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Podtrac coronavirus tracking: New high for downloads; upward spike for comedy

Podtrac sent us the latest weekly update of U.S. podcast listening, both in downloads and audience, amid the COVID-19 pandemic. (You can see everything HERE.) Podtrac also informed us that this is the last installment of its weekly COVID-19 tracking. “Things are getting back to normal on a weekly basis,” CEO Mark McCrery told RAIN. Continue Reading

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Acast Open podcasts now can enter Acast Marketplace for dynamic ad insertions

Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading

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Stitcher releases 10-year podcast report; we talk with Erik Diehn in a popup podcast

Content and distribution powerhouse Stitcher has released a report of observations and measurements over 10 years of delivering podcasts to listeners. It is a unique glimpse into listener behavior from a pioneering podcast company. We also spoke with CEO Erik Diehn for a popup podcast. Click through to read and listen. Continue Reading

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AdLarge re-ups to rep “Crime Junkie” and discloses download numbers

AdLarge sent us an announcement that its cabana division, which represents podcasts to  advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading

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Weekly podcast listeners skew away from AM/FM during coronavirus, and Joe Rogan rules (Edison)

The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading

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Omny Studio starts secure sharing of analytics, enabling greater publisher transparency

Podcasting tech company and enterprise hosting platform Omny Studio has announced, through its Triton Digital parent, a new feature called Secure Sharing. It enables podcast owners on the platform to allow outsiders into its podcast analytics suite.  This is quite interesting, and affects how publishers can pitch to advertisers, and verify to them. Continue Reading