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Sports Illustrated goes with iHeartMedia for multi-year content deal and boutique production studio

iHeartMedia has announced a multi-year deal with Sports Illustrated. It includes original podcast production and the formation of Sports Illustrated Studios. iHeartPodcast Network will distribute the new shows, naturally, as well as SI’s existing portfolio. Most of the new shows will be launched in 2022; one new title scheduled for later this year. One of the new audio sports network podcasts will dip its toe into the true crime genre. Continue Reading

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IAB Podcast Upfront Fall to complement the spring event, with new research report

Last December the IAB announced that the annual Podcast Upfront showcase to advertisers was shifting to a spring event, to place it closer to the Video Upfronts. That rescheduled event did take place (virtually) in May, but now the IAB announces a fall podcast event as well, on September 9-10, timed with a new research report. Click through for details and confirmed presenters. Continue Reading

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Automattic, owner of WordPress, buys Pocket Casts from NPR, for “deep integrations”

Automattic, parent company of WordPress has acquired podcast listening app Pocket Casts from NPR and a consortium of public stations. The idea is to integrate a respected audio platform with the world’s dominant blogging platform, which already has text-to-speech capability. Lots of potential and interest here.
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