubiquitous in the podcast space, ans seeks to answer key questions. Click for a review, graphs, and link to the source.
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