IAB

Digital audio & Podcast ad revenue set for 2025 growth … but reduced (IAB)

Posted on by Brad Hill

Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth. The IAB asserts that this report “provides critical insights into what’s ahead for audio advertising and podcasts.” Click for numbers and the IAB chart. Continue Reading →

Captivate and Megaphone achieve IAB 2.2 podcast measurement certification

Posted on by Brad Hill

Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading →

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Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency

Posted on by Brad Hill

In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading →

Digital audio ad revenue reaches new high for 2023 (IAB annual report)

Posted on by Brad Hill

The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading →