Instreamatic reaches agreement with Pandora to test smart voice interaction with audio ads

Ad tech platform Instreamatic.ai is announcing today its agreement with Pandora to test interactive voice audio ads that are smartened up with artificial intelligence. This platform seems to promise the conversational relationship people have with smart speakers and mobile voice assistants, applied to the consumer-advertiser relationship. Continue Reading


IAB announces addition of brands to its membership, new board members, leaning into digital and direct-to-consumer marketing at annual leadership gathering

The Interactive Advertising Bureau (IAB), a global trade and advocacy agency for digital media and marketing, is making a slew of announcements on the eve of its Annual Leadership Meeting this week. Key structural changes in the organization include over a dozen new board members, and the decision to include brands in the IAB membership. Continue Reading


AdsWizz launches advertiser accreditation program for certified digital audio expertise

AdsWizz has unveiled a new program for certifying advertisers’ expertise in digital audio. The Digital Audio Expert Program will test participants on their knowledge of advertising in this format as well as building new skills in audio. OMG Programmatic is the first agency to complete the certification program. Continue Reading


Veritone to provide AI-powered advertising insights to Univision

Veritone announced that it has entered an agreement to provide advertising insights to Univision Communications’ nationwide Spanish-language radio network. Univision stations will be able to leverage Veritone’s aiWARE artificial intelligence service to access near real-time insights and advertising performance intelligence. Continue Reading