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Global podcast listening recovers from Covid pause: Reuters Digital News Report

In its wide-ranging and detailed survey of news consumption around the world, Reuters discovered that podcast usage is growing again in 2022 after what it describes as a “COVID-19 pause.” In its conclusion to the general metrics section, Reuters makes a sober assessment about global news consumption across all media categories. Click for details and graphics. Continue Reading

Podcast downloads show gains (Podtrac) and RAIN Remix of May Top Publishers ranker

In Podtrac’s Top Podcast Publishers monthly ranker for May we learn that the metrics for download growth were on a slight upswing (1%) month-over-month, and a sharper growth of 32% year-over-year. (Podtrac measures its clients.) Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading

Buzzsprout starts podcaster advertising program at $20 CPM; 70/30 revenue split

Buzzsprout is creating buzz (sorry) for its new podcaster advertising program, Buzzsprout Ads, which allows podcasters to purchase midroll spots in Buzzsprout-hosted podcasts. The promotion is absent of details pertinent to Buzzsprout shows which will receive the ads. But by digging into the Buzzsprout Facebook community we were able to piece together the entire picture. Continue Reading

Acast and Focusrite partner to raise quality, lower expenses, for podcasters

Acast announces its teased partnership with audio equipment make Focusrite, unleashing details today. The new relationship aspires to raise podcast audio quality for producers equipping their shows (by selling them new Focusrite gear), and saving them money post-production with free use of Acast’s mid-level hosting plan for six months. Focusrite, maker of Scarlett mic-to-computer interfaces, is releasing a new product as part of this. Click for details. Continue Reading