The Washington Post has closed a partnership deal with podcasting giant Acast, in an arrangement which covers launching, distributing and monetizing new shows produced by the news organization. The deal is exclusive for Acast. Click for more info. Continue Reading
Global podcast giant Acast has acquired Wake Word Studios, an audio and video production house based in Munich and Berlin. Wake Word gives up its indie identity in the deal, rebranding as Acast Creative Studios and bolstering its presence in the German market. Continue Reading
Global podcast giant Acast has upgraded its proposition to podcast clients with what the company calls an industry-first YouTube program. Also, an inventory partnership with digital production house Little Dot. Continue Reading
Global podcast company Acast has released Podcast Pulse 2025, the latest in its annual report series on global podcast trends. (RAIN’s coverage of the 2024 report is HERE.) The backbone theme of this year’s report describes an evolutionary step into a new era for podcasting, defined by a reshaping of influence, trust, and culture. Click for details and link to the source. Continue Reading
It’s called Acast Ads Academy, and it’s a free certification program designed to help marketers build practical skills in podcast advertising. It’s called Acast Ads Academy, and it’s a free certification program designed to help marketers build practical skills in podcast advertising. Click for details. Continue Reading
“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research
Podcast giant Acast has released a case study of a recent ad campaign for KFC in Australia. The campaign was distributed across several shows and networks to attain scale and frequency. Click for details and the audio host read. Continue Reading
Cross Platform Giggling – Acast
Power to the Parasocial – Edison Research
Sundown Rising – Velvet Sundown Continue Reading
Publicly traded podcast giant Acast released a Q1 financial report, disclosing net sales growth and gross margin for the quarter. The fine print reveals key sales, costs, profit, EBITDA, and other metrics, comparing them across one and two years. We see positive movement year-over-year in sales, cost, profit, and EBITDA. Quarter-over-quarter comparisons are also revealing. Continue Reading
Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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— Following TheMoney (Sort Of) (Milly Botes)
— Benchmark Survey; New Questions (Jacobs Media)
— Shade (Ari Herstand) Continue Reading
— A New Deal (Acast)
–The Tops (Edison Research)
— Keys, Shifts, and Trends (MIDiA Research) Continue Reading