The Interactive Advertising Bureau (IAB) has released its annual Podcast Advertising Revenue Study for 2019. It contains last year’s metrics and projections for full-year 2020. COVID-19 is built into the forecast research. $1B annual revenue is in sight, though projections have slowed down that track. Host-read ads still dominate. So do direct-to-consumer ads. Click through for much more. Continue Reading
Pod Drop features new and returning podcasts. Today — A guru who’s also a convicted felon; a series about addiction; and unusual stories tracked down by CNN. Continue Reading
Podcast content network Wondery has appointed DAX as its exclusive advertising partner in Canada, we are learning today. DAX will offer Canadian advertisers spot ads and host-read sponsorship messages. Wondery continues to be enterprisingly international. Although translation is probably not necessary for the Canadian market, wondery has been a pioneer in translating hit shows for non-English speaking audiences in other parts of the world. Continue Reading
Another legacy media brand dives deeper into podcasting. New York Magazine (a Vox company) hired its first editorial director of audio, Hanna Rosin. A Stanford University alumna, D.C.-based Rosin comes to New York Magazine from The Atlantic and Slate, according to her LinkedIn page, but is probably better known to many as co-host of NPR’s Invisibilia. Continue Reading
The enterprise podcast hosting and monetization company Megaphone announced a partnership with podcast advertising attribution company Podshights. In this arrangement, Megaphone will provide attribution metrics to all campaigns run through the Megaphone Targeted Marketplace. Continue Reading
by Steve Goldstein
A deep and interesting conversation with Scott Simonelli, CEO of Veritonic. Includes links to sonic identity examples. Continue Reading
by Michael Robertson
This guest contribution by iconic digital audio entrepreneur Michael Robertson digs into the U.S. copyright code and finds a statute which might relate to, and potentially invalidate, Spotify’s exclusive distribution deal with Joe Rogan. Continue Reading
Podtrac has released the June edition of the measurement company’s Top Podcast Publishers ranker. Many publications make noise about NPR reclaiming the #1 spot from iHeartRadio (and we hereby note it dutifully), but these two podcast powerhouses are separated by a small fraction of the key metric, US Unique Monthly Audience, and they flip back and forth. Click through for the chart, and RAIN’s remix based on per-show averages. Continue Reading
Pod Drop features new and returning podcasts. Today: the harrowing and heartbreaking story from the old south, fascinating interviews with National Geographic celebs and showrunners, and daily doses of gratitude. (Remember: Pod Drop is a podcast too! Listen to the latest episodes in the sidebar.) >> Continue Reading
Voxnest released a mid-year interim report, part of its State of the Podcast Universe, which is an annual release at year-end. The report is divided into four main observational sections corresponding to podcast business trends: Business, Advertising, Listening, Content. We’ve raided the report for a few key points; click through for a link to the actual download. Continue Reading
Triton Digital released its latest 4-week Podcast Report for LATAM. The company notes that 12 new shows entered the top-100 ranker. This report covers the period from April 13 through May 10. In the LATAM effort, unlike the U.S. Podcast Report, top networks are not included. The top show owns a gigantic lead over the other 99. Continue Reading
We received a note from PRX with the news that the audio network has scored distribution rights for Latino USA, a national news and cultural affairs program, for release to 220 public radio stations across the U.S. The Latino USA podcast (see it HERE) will join PRX’s portfolio of on-demand audio. The program is anchored by journalist and Futuro Media Group founder Maria Hinojosa. Continue Reading