Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency

In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading


Sports fans are avid audio users … and big spenders. Advertisers take note. (SiriusXM)

SiriusXM has released a preview of The Sports Audio Report, produced in collaboration with GroupM and Edison Research. Its purpose is to measure the scale of sports listening, how it correlates with overall listening, and how that listening cohort behaves as consumers. For a preview, there is a surprising amount of information. Audio shines in this report, obviously … especially podcasting. Continue Reading


NPR and SiriusXM win Triton’s March U.S. Podcast Ranker

In the March edition of Triton Digital’s Top Podcasts ranker for the U.S., there is a lot of month-over-month stability, as always. In the top 10 shows, nine are the same as the previous month (with some shuffling of positions). MrBallen Podcast: Strange, Dark & Mysterious Stories (Wondery sales network) leaped upward eight slots to enter the elite cohort. Continue Reading


Podcasts on Substack? $100M worth, and Substack is promoting the features

“Podcasts and video shows are surging on the platform,” Substack asserts in a promotional post which seeks to reset the common perception of the platform as a distributor of written articles. There is a business rationale behind the pitch, which positions Substack as an added revenue source — subscriptions — to podcasting’s traditional advertising model. Continue Reading


Flight Studio, AI-intensive podcast media company, launched by serial entrepreneur from hit podcast

At the center of this story is Steve Bartlett, the British entrepreneur, investor, and media creator. Since 2014 Bartlett has founded, managed, and invested across fields of social media, health sciences, web software development, and space exploration. In December, 2020 Bartlett started The Diary Of A CEO, an audio/video podcast that claimed 35-million downloads per month. Today Bartlett announces Flight Studio, a global podcast media and tech company. Click for much more detail and quotes. Continue Reading

Podtrac Podcast Industry Ranking (with RAIN Remix): Two new participants grow list to 22

Podtrac’s monthly Industry Ranking now lists 22 podcast publishers, ranking them by audience size. (Eligible podcast publishers are Podtrac clients.) The ranking also includes streams/downloads, which can also be characterized as plays. We present Podtrac’s original ranker graphic and the RAIN Remix, which ranks Podtrac data on a per-show basis. Continue Reading

Acast leads top podcast publishers / networks globally; YouTube poorly represented

In today’s release of Podtrac’s monthly Top Publishers & Networks ranker, we observe that Acast owns the #1 ranking among the seven included networks. Only Podtrac clients are included. Interestingly, very few of the nearly 500 shows in the included chart have YouTube versions. Click for details, a graph, and a very interesting twist. Continue Reading