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Acast launches Virtual Storefront for podcast ad buyers

Acast is announcing the Acast Marketplace Virtual Storefront. It is a self-service campaign planning tool which gives advertisers and agency buyers a way to browse podcasts and their targeting characteristics, before engaging the Acast sales team. The Virtual Storefront gives the buyer more hands-on control than previously. Click through for a screenshot. Continue Reading

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Acast Open podcasts now can enter Acast Marketplace for dynamic ad insertions

Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading