Comprehensive coverage of the podcasting industry and its business ecosystem.
Podcast representation company True Native Media has introduced an entry-level service called PodRamp. It is tailored to help small shows enter the market and accelerate their growth. The goal, for both podcast and platform, is to grow the shows’ audience to qualify for PodPremium, True Native’s existing and cornerstone program. Continue Reading
UK-headquartered, publicly traded podcast company Audioboom released its Q2 202 Trading Update, spelling out key business metrics and CEO commentary. It’s all sunshine and uplift, and jammed with metrics. Continue Reading
TPX (The Podcast Exchange) has reportedly sent a letter to creditors notifying them that the company plans to file a Notice of Intention (NOI) under the Bankruptcy and Insolvency Act. Doing so creates a protective one-month time period in which to negotiate new terms with creditors. Continue Reading
The word “essential” has been assigned to Steve Goldstein’s column more than once. Not meaning to be hyperbolic, we think this piece is super-essential. Identifying a key change in internet usability — today’s AI-enriched search results — Steve applies consequences to podcast search and discovery, which is undergoing momentous format changes and shifting results. It is a risky sea change for podcasters. Steve provides five essential best practices from structuring the show to formatting the transcript. Did we mention the word “essential”? Continue Reading
New podcast production took a substantial step downward in June compared to May, and less dramatically compared to June 2024. And in the month-over-month view, May-June represents the biggest single-month drop of the 12-month period. Continue Reading
According to surveys conducted by Signal Hill Insights, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers (31%, to be exact) reported listening via smart speaker. Now? That behavior has reduced to 20%. Podcast listening across the board has not reduced, though. Signal Hill exec Paul Riismandel reports that 55% of 12+ Americans listen to podcasts. Enter the television as a major player in podcast consumption. Continue Reading
Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
Continue Reading
In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading
In the newly released Podscribe Performance Benchmarks report, the podcast advertising analytics company introduces a new podcast advertising research metric: The Reach Curve. Click for highlights and link to the original. Continue Reading
YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading
Podcast audience intelligence company Number 8 has struck an alliance with media sales organization Katz Media. At the center of this business collaboration is Number Eight’s technology called Podcast Lookalikes. Continue Reading
The latest guest column from Amplifi Media CEO Steve Goldstein shares lessons he receives from an NYU class in podcasting … where he is the professor. In this column, the students are the teacher. Key principles of podcast success in the age of choice. Continue Reading