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Steve Pratt: Podcasts don’t “go viral.” Is that worth celebrating?

Steve Pratt of Pacific Content discusses lessons that the podcast industry can glean from Ryan Holiday’s book “Trust Me, I’m Lying.” Guest columnist Steve Pratt is co-owner and Partner of Pacific Content, which creates original podcasts for brands including Slack, Mozilla, and Dell. This article originally appeared on the Pacific Content blog. Continue Reading

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audioBoom H1 2018 results show financial improvement and growing listenership

AudioBoom, a podcast and audio on-demand company, has released its financial results from an extraordinarily eventful first half of its fiscal year. In the six months ending May 31, 2018, audioBoom posted a 43% increase in revenue to £2.6 million. COO Stuart Last posted additional context and interesting metrics to supplement the official report. Continue Reading

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James Cridland’s Future of Radio: German multi-platform radio, and linking to podcasts with least friction

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: International news and insights from Germany and Canada. Podcast linking best practices, and calls for a UK podcast chart. Continue Reading

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IAB Australia releases updated podcast measurement guidelines; refers to IAB US work

The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading