In part two of the Coleman Insights and Amplifi Media research projct — From Explosion To Evolution: The State Of Video Podcasting — we move from intelligence about podcast consumers to understanding more about podcast creators. (See the consumer side in… Continue Reading
Today Jacobs Media released its epochal Techsurvey 2025, in which nearly 25,000 listeners to 500 commercial radio stations in the U.S. and Canada were queried. This annual project was in the field during January and February of this year. We look at key points in Part 1 of our coverage. Continue Reading
The company is clearly pleased with its first quarter financials. “Our business model continues to go from strength to strength.” — Stuart Last, CEO, Audioboom Continue Reading
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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Paid streaming was delivered via 100 million subscriptions for the first time in history, increasing total revenue in 2024 by 3% to $17.7 billion (estimated retail value). This from the Recording Industry Association of America (RIAA)’s 2024 Year-end Revenue Report.) Click for details and 50-year charts. Continue Reading
— The Podcast Academy’s new board (E.B. Moss)
— Supercharging in Milan (AdsWizz)
— Experience (Billy Hartman / ART 19)
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— A View of Views (Bumper / Dan Misener)
— Gaining 10% happiness (Libsyn)
— Beyond Coffee (Dane Cardiel / Off The Record)
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In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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— Milan 2025 Recap (AdsWizz)
— Signalling Culture (The Signal Awards)
— Spotify Things (Alan Cross)
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Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading