With an ambition to make podcasts more accessible, the Crooked Media network has partnered with Adobe and its Premiere Pro’s speech-to-text technology to create captioned videos of podcasts. Production speed is key. Click for details and a behind-the-scenes video. Continue Reading
Buzzsprout is creating buzz (sorry) for its new podcaster advertising program, Buzzsprout Ads, which allows podcasters to purchase midroll spots in Buzzsprout-hosted podcasts. The promotion is absent of details pertinent to Buzzsprout shows which will receive the ads. But by digging into the Buzzsprout Facebook community we were able to piece together the entire picture. Continue Reading
Acast is teasing a quasi-announcement, timed with the Podcast Show happening in London this week. In it, we learn that Focusrite and Acast will do something together, sometime. It’s a tease. Our guess: A discount on the Scarlett brand of Focusrite recording interfaces. Continue Reading
Apple announced a new feature for podcast publishers called Apple Podcasts Delegated Delivery. It enables podcast owners to place free and/or subscription podcasts onto the platform in an operation which significantly streamlines the current process. Delegated Delivery (which sounds to us like some kind of diplomatic envoy) will be launched in the fall. Click for details and Apple’s comments to RAIN. Continue Reading
Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading
Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading
Media Creek, an audio-tech holding company launched in February 2018, announces today a rebranding as SoundStack. In what a company representative calls “a unification/rebranding of all of the collective Media Creek brands,” SoundStack encompasses existing services Live365 and Empire Streaming. Also announced today: A newer service called SoundStack Engine, a platform for both live streaming and podcast distribution. Continue Reading
Some buzz has developed around the idea of Spotify taking interest in NFTs. The evidence for this seems to come mainly from job listings that mention web3, the buzzword for cutting-edge online trends that include meta environment, blockchain decentralized ownership of digital things, and NFTs. Click for details and speculation. Continue Reading
In a significant upgrade to its reporting features and production requirements, Apple Podcasts has released and defined new podcast metrics for subscription podcast owners, and audio guidelines for subscription podcast producers. Click for details and screenshot of the new metrics dashboard. Continue Reading
When Spotify acquired Chartable and Podsights last month, it was clearly stated that Chartable would be integrated with Spotify-owned hosting and monetization platform Megaphone. Today we learn of progress in that integration. Chartable is winding down its attribution work and throwing it over to former competitor Podsights. Continue Reading
Imagine you’re listening to a news podcast, and friend sitting next to you is listening to the same podcast — but you are hearing different segments of content. That scenario coud happen with shows produced on Spooler, a new podcast tech service. Click for more info. Continue Reading
Audio research and analytics platform Veritonic is announcing the release of an API (Application Programming Interface) for accessing the company’s “audio scoring.” In this context “scoring” refers to a proprietary system of grading audio attributes and effectiveness. Those attributes include recall, engagement, and intent. Continue Reading