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IAB report: Digital audio is still on the rise, driven by mobile’s 69% share

The IAB has released its half-year report, which found that Internet advertising revenue in the U.S. reached $57.9 billion in the first six months of 2019. The total is up 16.9% from the $49.5 billion generated in the first half of 2018. The half-year results showed continued favoring of mobile platforms, with digital audio revenue on mobile rising 40.9% on-year. Continue Reading

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Podtrac achieves IAB V2 podcast measurement certification, with unique specialty solutions

Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading

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Libsyn joins ranks of IAB 2.0-certified podcast companies

Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading

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IAB/PwC report: Digital audio advertising grows, with boost from mobile

The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading