Technology, hardware, and gadgets. WiFi speakers, digital dashboards, and more.
iHeartMedia is having a busy CES, and released a swarm of information about new apps and integrations into specific car models and controlling vehicle operating systems. Of interest is not only iHeart’s voracious appetite for partnerships and reach, but also the variety and diversity of platform players competing for real estate in car dashboards and the systems. Continue Reading
The Consumer Technology Association has released its annual forecast for 2020. The report projects that the consumer tech industry will see $422 billion in retail revenue this year, which would be a record-high and a 4% increase from the 2019 result. Continue Reading
The Canadian version of the streaming radio app has exceeded a key milestone: one-million downloads. Radioplayer Canada is a property of Corus Entertainment, a major Canadian radio/media group. Nearly 500 Canadian radio stations have streams on the multilingual app. Continue Reading
Targetspot sent us a note that the company has hired David Sasson to enhance the company’s U.S. sales presence, focused on the northeast. Sasson has filled executive sales positions at IGA worldwide, Tribune Publishing Company, and Nexstar Digital. Continue Reading
In a completion of an initiative started earlier this year Radionomy has announced a merger with Shoutcast, effectively shutting down the former and offering producers migration to an upper tier of Shoutcast called Shoutcast for Business. Continue Reading
Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading
AdsWizz is announcing today that its digital audio platforms received three awards in the past week — two from DRUM Digital Advertising Awards and one from Digiday Awards. Both award galas were held last week in New York. Continue Reading
Today Spotify takes another step forward in merging its podcast listening with personalized playlisting, which is the app’s premium competency. The company has launched “Your Daily Podcasts,” a recommendation list based on each user’s podcast listening history. The new product… Continue Reading
Podcast technology company ART19 sent out a notice today describing results of a podcast audience ad targeting study, conducted by audio intelligence company Veritonic. the purpose was to test effectiveness, as defined by recall, relevancy, and intent/likelihood to purchase. The upshot is that targeting did increase recall and effectiveness, and the lift increased with more precise targeting. Continue Reading
In an interesting deal announced today, podcast tech/advertising company Voxnest is partnering with book distribution company StreetLib, to facilitate podcasters as book authors, and authors as podcasters. Your first question might be “How?” as was ours, and details are not… Continue Reading
Triton Digital tells us today of a new partnership with Frequency, whose Creative Management Platform helps audio publishers produce, manage, and deliver audio creative. This platform will be available to Triton’s publishing partners. Continue Reading
This guest column by Stas Tushinskiy, Instreamatic CEO and co-founder, offers insights on the challenges of interactive voice ads. One is the rather obvious hurdle of making tech understand natural language that’s opaque and unclear. The other might involve some cursing. Continue Reading