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Podcast listeners are open to and engage with ads, according to Acast’s latest report

Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading

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Acast reports offer insight for reaching the ‘unreachables’ with podcast ads

Podcast company Acast has shared its first pair of Acast Audio Intelligence Reports. The quarterly reports offer analyses of podcast listening in the United States and the United Kingdom, with Australia to be added at a later date. “This research is crucial to understanding where the industry is headed,” said Susie Warhurst, Acast’s UK director of content. Continue Reading