Emerging markets (China, Russia) drive music subscription growth: MIDiA Research

Newly released research from London-based MIDiA Research shows strong growth of global music subscribers, with services in emerging markets driving the forward motion. Overall, MIDiA figures 523.9-million subscribers to music streaming platforms around the world in Q2 2021. Spotify remains the worldwide leader with 31% share of subs, but that share is down from 33% the previous year. Click for more stats and an infographic Continue Reading

Global recorded music revenues $23B in 2020; majors underperform; “unstoppable rise” of indies (MIDiA Research)

Total revenues for recorded music were $23.1-billion according to MIDiA Research. Indie labels and artists outperformed in the market, as major labels underperformed. Last year artist-direct earnings broke the $1-billion threshold for the first time. Click through for more details and the infographic. Continue Reading

In streaming music, “tectonic” shift toward direct artists and non-Merlin indie labels — the “new independent”

Mark Mulligan of MIDiA Research published research showing a long tail of music providers which is gradually taking Spotify listening share from major labels and the mighty Merlin aggregate of indie labels. This cohort of providers, growing over three years, represents a “new independent.” Click through for a revealing graphic.
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Music on YouTube: Supply those pipes! (MIDiA Research)

Head of MIDiA Research Mark Mulligan has published an article about maximizing YouTube music chanels. Titled “How YouTube can be a music industry growth driver,” the piece asserts that non-Anglo music channels on YT operate differently from their Anglo counterparts, and are finding success. Click through for an illuminating chart and a link to the analysis. Continue Reading

Opportunities and challenges for radio (MIDiA Research)

In an encompassing and deeply researched report, UK-based MIDiA Research has produced a manifesto for broadcast radio, laying out challenges and opportunities for the future. Titled Radio is Switched On Again: Strategies for 2020 and Beyond, the densely-packed 24-page document is for subscribers only, but MIDiA kindly sent a copy to RAIN News for review. Continue Reading

MIDiA Research report: Changing media consumption during COVID-19

MIDiA Research has tracked the growth of streaming along with many other consumer behaviors over the years. Now, the company is turning its data toward understanding the impact of the COVID-19 pandemic on media industries. The report predicted that just the change of more people working from home would increase available entertainment time by 15%. Continue Reading