RAIN Notes: May 6
— Acquisitive (Record Industry)
— Best of the New (Podchaser)
— Back in the fray (Bose)
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Signal Hill Insights
Implausible partners? Podcasts and Smart TVs
According to surveys conducted by Signal Hill Insights, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers (31%, to be exact) reported listening via smart speaker. Now? That behavior has reduced to 20%. Podcast listening across the board has not reduced, though. Signal Hill exec Paul Riismandel reports that 55% of 12+ Americans listen to podcasts. Enter the television as a major player in podcast consumption. Continue Reading
Podcast consumers profiled in new study; YouTube leads but doesn’t dominate
In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading
YouTube stretches podcast delivery lead over Spotify & Apple
YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading
Golden Rules of Branded Podcasting: Signal Hill Insights releases 2025 Benchmark Report
Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading
True Crime podcast study: Audience, consumption, discovery (Signal Hill & Sounds Profitable)
Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
Listening lift, YouTube use, personality power. Canadian Podcast Listener 2024
In most of the podcast consumer studies we receive, two main measurement types are prioritized: Size of audience, and how those audiences respond to ads. In the just-released The Canadian Podcast Listener (CPL), an annual report produced by Canadian audio research firm Signal Hill Insights, both points are boldly surfaced in the public research summary. Click for details, graphs, and link to the public deck. Continue Reading
Podcast listening frequency continues to rise in Canada (Signal Hill)
Per annual tradition, Signal Hill Insights has released a data snack from its upcoming full meal of metrics — the annual Canadian Podcast Listener report. (The full feast will be served to subscribers on November 28.) In this peek, we learn that podcast listening is on the rise across categories of frequency, from “ever listened” to daily listening. Click for the graph and full-study info. Continue Reading
Black Podcast Listeners: Business owners, monthly listeners, and more. (Signal Hill / Triton Digital)
Signal Hill Insights and Triton Digital have released a study called The Listening and Consumer Habits of the Black Podcast Audience. (It is HERE.) “Black Americans are a vital force within the American podcast audience.” –Jeff Vidler, President/Founder, Signal… Continue Reading
Entertainment / Enjoyment / Effectiveness: Signal Hill quantifies common sense for branded podcasts
Signal Hill Insights released its 2024 Benchmark Report, documenting and measuring the effectiveness of branded podcasts. The company has for years been a leader in testing audio effectiveness in audio marketing. This latest report quantifies and evangelizes the power of brand-created podcasts. Click for detailed coverage.
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Podcast audience is big … and under-counted
Westwood One has released the Spring 2024 Podcast Download report. This continuing study seeks to reveal podcast consumer profiles, preferences, and habits. Collaborators in this ongoing project are Cumulus Podcast Network and Signal Hill Insights. In our first summary dive, we present the study’s key findings — two sets of them, actually.
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RAIN Notes: Monday, April 29
