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Smart Audio Report teasers and webinar info

The Spring 2018 edition of The Smart Audio Report, produced by NPR and Edison Research, will be released tomorrow (Wednesday July 18) in a 1pm webinar. It is a key research report about the adoption and use of smart speakers, arguably the most important new distribution platform since smartphones. In a teaser release, NPR and Edison have revealed a few key findings. Continue Reading

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IAB Australia releases updated podcast measurement guidelines; refers to IAB US work

The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading

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Townsquare chooses Sparemin Headliner for audio-to-video across entire station group

With the nettlesome lack of native audio in major social platforms (looking at you, Facebook and Twitter), socializing audio-first content can be a heavy lift. The Headliner app from Sparemin grabs the problem by the throat and presents a solution for posting audio content quickly in an attractive video package. Townsquare Media has bought in — for its entire radio network. Continue Reading

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Podtrac makes statement of IAB podcast measurement standard compliance

As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading

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Global and DAX awarded JICWEBS Brand Safety and Anti Fraud certification for programmatic audio

UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading

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Marketplace pioneers interactive Alexa experience with wholly original content

Popular finance and economics radio show and podcast Marketplace has launched an Alexa experience which might represent an early foray into original smart-speaker audio content. Called Make Me Smart from MarketPlace, it contains wholly original information pieces that extend the Marketplace brand and voice into the leading smart speaker platform. Executive comment from Sitara Nieves. Continue Reading

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New report analyzes voice assistant usage, explores future use in commerce

So far, voice assistants are commonly used to access audio entertainment, but as the technology advances, the next step could involve commerce and shopping. Voicebot and Voysis have collaborated on a report pointing to the future of voice shopping. The analysis predicts that, due to the high rates of ownership (79.8%), many people will first be introduced to voice assistant shopping on smartphones. Continue Reading

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TuneIn announces Adobe ad partnership to target audiences through smart speakers

TuneIn has partnered with Adobe Advertising Cloud to expand how advertisers can reach their audiences on smart speakers and other new devices. The on demand marketplace from Adobe Advertising Cloud allows advertisers to automate their ad buys across TuneIn’s content. In addition to the Adobe deal, TuneIn also announced that it has launched a newly designed channel for Roku devices. Continue Reading