Tech

Technology, hardware, and gadgets. WiFi speakers, digital dashboards, and more.

SiriusXM company AdsWizz intros “Mood Targeting” for streaming music advertisers

Posted on by Brad Hill

Adtech company AdsWizz has introduced a new targeting technology for marketers who advertise in streaming music environments. Called Mood Targeting, “The new product seeks to match the mood or content of an ad, to the mood of the listener’s song or playlist.” Targeting music mood was a Pandora breakthrough years ago, and Pandora originally acquired AdsWizz (both are subsidiaries of SiriusXM). Click for details. Continue Reading →

Triton Digital announces integration with Amazon Publisher Service; expansion for both services

Posted on by Brad Hill

Triton Digital is taking advantage of this week’s CES electronics trade show to announce the integration of its advertising marketplace with Amazon Publisher Services (APS). The union expands Triton’s audio ad inventory to existing APS publishers, and extends Amazon’s “interactive audio ads” to the Triton Digital advertising network. Continue Reading →

Magellan AI partners with Sounder for post-campaign measurement and verifications in podcast advertising

Posted on by Brad Hill

AI-powered audio intelligence platform Sounder is partnering with podcast intelligence company Magellan AI to provide advertisers with a holistic solution for comprehensive post-campaign measurement and verification. The deal shapes up with Magellan providing campaign performance insights, and Sounder ensuring brand-safe environments. Continue Reading →

Podchaser launches new tech for evaluating podcast ad campaigns

Posted on by Brad Hill

For direct response podcast advertisers, “reach doesn’t necessarily equal conversions.” That’s the rationale for a new Podchaser feature called Performance+, voiced by CEO Bradley Davis. The new addition to Podchaser’s tech offerings promises to deliver the strongest results against a client’s advertising objectives. Continue Reading →

Acast partners with Comscore division Proximic, anticipating third-party cookie deprecation

Posted on by Brad Hill

We have heard of a coming elimination of third-party cookies for years. The threat remains top-of-mind for many media segments, and global podcast company Acast now announces a cookie-free targeting solution for advertisers. The new capability is called Predictive Audiences, and it’s made possible by an alliance with Comscore technology. Continue Reading →

Acast expands self-serve features with advertiser/podcaster campaign planning

Posted on by Brad Hill

Global podcast company Acast, which lately seems intent to remove all middle-layer interference in the advertiser/podcast planning relationship, has brought those two parties closer with an expansion of the company’s self-serve platform. A new collaboration feature saves time in the planning and booking stages, and also make it easier to distribute a marketing budget across multiple podcasts. Continue Reading →

One-billion: Audioboom’s inventory expansion and the AdRip tool

Posted on by Brad Hill

Audioboom makes a news splash today with the announcement that its global podcast network has achieved an advertising inventory of one billion opportunities for advertisers. A technology feature called AdRip, launched over two years ago, is a key enabler of this new metrics. We get to the bottom of how it affects impressions and inventory. Continue Reading →

Acast partners with Podscribe, rejecting Spotify attribution solutions — (with Spotify response)

Posted on by Brad Hill

Acast has selected Podscribe as its “preferred attribution partner” in all markets. It’s a meaningful and sweeping endorsement of Podscribe’s performance analytics in podcast advertising. The other half of that handshake appears to be a back-of-hand reference to Spotify’s Ad Analytics tool which launched just two months ago. Continue Reading →

Instreamatic launches near-instant contextualized audio variations for CTV ads

Posted on by Brad Hill

Google-backed AI marketing platform Instreamatic has introduced Contextual Video & CTV Ads — a product identifier which might at first glance camouflage this audio-centric innovation. This is about creating seemingly unlimited variations of the audio voiceover in video ads to accomplish seemingly unlimited contextualization. Continue Reading →

Brand safety, identity, the future: AdsWizz “State of Audio Technology 2023”

Posted on by Brad Hill

Audio adtech giant and SXM Media subsidiary AdsWizz has released a deep and detailed guide to technology tools in digital audio advertising, matched to advertiser expectations and future needs. It is a formidable whitepaper, casting a knowledge net over the industry punctuated by company-specific technologies, products, and solutions. Click for an overview and an essential download link. Continue Reading →