Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

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Steve Goldstein:The SEO Collapse: What Podcasters Need to Do Right Now

Posted on by Brad Hill

by Steve Goldstein

The word “essential” has been assigned to Steve Goldstein’s column more than once. Not meaning to be hyperbolic, we think this piece is super-essential. Identifying a key change in internet usability — today’s AI-enriched search results — Steve applies consequences to podcast search and discovery, which is undergoing momentous format changes and shifting results. It is a risky sea change for podcasters. Steve provides five essential best practices from structuring the show to formatting the transcript. Did we mention the word “essential”? Continue Reading →

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Implausible partners? Podcasts and Smart TVs

Posted on by Brad Hill

According to surveys conducted by Signal Hill Insights, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers (31%, to be exact) reported listening via smart speaker. Now? That behavior has reduced to 20%. Podcast listening across the board has not reduced, though. Signal Hill exec Paul Riismandel reports that 55% of 12+ Americans listen to podcasts. Enter the television as a major player in podcast consumption. Continue Reading →

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Growth and new user structure: Insights from the German podcast market

Posted on by Brad Hill

Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
Continue Reading →

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“Podcasting is changing fast” — new growth metrics from Podcast Marketing Academy

Posted on by Brad Hill

In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading →

YouTube stretches podcast delivery lead over Spotify & Apple

Posted on by Brad Hill

YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading →

iHeartMedia posts Music Festival lineup; Hulu picked to stream

Posted on by Brad Hill

iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor. iHeartMedia is building anticipation for its 2025 Music Festival, scheduled 15 weeks from now (September 19-20). The location is T-Mobile Arena in Las Vegas. Capital One is the title sponsor — i’s an exclusive deal. Continue Reading →