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Panoply exits content business; focus on tech platform; Slate Group head exits to form new audio company

Less than a week after the IAB Podcast Upfront, at which Panoply was a presenter, that organization has dramatically changed strategy and structure. Panoply, which creates podcasts and hosts them (both its own shows and those produced by others), is severing its content operation, and becomes a podcast advertising/technology company. Continue Reading

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IAB issues whitepaper on brand safety in digital audio advertising

The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading

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Zeno Media opens new strategic drive with Haitian radio app

Zeno Media, an aggregator of broadcast stations specializing in niche a diaspora communities, has launched a new strategic thrust with an agreement with about a dozen Haitian radio brands. Those stations are bundled into an app which provides streaming, Call-to-Listen (Zeno’s founding technology), on-demand content, subscription options, and intellectual property protections. Continue Reading