Marketers spent an estimated $479 million for advertisements on podcasts in the United States in 2018. The figure comes from the IAB and PwC’s third annual investigation into advertising for podcasts. The total marks 53% growth from $314 million in 2017. Continue Reading
IAB Spain has released a report on the audio industry in the country. More than half (57%) of Spanish adults said they listened to online audio in the past month, up from 44% in the 2018 results. Continue Reading
Last week, we reported that ART19 had received certification under the Interactive Advertising Bureau’s podcast measurement compliance program. The IAB has also bestowed that certification on two other businesses: Voxnest and Whooshkaa. Continue Reading
ART19 has announced its completion of the Interactive Advertising Bureau certification for podcast measurement compliance with the IAB’s audience measurement standards. Continue Reading
The Interactive Advertising Bureau (IAB) released its annual Internet Advertising Annual Report. In it, the accounting for digital audio advertising showed an escalation of 23% from 2017 to 2018, with revenue growing from $1.8-billion to $2.3-billion. Continue Reading
Blubrry announced that it is the first podcast-hosting service provider to receive certification of its podcast statistics by the Interactive Advertising Bureau Tech Lab. National Public Radio is the other podcasting outfit to receive certification under the IAB guidelines. Continue Reading
The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading
The Interactive Advertising Bureau (IAB) Australia has announced the appointment of Gai Le Roy as CEO. In accepting the role, Le Roy she sheds the Interim title that she took in June when the previous chief executive, Vijay Solanki, left the organization. Continue Reading
The IAB Australia Audio Council announced that Richard Palmer has been elected as the group’s co-chair. Palmer is Triton Digital’s director of APAC market development, and was previously head of digital at Macquarie Media. Continue Reading
The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading
The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading
The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading