0

CORRECTED: 97 of top 100 remain unchanged in Triton Digital Sept podcast ranker

CORRECTED: In a demonstration of stability (or staleness?) Triton Digital’s Podcast Ranker for August shows 97 of the same 100 podcasts as the July ranker.In our thinking two principles are at work: First, that people listen to what they already know, and second, that podcast discovery remains a commanding challenge for creators and producers. Click for deets. Continue Reading

0

NPR re-ups with Veritonic, and expands across podcasts and broadcast

Veritonic announces that high-profile client NPR has renewed its relationship with the company, and expanded its use of Veritonic’s solutions. Specifically, NPR is now assessing brand advertising effectiveness across its podcasting and broadcast empires. For Veritonic, the continued engagement highlights its Brand Lift solution, which measures the recall and sentiment listeners have for audio ads. Continue Reading

0

Magellan intros “similar shows” dashboard for intelligently expanding ad campaigns

Magellan AI has unleashed a dashboard feature which is not distinctly named, but functions to reveal podcasts with similar audiences. This is mainly for advertisers who wish to extend a successful campaign. It is self-serve, both for exploration by advertisers, and for connecting directly with podcast owners. Continue Reading

0

Top ten popular podcasts consumed in affluent households (Edison Research)

In an interesting data slice, Edison Research has published a top-10 list of podcasts that index highest in households whose incomes exceed $100k. Among the audio data gathering ecosystem Edison is uniquely able to create such a list, via its thorough survey work in which 40,000 podcast listeners are interviewed in detail. Click for the graphic result. Continue Reading