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Apple’s new Delegated Delivery creates single publishing process for free and subscription podcasts

Apple announced a new feature for podcast publishers called Apple Podcasts Delegated Delivery. It enables podcast owners to place free and/or subscription podcasts onto the platform in an operation which significantly streamlines the current process. Delegated Delivery (which sounds to us like some kind of diplomatic envoy) will be launched in the fall. Click for details and Apple’s comments to RAIN. Continue Reading

“Demos Plus,” a new kind of podcast measurement with Daryl Battaglia (TRANSCRIPT)

Daryl Battaglia is SVP, Market Development & Strategy, at Triton Digital. This lunch conversation is all about podcast measurement, arguably the most important topic on the business side of podcasting. Daryl discusses current trends and a new audience measurement product soon to be released by Triton. Continue Reading

Veritonic announces Attribution, to measure audio ad performance

Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading

Media Creek becomes SoundStack in reorg-rebrand; launches SoundStack Engine; Live365 unchanged

Media Creek, an audio-tech holding company launched in February 2018, announces today a rebranding as SoundStack. In what a company representative calls “a unification/rebranding of all of the collective Media Creek brands,” SoundStack encompasses existing services Live365 and Empire Streaming. Also announced today: A newer service called SoundStack Engine, a platform for both live streaming and podcast distribution. Continue Reading

Spotify’s Chartable starts sunset of advertiser tools to focus on podcast publishers, Megaphone

When Spotify acquired Chartable and Podsights last month, it was clearly stated that Chartable would be integrated with Spotify-owned hosting and monetization platform Megaphone. Today we learn of progress in that integration. Chartable is winding down its attribution work and throwing it over to former competitor Podsights. Continue Reading

Global acquires Captivate for heightened podcast exposure and monetization

UK-based radio group and worldwide media company Global has acquired podcast hosting/tech outfit Captivate. Global is the developer and holding company of DAX, the company’s international digital audio advertising exchange. Captivate will become part of Global Player, and will take advantage of DAX’s immense reach for monetization opportunities. Continue Reading

Spotify 2021 Wrapped: Launch, crash, technical elitism, and no solution for disappointed users

After weeks of anticipatory promotion, Spotify unleashed its annual “Wrapped” feature yesterday. Unfortunately, the package is available only in the mobile app, and the video presentation requires memory and operating system resources that are unavailable on some phones. The result is a wave of social media complaints that the Wrapped experience crashes quickly, and closes the Spotify app. We present Spotify’s tech requirements, without providing a universally accessible format. We also review the Wrapped personalized playlists, which are quite enjoyable and don’t have special requirements. Continue Reading