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We have heard of a coming elimination of third-party cookies for years. The threat remains top-of-mind for many media segments, and global podcast company Acast now announces a cookie-free targeting solution for advertisers. The new capability is called Predictive Audiences, and it’s made possible by an alliance with Comscore technology. Continue Reading
Global podcast company Acast, which lately seems intent to remove all middle-layer interference in the advertiser/podcast planning relationship, has brought those two parties closer with an expansion of the company’s self-serve platform. A new collaboration feature saves time in the planning and booking stages, and also make it easier to distribute a marketing budget across multiple podcasts. Continue Reading
Audioboom makes a news splash today with the announcement that its global podcast network has achieved an advertising inventory of one billion opportunities for advertisers. A technology feature called AdRip, launched over two years ago, is a key enabler of this new metrics. We get to the bottom of how it affects impressions and inventory. Continue Reading
Spotify is piloting an AI tool which translates any podcast into alternate languages, called Voice Translation for Podcasts. The translation is one part. Perhaps more startling is the AI technology which also synthesizes a voice sounding identical to the original. Click for more. Continue Reading
Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading
Google-backed AI marketing platform Instreamatic has introduced Contextual Video & CTV Ads — a product identifier which might at first glance camouflage this audio-centric innovation. This is about creating seemingly unlimited variations of the audio voiceover in video ads to accomplish seemingly unlimited contextualization. Continue Reading
Triton Digital announced its acquisition of Manadge, and advertising intelligence and revenue management platform. Manadge offers publishers management of sales inputs from all demand-side partners. Continue Reading
Audio adtech giant and SXM Media subsidiary AdsWizz has released a deep and detailed guide to technology tools in digital audio advertising, matched to advertiser expectations and future needs. It is a formidable whitepaper, casting a knowledge net over the industry punctuated by company-specific technologies, products, and solutions. Click for an overview and an essential download link. Continue Reading
Podchaser, an Acast subsidiary, announces the launch of a new technology which can assist hosting providers, ad platforms, and other marketplaces to enhance ad targeting. The offering is called Collections+, and reportedly uses AI to sort podcasts into verticals useful to advertisers and marketers. The product expands the number and range of podcasts which can be effectively targeted by advertisers. Continue Reading
We scoured reports of Apple’s keynote to its Worldwide Developers conference, looking for audio-related features in iOS 17, Apple’s mobile operating system which will be released in the fall. Click through for seven new features. Continue Reading
Spotify is reporting that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network. Goalhanger published non-fiction shows with a focus on history. The network’s website displays eight titles. Goalhanger self-identifies as “the UK’s largest independent podcast company.” Continue Reading
Calling it “groundbreaking technology,” AI audio advertising platform Instreamatic is promoting its Contextual Audio Ads product. Today’s PR promotes two key features. Using AI, a near-infinite number of customization can be made for accurate targeting. Also, AI-cloned celebrity voices are available. Click for details and Instreamatic’s video demonstration. Continue Reading