Blubrry announced that it is the first podcast-hosting service provider to receive certification of its podcast statistics by the Interactive Advertising Bureau Tech Lab. National Public Radio is the other podcasting outfit to receive certification under the IAB guidelines. Continue Reading
The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading
The Interactive Advertising Bureau (IAB) Australia has announced the appointment of Gai Le Roy as CEO. In accepting the role, Le Roy she sheds the Interim title that she took in June when the previous chief executive, Vijay Solanki, left the organization. Continue Reading
The IAB Australia Audio Council announced that Richard Palmer has been elected as the group’s co-chair. Palmer is Triton Digital’s director of APAC market development, and was previously head of digital at Macquarie Media. Continue Reading
The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading
The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading
The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading
As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
Ad spending on digital audio leaped upward 39% in 2017 over the previous year, according to a newly released report from the Interactive Advertising Bureau (IAB). Total 2017 ad spend in the category was $1.6-billion, up from $1.1-billion in 2016. Mobile increased its supremacy. Continue Reading
Podcast company Podbean has unveiled an update to its statistics, making them fully compliant with the IAB Podcast Measurement Guidelines. The revised system will be released starting April 3. The company noted that the changes will probably lead to a reduction in the numbers reported to its users. Continue Reading
The IAB released new research examining consumption of media on a regular basis. The study, titled Personal Prime Time, included questions about how and why respondents chose to engage with that type of media. The section on podcasts reveals some useful demographic data and motivations for when people listen. Continue Reading