Falling and rising (Tik Tok and Spotify)
— One Falls, Another Rises…
— …Although It Was Rising Anyway Continue Reading
MIDiA Research
RAIN Notes: September 23
— Dead Or Alive? (Hear Me Out podcast)
— A Happy Return (Matty Staudt) Continue Reading
RAIN Notes: September 20
— Two Paths Diverged In a PDF (IMIDiA Research)
— A Vital Guide (Jack Myers) Continue Reading
MiDIA Research launches “The Frequency Factor,” tracking intraday music app use
“Daily just isn’t enough,” claims Mark Mulligan, Managing Director and Analyst at MIDiA Research and RAIN guest columnist. He is referring to studies which measure usage and audience size. His solution? Intraday usage tracking, That view yields a surprising ranker. Click for graphs and explanations. Continue Reading
RAIN Notes: Wednesday, April 17
— All The Ears (Spotify)
— The More Things Change… (MIDiA Research)
— Crossing Borders (Acast)
2022 global recorded music earned $31B, grew 6.7%: MIDiA Research
MIDiA notes that 2022 totals represent “a year of realignment for much of the global economy.” The research firm observes that 2021 was a boom year, possibly driven by the global Covid phenomenon. 2022 growth was not as boomy, but still a robust stoary of growing revenue. Continue Reading
Emerging markets (China, Russia) drive music subscription growth: MIDiA Research
Newly released research from London-based MIDiA Research shows strong growth of global music subscribers, with services in emerging markets driving the forward motion. Overall, MIDiA figures 523.9-million subscribers to music streaming platforms around the world in Q2 2021. Spotify remains the worldwide leader with 31% share of subs, but that share is down from 33% the previous year. Click for more stats and an infographic Continue Reading
Global recorded music revenues $23B in 2020; majors underperform; “unstoppable rise” of indies (MIDiA Research)
Total revenues for recorded music were $23.1-billion according to MIDiA Research. Indie labels and artists outperformed in the market, as major labels underperformed. Last year artist-direct earnings broke the $1-billion threshold for the first time. Click through for more details and the infographic. Continue Reading
In streaming music, “tectonic” shift toward direct artists and non-Merlin indie labels — the “new independent”
Mark Mulligan of MIDiA Research published research showing a long tail of music providers which is gradually taking Spotify listening share from major labels and the mighty Merlin aggregate of indie labels. This cohort of providers, growing over three years, represents a “new independent.” Click through for a revealing graphic.
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YouTube reaches 2-billion music users
Due partly to momentum stretching back years, and partly due to changed listening routines during the 2020 pandedmic, YouTube now serves 2-billion music users. This according to Mark Mulligan, head of MIDiA Research in the UK. Click through for metrics, a graph, and links. Continue Reading
Music on YouTube: Supply those pipes! (MIDiA Research)
Head of MIDiA Research Mark Mulligan has published an article about maximizing YouTube music chanels. Titled “How YouTube can be a music industry growth driver,” the piece asserts that non-Anglo music channels on YT operate differently from their Anglo counterparts, and are finding success. Click through for an illuminating chart and a link to the analysis. Continue Reading
MIDiA Research: Spotify #1 podcast platform in international survey
MIDiA Research has concluded its quarterly podcast survey, Podcasts Q2 2020: Spotify Takes an Early Lead. It’s a subscription product, but MIDiA has pulled out one intriguing bit: Spotify is the most-used podcast platform according to 780 survey respondents across six countries. Continue Reading