What is podcast’s return on ad spend? Acast surveys marketers
“Identifying a medium’s return on ad spend (ROAS) is tricky.” That’s how Acast forthrightly introduces its new survey: Podcast’s Return on Ad Spend.To help identify how effective podcasts are on this metric in 2023, Acast Intelligence ran a study with 250 advertisers/marketers who have spent money on multiple podcast campaigns before. Click for multiple results, graphs, and the download link. Continue Reading