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From CES, iHeartMedia unleashes slew of new in-car apps and partnerships

iHeartMedia is having a busy CES, and released a swarm of information about new apps and integrations into specific car models and controlling vehicle operating systems. Of interest is not only iHeart’s voracious appetite for partnerships and reach, but also the variety and diversity of platform players competing for real estate in car dashboards and the systems. Continue Reading

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Instreamatic announces “Continuous Voice Dialogue Marketing”

Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading