RedFM is the largest private broadcast group in India. Triton Digital announces today that RedFM has selected Triton’s suite of podcast delivery and monetization for the group’s podcasts. The podcast network is called Red Podcasts, and we see a robust portfolio of 31 shows. Continue Reading
AI tech provider Veritone is announcing several new capabilities to the analytics and attribution solution used by radio stations. The enhancements are built into the Veritone Discovery and Veritone Attribution products. These applications, part of the aiWARE platform, are used by about 1,500 stations. Click through for details. Continue Reading
Global streaming music streaming service Deezer has put a stake in the ground of high-resolution audio with a new product called HiFi Room. The virtual room holds 15 exclusive playlists separated into music genres and classic album reissues. The collection is updated weekly, and is drawn from 52-million hi-rez tracks that Deezer has amassed. Continue Reading
Podcast management and monetization platform Sounder is announcing today an alliance with Triton Digital to bring dynamically inserted ads to Sounder-hosted podcasts. The integration reportedly makes it easy for podcasters to bring revenue to their entire catalogs via audience-targeted ads. Continue Reading
If users search for online content based on keywords, why shouldn’t advertisers purchase marketing campaigns the same way? In fact, they can do that within Google’s ad ecosystem. Now, podcast advertisers have an avenue for keyword-based targeting within the Acast marketplace, according to an Acast announcement. The initiative is based on proprietary technology, and an interesting view of the future. Continue Reading
The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading
Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading
AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading
RAIN is delighted to welcome guest columnist Bryan Barletta, who will share his popular Sounds Profitable weekly newsletter on Wednesdays. It is all about podcast ad-tech. In this one, a deep dive into the IABv2 measurement standard. Continue Reading
AdsWizz has announced that it is a finalist in three OMMA Awards. The OMMA Awards (Online Marketing Media and Advertising) exist to honor agencies and advertisers that engage and advance digital advertising. Click through to see the categories. Continue Reading
ART has announced an expansion of its monetization and advertising intelligence capabilities by adding support for the VAST standard, and broadening its partnerships. VAST was originally a video ad delivery standard, but is now merged with DAAST, the audio counterpart. Continue Reading
Triton digital is sending out an interesting announcement this morning: The company has linked up with Tru Optik Political Data Cloud to offer digital audio advertisers audience targeting by political inclination. These segments include Leaning Democrat, Leaning Independent, Leaning Republican, Swing Voters, and Undecided. It’s easy to imagine that the availability of these targeted segments could bring more political ads into digital audio during this election season. Continue Reading