The second and final day of the IAB Fall Podcast Upfront featured video presentations, podcast hosts, metrics, conversations about technology, and a clear winner of RAIN’s informal “win the funny” prize. Click for very detailed coverage. Continue Reading
The first day of the two-day fall IAB Podcast Upfront occurred today, in a packed four-hour series of 10 presentations. The event, formerly annual and now a twice-a-year, spring-fall occurrence, showcases podcast networks to audio advertising buyers. Click for detailed coverage. Continue Reading
As we noted a few weeks ago, the Interactive Advertising Bureau (IAB) appears to be installing a twice-a-year podcast upfront schedule. Following the first-ever spring presentation in May, the full schedule for Podcast Upfront on September 9-10 has been released. Click for details. Continue Reading
Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, conducted by PwC. Click through for a breakdown of desktop vs. mobile. Continue Reading
Gina Garrubbo, President/CEO of National Public Media, and RAIN Summit speaker, has been elected as Board Chair at the IAB. She has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Garrubbo’s placement atop the Board puts an eminent audio executive in the top seat of the trade group which represents digital advertising across all media categories. Continue Reading
AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard. Continue Reading
The Interactive Advertising Bureau (IAB) has announced that the annual Podcast Upfront, a fall event in past years (September in 2020), is moving to the week of May 10 in 2021. The idea is to get it closer to the IAB NewFronts (week of May 3), the video counterpart to the podcasting event, “to enable marketers to evaluate their omni-channel investments in an increasingly holistic way.” Continue Reading
The Interactive Advertising Bureau (IAB), owner of the standard set of guidelines for podcast measurements, has revised the spec and reissued it as version 2.1. The previous version, which has become a unifying definition of how to count downloads, audience reach, and advertisements in shows, was colloquially known as “IAB 2.” Click through to see key redefinitions of podcast measurement terms. Continue Reading
Following the U.S. Podcast Upfront a month ago, today the IAB UK produced its corresponding event. This post contains summaries and videos of the presentations. As in the U.S., the UK Upfronts transpired virtually. Presenters for this event were Acast, Audioboom, Bauer Media, DAX, Podfront, and Spotify. Following are the session summaries from the IAB UK website, and the complete video presentations. Click through to see it all, and link to the IAB UK. Continue Reading
In the second day of the three-day IAB Reach virtual conference, Pandora hosted a panel to discuss the role of digital audio in advertising campaign planning. Two executives on the buy side — Ritu Trivedu from Mindshare and Jeff Hagen from The Coca-Cola Company — discuss how audio fits in, and its unique requirements. Continue Reading
The IAB Podcast Upfront continued with Day 2 on Thursday. See our coverage of Day 1 HERE. In this post, we present a running inventory of today’s virtual-event action. Day 2 of the preeminent podcast showcase to advertisers featured nine podcast publishers and networks offering as many different styles of video presentation. Click through for details and quotesl Continue Reading
The IAB Podcast Upfront 2020 expanded during this COVID-limited year to three days, from its traditional one-day theater show. So, thinking about it, not so much COVID-limited and COVID-enhanced. The trade-off? Sacrificing in-person networking for an expanded slate, many more personalities, and a quicker-moving experience. Will Ferrell had the best laugh of the day. Continue Reading