Acast - RAIN News

Acast and Focusrite partner to raise quality, lower expenses, for podcasters

Posted on June 1, 2022 by Brad Hill

Acast announces its teased partnership with audio equipment make Focusrite, unleashing details today. The new relationship aspires to raise podcast audio quality for producers equipping their shows (by selling them new Focusrite gear), and saving them money post-production with free use of Acast’s mid-level hosting plan for six months. Focusrite, maker of Scarlett mic-to-computer interfaces, is releasing a new product as part of this. Click for details. Continue Reading →

Acast ventures into Asia with Singapore launch; Timi Siytangco leads

Posted on May 31, 2022 by Brad Hill

International podcast company Acast has launched in Asia with the appointment of Singapore-based Timi Siytangco as Key Account Director. Acast calls Siytangco’s hire as “the next iteration in Acast’s ambitious international growth strategy.” Click for relevant Asia listening metrics. Continue Reading →

Marc Maron and “WTF” to join Acast

Posted on May 24, 2022 by Brad Hill

Legendary podcaster Marc Maron is taking his WTF with Marc Maron show to Acast for full representation and distribution, starting July 1. The new alliance means that Acast will be the exclusive host and sales partner for the podcast, its full back catalog, and other related materials. The show’s schedule and distribution won’t change. Continue Reading →

Australian podcast listeners are attentive and immersed: Acast “Sounds Smart” study

Posted on April 11, 2022 by Brad Hill

Global podcast company Acast released highlights of its advertiser-facing Sounds Smart research. It is a survey of at-least-monthly Australian podcast listeners. (See it HERE.) One question asked about attention and immersion. Seventy-four percent of respondents agree with the statement: “Podcasts provide me… Continue Reading →

BuzzFeed partners with Acast to launch podcast network

Posted on March 4, 2022 by Brad Hill

Digital media outlet BuzzFeed wants a footprint in podcasting, and is partnering with Acast to get it done. The project will live in the BuzzFeed Studios imprint, and the plan is to lift off with six initial shows. Acast will launch and distribute the shows, and provide production assistance. Acast is even pre-credited for “creative direction,” interestingly. Continue Reading →

Acast adds to North American team with two U.S. execs

Posted on February 13, 2022 by Brad Hill

Swedish-based global podcast company Acast has appointed two new directors in its U.S. Creator Network: Tiffany Ashitey as US Director of the Creator Network, and Tim Ruggeri as US Director of Development and Studios. Continue Reading →

Acast headlines Q4 report: One Billion Listens

Posted on February 11, 2022 by Brad Hill

Sweden-HQ’d global podcast company Acast released Q4 and full-year 2021 finances today. For the first time, Acast shows registered a billion listens in a single quarter. Full-year listening reached 3.7-billion plays. Click for finance details. Continue Reading →

“Acast Amplifier” contest seeks to discover and mentor podcast talent

Posted on January 26, 2022 by Brad Hill

Acast is leaping into the podcast incubator realm with Acast Amplifier, a contest for UK would-be podcasters who haven’t yet started up. Money, free gear, creative support go to winners. An all-star panel of judges will make the decisions. Continue Reading →

Acast highlights podcasters’ first recorded words in new marketing campaign

Posted on January 12, 2022 by Brad Hill

Podcast platform Acast is launching an interesting new ad campaign for its services, and is keying it to “First Words” — the literal first words uttered on some of the biggest shows in its network of 35,000 podcasts. Also featured — video interviews with well known podcasters, challenging them to recall their first words. Continue Reading →

Podcast listeners listening more: Acast/Nielsen study

Posted on December 15, 2021 by Brad Hill

Podcast listeners are doubling down: Over half of them spent more time listening over the past six months than previously — that metric courtesy of research conducted by Nielsen in partnership with global podcast company Acast for this week’s Adweek in NYC. That 52% is favorable compared to the results for other audio categories. Click through for key findings. Continue Reading →

Acast re-ups with BBC for international podcast ad sales

Posted on October 26, 2021 by Brad Hill

Renewing a deal that started in 2018, Acast and the BBC have renewed their arrangement for a second three-year period. Acast will sell ads in BBC podcasts outside of the UK. It is strictly an international arrangement; the BBC arranges its podcast sponsorships directed to UK listeners. Continue Reading →

UNICEF, Acast partner for podcast honoring International Day of the Girl

Posted on October 6, 2021 by Brad Hill

It’s called HIDDEN HEROES and will launch Oct 12 on global podcast network Acast. The project is a joint distribution effort of Acast and UNICEF. The Gates Foundation is supporting this podcast as well. Continue Reading →

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