What’s the internet worth? Consumers say $38,000 a year. And they like ads. (IAB)

Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading

For all its gains, podcasting still in early catch-up (IAB part 2)

Part 2 in our coverage of the IAB’s Podcast Advertising Revenue Study, a mid-cycle supplement to the annual report which comes out each spring. This portion analyzes trends and recommendations related to programmatic ad buying, show-based vs. audience-based campaigns, and the need to develop revenue in video podcasting. Continue Reading

IAB announces Podcast Upfront location/agenda, returning to in-person hybrid format

The Interactive Advertising Bureau (IAB) has announced the presentation lineup for the Spring 2023 Podcast Upfront. In doing so, we learn that the event will expand from its Covid-era online format to a hybrid in-person/streaming arrangement. The date is May 11, and the location is Quorum by Convene in Manhattan. Click through for the agenda. Continue Reading

$1.4B: More content, larger audience, increased ad spending, and DAI fuel record podcast revenue growth (IAB)

“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading