Comprehensive coverage of the podcasting industry and its business ecosystem.
Spotify Wrapped — the annual personalized deep dive into Spotify use — has become a branding meme. We asked AI to comment, and learned that annual Wrapped-like campaigns have increased since Spotify first launched Wrapped, and gave us a three-part answer detailing direct adaptations. Continue Reading
— Is radio still viable? (Jacobs Media)
— Circular (Michael Mignano)
— At the top (Cathy Csukas)
– All the hats (Morgan Wiedmann) Continue Reading
Media intelligence company Samba TV has released Podcasts On The Big Screen, a measurement study of podcast consumption via televisions. The research is powered by Samba TV’s proprietary chip technology which is embedded in a global footprint of about 46 million TVs, 28 million of which are located in the U.S. There’s also an “identity graph that identifies users across devices. Continue Reading
— Scaling the pod boom (AdsWizz)
— Tip-toeing through the tipping points (Podcast Movement) Continue Reading
In the latest monthly statistical sheet at Listen Notes (HERE), we see a dramatic 12% drop in new podcast creation in February, compared to January. That drop also is a 13-month low in productivity. There is also a broader picture. Click for details. Continue Reading
“What is a podcast?” A back-to-basics question if we ever heard one, it’s how SiriusXM opens its latest research study. We dive deep into the numbers and charts. From “What is…” to whether size matters … and much more. Click for the many high points and link to the source. Continue Reading
In the 12-month measurement at Listen Notes, new podcast production took a sizable step downward (28%) in December 2025 compared to November of last year. Further, the November measurement represents the lowest podcast production of the 12-month period. Click for more metrics. Continue Reading
Global podcast giant Acast has upgraded its proposition to podcast clients with what the company calls an industry-first YouTube program. Also, an inventory partnership with digital production house Little Dot. Continue Reading
The Washington Post has introduced podcasts personalized to each user’s preferences of length and topic, and reading history. The mechanism is driven by AI, and is co-created with the AI voicing company Eleven Labs Continue Reading
Apple announced its calculation of the most popular podcasts in 2025. The report offers several views of the information: Top Shows, Top New Shows, Most Followed Shows. Most Shared Shows, and Top Channels. We shuffled the information to reveal how the top shows are distributed among the different types — e.g. new shows, series, shows shared the most, followed the most, and subscription podcasts. Click for a unique graphic. Continue Reading
In the 12-month measurement at Listen Notes (HERE), new podcast production in took a sizable step downward in October 2025 compared to November of last year, and also month-over-month (Sep – Oct). 2024. Further, the October monthly measurement represents the lowest podcast production of the 12-month period. Click for charts. Continue Reading
New podcast production took a step upward in September compared to August, nudging about two percent to the gain. The most startling metric in this month’s statistical roundup is in the “AI Fake Podcasts Removed” chart. Click for details. Continue Reading