Best ROI podcasts in Oxford Road ranker

Podcast advertising agency giant Oxford Road has released its unique ranker: Top Performing International Podcasts, an evaluation and grading based on return on investment for advertisers. That crucial metric replaces the usual download-based ranking criterion of listenership. As such, the data outputs drill straight to what is most important to advertisers: ROI. Click for results. Continue Reading

Libsyn opens up video podcasting to all customers

Venerable podcast hosting service Libsyn, much in the news lately, today announces an expansion of its platform. As of today, video publishing is available across all of the company’s hosting plans. This widening of Libsyn’s standard service is a reflection of video’s importance in podcasting, and the presumption of video availability among podcasters. There’s another component to the announcement as well. Continue Reading