RAIN Notes: May 12
— Meanings (Arielle Nissenblatt)
— Spotify unsurprisingly #1 (Edison Research)
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Podcasting
Comprehensive coverage of the podcasting industry and its business ecosystem.
RAIN Notes: May 6
— Acquisitive (Record Industry)
— Best of the New (Podchaser)
— Back in the fray (Bose)
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RAIN Notes: May 5
— Acquisitive (Record Industry)
— Best of the New (Podchaser)
— Back in the fray (Bose)
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Threat response: Podcast experts assess the industry
In a spectacular trove of podcast industry wisdom, thirteen industry experts contribute short essays in response to this question: “Is the podcast industry facing a real threat”? Continue Reading
Libsyn opens up video podcasting to all customers
Venerable podcast hosting service Libsyn, much in the news lately, today announces an expansion of its platform. As of today, video publishing is available across all of the company’s hosting plans. This widening of Libsyn’s standard service is a reflection of video’s importance in podcasting, and the presumption of video availability among podcasters. There’s another component to the announcement as well. Continue Reading
RAIN Notes: April 21
— Targeting teamwork (BauerMedia)
— Reclamation project IMS Biza)
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Spotify’s “Wrapped” Branding Influence … Wrapped
Spotify Wrapped — the annual personalized deep dive into Spotify use — has become a branding meme. We asked AI to comment, and learned that annual Wrapped-like campaigns have increased since Spotify first launched Wrapped, and gave us a three-part answer detailing direct adaptations. Continue Reading
RAIN Notes: April 14
— Is radio still viable? (Jacobs Media)
— Circular (Michael Mignano)
— At the top (Cathy Csukas)
– All the hats (Morgan Wiedmann) Continue Reading
TV podcast consumption: A new audience study
Media intelligence company Samba TV has released Podcasts On The Big Screen, a measurement study of podcast consumption via televisions. The research is powered by Samba TV’s proprietary chip technology which is embedded in a global footprint of about 46 million TVs, 28 million of which are located in the U.S. There’s also an “identity graph that identifies users across devices. Continue Reading
RAIN Notes: April 9
— Scaling the pod boom (AdsWizz)
— Tip-toeing through the tipping points (Podcast Movement) Continue Reading
February podcast production drops to new 12-month low (Listen Notes)
In the latest monthly statistical sheet at Listen Notes (HERE), we see a dramatic 12% drop in new podcast creation in February, compared to January. That drop also is a 13-month low in productivity. There is also a broader picture. Click for details. Continue Reading
SiriusXM: The Great Podcast Debate
“What is a podcast?” A back-to-basics question if we ever heard one, it’s how SiriusXM opens its latest research study. We dive deep into the numbers and charts. From “What is…” to whether size matters … and much more. Click for the many high points and link to the source. Continue Reading