In a dramatic adjustment to COVID-era realities, the Interactive Advertising Bureau (IAB) has planned a different sort of Podcast Upfront than in past years. First, it will be online-only. Second, it will transpire over three days rather than one day. Third, there will be more than 20 presenters, instead of 8-10 as in the past. Click through for dates, list of presenters, and other details. Continue Reading
The Interactive Advertising Bureau (IAB) has released its annual Podcast Advertising Revenue Study for 2019. It contains last year’s metrics and projections for full-year 2020. COVID-19 is built into the forecast research. $1B annual revenue is in sight, though projections have slowed down that track. Host-read ads still dominate. So do direct-to-consumer ads. Click through for much more. Continue Reading
In this time of flux, defined by COVID uncertainty, upheaval in the streets, and an upcoming US presidential election, the Interactive Advertising Bureau (IAB) has released a study in which ad buyers were surveyed about their expected allocations in the second half of 2020. Podcasting fares well, and terrestrial radio fares better than other traditional categories. Continue Reading
The Internet Advertising Bureau (IAB) has released two studies packaged together: the 2019 Consumer Usage Trends, and a Covid Impact on Consumer Media Usage (March-April 2020) report. Podcast listening and streaming audio fared well. Continue Reading
The Interactive Advertising Bureau (IAB) published an online whitepaper today as a guide to marketers for leveraging digital audio in non-screen environments such as smart speakers, and any delivery system for audio where the user might not be using a screen to see or interact with a marketing message. Continue Reading
The IAB has released its half-year report, which found that Internet advertising revenue in the U.S. reached $57.9 billion in the first six months of 2019. The total is up 16.9% from the $49.5 billion generated in the first half of 2018. The half-year results showed continued favoring of mobile platforms, with digital audio revenue on mobile rising 40.9% on-year. Continue Reading
Triton Digital announced that it has received IAB Tech Lab Podcast Measurement Compliance verification. The IAB recognition has been granted to Triton’s current podcast metrics, as well as its Tap ad server and its measurements of impressions and downloads. Continue Reading
Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading
Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading
Marketers spent an estimated $479 million for advertisements on podcasts in the United States in 2018. The figure comes from the IAB and PwC’s third annual investigation into advertising for podcasts. The total marks 53% growth from $314 million in 2017. Continue Reading
IAB Spain has released a report on the audio industry in the country. More than half (57%) of Spanish adults said they listened to online audio in the past month, up from 44% in the 2018 results. Continue Reading
Last week, we reported that ART19 had received certification under the Interactive Advertising Bureau’s podcast measurement compliance program. The IAB has also bestowed that certification on two other businesses: Voxnest and Whooshkaa. Continue Reading