RAIN Notes: October 21
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)
— Closing The Circle (Slipstream)
— A Need (Call Her Daddy)
— Soft Core Cheating (Hearing Things)
— Turning Tables (Seeking Alpha / Spotify)
— Taming A Wild Card (True Native Media)
— Like A Wild Horse (IAB)
Captivate calls it “the gold standard for podcast analytics measurement.” Megaphone refers to “the highest industry standards around accuracy and transparency in podcast measurement.” Both companies have announced their compliance with the IAB’s latest standard. Click for more info and linkage to the IAB 2.2 documentation. Continue Reading
In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading
— All The Ears (Spotify)
— The More Things Change… (MIDiA Research)
— Crossing Borders (Acast)
The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading
The Interactive Advertising Bureau (IAB), with the Media Ratings Council (MRC) have created a set of guidelines “to effectively capture the impact of AR campaigns.” The document is open to public comment until March 9. Click for details. Continue Reading
Yesterday we provided initial coverage of the IAB’s newly released study, “The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange.” We take a second tour through the richly informative 30-page PDF today, with an emphasis on metrics and the IAB’s narrative running through the presentation. Click for deep coverage and graphs. Continue Reading