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Magellan top 15 podcast advertisers, and RAIN remix

Podcast advertising intelligence company Magellan AI released its December report of top podcast advertisers. This month’s roundup includes the single-month list, and a year-to-date (YTD) list which serves as a 2020 view of the top marketing money spent in podcasting. We have gathered the list data into three tables that sort advertising spend in three ways: Top December advertisers, top 2020 advertisers, and a concentration measure of money spent per show. Click through for the goods. Continue Reading

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Spreaker AdHub launches — for podcasters, not advertisers

Spreaker has launched a new self-serve tool called AdHub. If it sounds like another do-it-yourself way for marketers to buy dynamically inserted commercials, it’s not. AdHub is directed toward Spreaker podcasters, who can place targeted ads  for their podcasts into other Spreaker podcasts. Click through for deets. Continue Reading

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Descript raises $30M Series B, plans to expand enterprise tools

Descript gets a cash pile of $30-million to further its audio/video production business. The plan is to expand from a consumer service targeting amateur creators, adding a new focus on enterprise tools for the internal communication needs of companies. Currently, Descript markets to independent creators, amateur, semi-pro, and professional, with smart tools that record, transcribe and edit audio and video combined. Click through for details. Continue Reading

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AdLarge Media goes with TPX for exclusive ad-rep in Canada

AdLarge Media is announcing its agreement with TPX (Toronto-based The Podcast Exchange) for exclusive representation of AdLarge’s digital audio inventory. The cabana division of AdLarge is where that inventory resides, and is mostly podcasts. This initiative represents AdLarge’s first entry into a non-U.S. market.  Continue Reading

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Jeff Vidler: Just Because ‘Podcast’ Rhymes with ‘Broadcast’ Doesn’t Mean…

by Jeff Vidler
Signal Hill Insights President Jeff Vidler says podcasting has key differences from broadcasting. “Podcasts and broadcast radio are vastly different. Yes, they’re both based on audio, so certain audio skills are transferable. But that’s about it.” He breaks out three important podcast characteristics that radio professionals could be aware of. Continue Reading

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iHeartRadio and NPR demonstrate key network strategies (Podtrac Top Publishers)

In the December 2020 Top Podcast Publishers report from Podtrac, iHeartRadio held the #1 slot and NPR maintained its #2 ranking — those two networks remaining invulnerable to competitive infringement in the entire history of Podtrac’s ranking. As we have noted before, iHR and NPR pursue opposite audience concentration strategies. A glance backward shows that each of these two juggernauts has doubled down on its strategy. Click through for numbers and an illustrative chart. Continue Reading

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Podcast Taxonomy Consortium seeks to standardize creative roles in broad industry effort

A venture called the Podcast Taxonomy Consortium, which consolidated and formulated its key product through the second half of 2020, has  come into public this week. The output is a whitepaper called Podcast Taxonomy which establishes and defines creative roles in podcasting. The effort certainly is broadly collaborative, with a working group that spans across 39 organizations and 53 individuals. Click through for the basic taxonomy the group has developed, and links to more info. Continue Reading