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$1.4B: More content, larger audience, increased ad spending, and DAI fuel record podcast revenue growth (IAB)

“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading

Fall Podcast Upfront Day 1: A range of presentation styles from podcast networks

The first day of the two-day fall IAB Podcast Upfront occurred today, in a packed four-hour series of 10 presentations. The event, formerly annual and now a twice-a-year, spring-fall occurrence, showcases podcast networks to audio advertising buyers. Click for detailed coverage. Continue Reading

NPM President/CEO Gina Garrubbo elected as Chair of IAB Board

Gina Garrubbo, President/CEO of National Public Media, and RAIN Summit speaker, has been elected as Board Chair at the IAB. She has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Garrubbo’s placement atop the Board puts an eminent audio executive in the top seat of the trade group which represents digital advertising across all media categories. Continue Reading

AdsWizz certified for “audibility” by IAB Tech Lab

AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard.  Continue Reading

IAB Podcast Upfront shifts to May in 2021, closer to the video NewFronts

The Interactive Advertising Bureau (IAB) has announced that the annual Podcast Upfront, a fall event in past years (September in 2020), is moving to the week of May 10 in 2021. The idea is to get it closer to the IAB NewFronts (week of May 3), the video counterpart to the podcasting event, “to enable marketers to evaluate their omni-channel investments in an increasingly holistic way.” Continue Reading

IAB updates podcast measurement technical guidelines

The Interactive Advertising Bureau (IAB), owner of the standard set of guidelines for podcast measurements, has revised the spec and reissued it as version 2.1. The previous version, which has become a unifying definition of how to count downloads, audience reach, and advertisements in shows, was colloquially known as “IAB 2.” Click through to see key redefinitions of podcast measurement terms. Continue Reading