Tech

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Podtrac achieves IAB V2 podcast measurement certification, with unique specialty solutions

Posted on August 13, 2019 by Brad Hill

Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading →

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ART19 announces growth of its targeted podcast marketplace, now 200 shows

Posted on August 13, 2019 by Brad Hill

ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading →

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Libsyn joins ranks of IAB 2.0-certified podcast companies

Posted on August 12, 2019 by Brad Hill

Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading →

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Townsquare Media Q2 earnings: Revenue gains, spiking stock, and digital initiatives

Posted on August 6, 2019 by Brad Hill

Townsquare Media’s Q2 earnings call was hosted this morning by CEO Bill Wilson and EVP/CFO Stuart Rosenstein. In it, the radio group reinforced its primary identity as a “premier local and digital marketing solutions company.” As in the Q1 report, Townsquare’s digital initiatives led the company’s business. Continue Reading →

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Pandora rolls out Voice Mode to all users; we test it

Posted on July 23, 2019 by RAIN News Staff

In an unexpected and comprehensive feature update, Pandora announced that it is rolling out Voice Mode to all of its users. The feature is a personalized voice assistant designed for Pandora and customized to the platform’s listeners. We gave it a whirl. Continue Reading →

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AdsWizz partners with Tapad for smoother digital identity across devices

Posted on July 17, 2019 by Brad Hill

Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading →

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RAIN Summit Fireside Chat transcript: Alexis van de Wyer (AdsWizz) and Simon Thomas (Omnicom Media Group)

Posted on July 2, 2019 by Brad Hill

In a RAIN Summit and RAIN News first, we are pleased to offer a complete transcript of a Fireside Chat session from the RAIN Digital Audio Advertising Summit in Chicago, June 4. The team at AdsWizz, a Presenting Sponsor and participant in the onstage conversation, created the transcript for RAIN News readers. Continue Reading →

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Rhapsody offers hi-res audio through MQA partnership

Posted on May 7, 2019 by Brad Hill

Rhapsody announces a partnership with MQA, an audio technology company which creates high-resolution audio in file sizes small enough to stream, to offer high-quality audio in its white-label “Powered by Napster” business. High-resolution audio now joins a suite of technologies that companies can use to build audio streaming into their consumer-facing businesses. Continue Reading →

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Triton Digital integrates with Google Display & Video 360

Posted on May 6, 2019 by Brad Hill

Triton Digital announced this morning an integration of its programmatic audio platform with Google’s Display & Video 360, a global cross-category campaign planning system. Triton asserts that this integration creates “the industry’s largest transparent marketplace whereby audio inventory can be transacted at scale across the globe.” Continue Reading →

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Acast enables podcasters to go premium with portable paywalls

Posted on May 3, 2019 by Brad Hill

Stockholm-based podcast company Acast has announced the release of Access, an innovative technology which allows any Acast podcaster to establish premium-style content, establish a subscription price for it, and fulfill the entire strategy within the listener’s preferred podcast listening app. The concept ties together two previously incompatible features of podcasting. Continue Reading →

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Verizon Media integrates with AdsWizz to broaden its programmatic audio inventory

Posted on May 2, 2019 by Brad Hill

This week Verizon Media held its 2019 NewFront event, spotlighting content and technology innovations. One announcement pertaining to digital audio ad tech is a new affiliation between Verizon Media and AdsWizz. Verizon announced a global integration with AdsWizz, to expand Verizon’s DSP (demand-side platform) audio inventory. Continue Reading →

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Spotify users buy more cars; Oracle helping to build that market

Posted on April 22, 2019 by Brad Hill

Spotify and software company Oracle are partering to segment spotify’s listening audience in a particular way, and present that targeting to automotive marketers.The key metric initiating this venture is 26% — that’s the rate above average at which Spotify listeners buy cars. Continue Reading →