Podcasting

Comprehensive coverage of the podcasting industry and its business ecosystem.

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Chartable finds downloads down as coronavirus spreads, but listens saw an even bigger drop

Posted on by Anna Washenko

Chartable released an assessment of podcast listening, adding a new layer to the picture of how the world is consuming media during a pandemic. It combined data about downloads with its listening statistics from publishers from Apple Podcasts Connect and Spotify for Podcasters. It examined a subset of about 6,000 podcasts and compared their March results with a baseline of those from the second half of February, when there were just over a dozen confirmed cases of COVID-19 in the U.S. Continue Reading →

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Magellan research: How is coronavirus affecting podcast advertising?

Posted on by Brad Hill

With the coronavirus crisis saturating media news, it shouldn’t come as a surprise that quarantine references would seep into podcast advertising — especially when podcasts hosts are controlling the message to a large extent. Magellan, and podcast advertising analytics company, examined the phenomenon.  Continue Reading →

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Podtrac weekly coronavirus update: Listening drops across the board, uptick for business shows

Posted on by Brad Hill

Podtrac continues its very interesting year-to-date and week-over-week charting of podcast downloads and audience size. New in this report, Podtrac has added arrays of micro charts for 19 major podcast categories. In these, we see interesting stories being told of attention paid to different types of content. It can be understood as a kind of sociological study of listening in a stressful era. Continue Reading →

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Jacobs Media Techsurvey: Younger listeners driving digital uptake, including podcasts and streaming audio

Posted on by Anna Washenko

Jacobs Media has released the results for its annual survey into radio and media. The 2020 Techsurvey had 504 commercial radio stations in the U.S. and Canada participating. The slides show insights about radio, podcasts, streaming audio, and smart speakers for a divided digital audience. Continue Reading →