Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.
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Magellan AI releases October Movers and Shakers. Geely (which owns Volvo) on top.

Posted on by Brad Hill

Magellan AI has released the October edition of the company’s Top Movers and Shakers list, a monthly survey of podcast advertisers which have increased their month-over-month spend the most. October’s top mover/shaker is Geely. Who? Magellan explains that Geely is the parent company of Volvo. Geely spent about $2.1-million in October, nearly a $2-million increase over September. Click through for more details. Continue Reading →

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Dan Misener: I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned.

Posted on by Brad Hill

by Dan Misener
“Leave us a five-star review!” — the plea of podcasters everywhere. How well does that work? Pacific Content’s head of audience development offers another fascinating research project in which he dives deep into star ratings, breaking out where they are concentrated. You’ll be surprised. Click through. Continue Reading →

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Global partners with The Story Lab (Dentsu) for podcast commissioning

Posted on by Brad Hill

UK-centered media company Global has struck a partnership with The Story Lab, an offshoot of dentsu international. The arrangement is focused on podcasts, with the two entities co-commissioning a slate of six new shows over the next 12 months. The launch show is set — it is Hunting Ghislaine, investigating the elusive and controversial life of Ghislaine Maxwell. Other original productions could be in True Crime, Comedy, Entertainment, and Sports. Continue Reading →

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Steve Goldstein: How to improve podcast listening on 60 million smart speakers. A talk with Tom Webster.

Posted on by Steve Goldstein

by Steve Goldstein
In this guest column, Steve Goldstein chats with Edison Research SVP and ubiquitous keynote speaker Tom Webster about the podcast experience through smart speakers. the conversation is informed by stats and charts from the Edison/NPR Smart Audio Report. Continue Reading →

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Acast partners with Patreon to simplify private distribution of premium episodes for patrons

Posted on by Brad Hill

Podcast content, hosting, and monetization platform Acast is announcing a partnership with Patreon, the crowdfunding platform used by many podcasters to support their ongoing projects. In this arrangement, Patreon podcasters can manage both their public feeds and private patron-only episodes in one place, and patronage listeners can hear public and private content in their favorite app. Continue Reading →

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Cumulus Q3: Podcasting up nearly 50%, 102M September downloads

Posted on by Brad Hill

A few interesting notes related to podcasting from Cumulus Media in the company’s Q3 earnings report. Cumulus owns Westwood One and the Westwood One Podcast Network, although neither entity was mentioned by name in the earnings call remarks by CEO Mary Berner and CFO Frank Lopez-Balboa. Podcasting provided a bulward during trouble performance of streaming and local digital marketing. Continue Reading →

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iHeartMedia becomes exclusive rep for Pushkin Industries; co-production in the works

Posted on by Brad Hill

iHeartMedia announces today that it has accomplished a partnership with Pushkin Industries, the audio production company founded by Malcolm Gladwell and Jacob Weisberg in 2018. The alliance makes iHeartMedia the exclusive sales partner for Pushkin podcasts. Beyond the sales effort, the two companies will co-produce new shows, with a project timeline stretching over the next two years. Two of those shows are sketched out in today’s announcement. Continue Reading →

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Riverside.fm comes out of stealth with cash and mission to join audio and video podcasting

Posted on by Brad Hill

Riverside.fm is announcing its emergence from stealth mode with $2.5-million of seed investment from Oren Zeed. Riverside.fm is a video+audio recording and livestream platform for podcasters, with a specialty of hi-rez recording of audio and video in separate tracks. Riverside’s competitive strategy explicitly targets audio connection platform Zencastr, promising to “drink Zencastr’s milkshake.” Continue Reading →