Acast and Focusrite partner to raise quality, lower expenses, for podcasters

Acast announces its teased partnership with audio equipment make Focusrite, unleashing details today. The new relationship aspires to raise podcast audio quality for producers equipping their shows (by selling them new Focusrite gear), and saving them money post-production with free use of Acast’s mid-level hosting plan for six months. Focusrite, maker of Scarlett mic-to-computer interfaces, is releasing a new product as part of this. Click for details. Continue Reading

Marc Maron and “WTF” to join Acast

Legendary podcaster Marc Maron is taking his WTF with Marc Maron show to Acast for full representation and distribution, starting July 1. The new alliance means that Acast will be the exclusive host and sales partner for the podcast, its full back catalog, and other related materials. The show’s schedule and distribution won’t change. Continue Reading

Australian podcast listeners are attentive and immersed: Acast “Sounds Smart” study

Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading

Podcast listeners listening more: Acast/Nielsen study

Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading