Comprehensive coverage of the podcasting industry and its business ecosystem.
Entercom announced a new effort that will provide marketing campaign measurement tools to podcasts and streaming audio. This stems from apartnership with marketing company Claritas, which offers an identity graph with proprietary data for more than 120 million households and more than 1 billion devices. Continue Reading
Rumors have been swirling for some time that Apple might turn to commissioning original podcasts. Most of the speculation hinted that exclusive titles would further entice listeners to the Apple Podcasts platform, but the latest insider information indicates a secondary goal for any original programming. Continue Reading
A story in yesterday’s Wall Street Journal reported that Serial Productions, maker of influential podcast Serial, is seeking acquisition. While a great deal of institutional money has flowed into podcasting in the last three years, an acquisition headline focused on a single show is unusual and striking. Continue Reading
James Cridland’s Podnews apparently inspired podcast analytics and attribution company Chartable to crunch some numbers defining the share of podcasting distribution among leaders in that space. The question derives from Spotify’s rapid growth in this field. Apple is still #1, but Spotify’s influence in this field is growing impressively. Continue Reading
Google Podcasts is one of the newer listening platforms, and it has been making adjustments to the experience since launch. The latest beta test of the app includes sharing by timestamp. Continue Reading
Omny Studio, a subsidiary of Triton Digital, has entered a new partnership with Podchaser, a podcast discovery and database platform. This deal will allow Omny Studio clients to apply Podchaser tags within the Omny tools. Continue Reading
Audioboom released a trading update with a snapshot of its results from 2019. The audio company saw revenue grow 91% from the previous year for a total of $22.2 million. The business also saw its brand advertiser count grow 75%. Continue Reading
Yesterday we reported rumors that Spotify might acquire sports/pop podcast network The Ringer, founded by ex-ESPN Bill Simmons. Today a second swirl of rumors speculates that Simmons is asking $200-million for the deal. We scratch out some rough arithmetic. Continue Reading
The 2nd annual iHeartRadio Podcast Awards were celebrated Friday night at the iHeartRadio Theater in Burbank, CA., and RAIN was there to observe the show. Continue Reading
Podlists proliferate the podsphere. The latest? Podtoppen, which ranks the top 100 Norwegian podcasts. “Norway’s official top list and measurement of podcasts” is compiled by an entity which calls itself the Steering Group, comprised of five Norwegian media companies. Continue Reading
With podcasts on track to be commanding a cool billion dollars in ad revenue, the fight to be the leading listening platform will only be getting more intense. This year kicked off with multiple reports from difference sources with their own datasets about which service is the biggest. James Cridland of Podnews gave his take on how to reconcile the different assessments Continue Reading
The Canadian Podcast Listener published a blog post with an exploration of the value in niche audiences, both for shows and for advertisers. The post included a graphic with a breakdown of the audience demographics for the top 10 podcasts on investing. Only 3.3% of monthly podcast listeners said they listen to shows about investing, meaning that mass-market brands likely won’t turn to those programs to reach a large market. Continue Reading