Comprehensive coverage of the podcasting industry and its business ecosystem.
After surveying hundreds of monthly U.S. podcast listeners, audio measurement specialist Veritonic derived nine insights about what makes podcast ads effective. The company calls these “valuable insights on how brands can refine their audio strategies to better capture attention and drive results.” We review the findings, and discover a surprising aspect. Continue Reading
In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth (but slowing growth) for digital audio advertising. Click for details and graphs. Continue Reading
In the just-released study from Sounds Profitable, The Advertising Landscape, we find 34 info-packed slides representing a survey conducted by Signal Hill Insights. An online protocol queried over five thousand 18+ Americans, and claims to be the largest public study of podcasting and advertising in America. Click for an excerpt and the download link. Continue Reading
Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading
That’s the year, not the number of categories. It’s 20 categories, ranging from Advice to TV, and much in between. Small indie productions rub shoulders with household names in audio. Continue Reading
Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
iHeartMedia, which never fails to remind its press contacts that it is “the No. 1 podcast network globally according to Podtrac,” is dropping news of a dramatic expansion of its global podcast presence. iHeart is partnering with Mammoth Media Asia to create and launch a slate of shows targeted “across the region” in Asia. It’s a cross-continental effort based on APAC’s potential for growth. Click for details.
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In his latest guest column, Steve Goldstein shares findings from The State of Video Podcasting 2025, a landmark study by Coleman Insights and Amplifi Media. Continue Reading
ABC News, known in podcasting for its morning show Start Here and others, is reported to shift its overall podcast strategy to the TrueCrime genre. ABC’s current flagship morning news podcast, Start Here, hosted by Brad Mielke, is an important lynchpin in the new endeavor. RAIN News has confirmed that Mielke will continue with Start Here, while also expanding to a weekend edition called Start Here Weekend. Continue Reading
The annual iHeartPodcast Awards celebration happened las night (March 10) at SXSW in Austin. The recorded ceremony will be broadcast tonight (March 11) on AXS TV at 8pm ET. SPOILER ALERT: This post contains complete winner information. Continue Reading
New podcast production took a substantial step downward in February, compared to the same month a year ago. And in the month-over-month view, January-February represents the biggest single-month drop of the 12-month period. A macro view of new podcasts per year shows the Covid-era surge followed by a return to normal. Continue Reading