The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading
As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading
In an industry report that dramatically raises revenue expectations for podcasting. We dive into the details and explain why they’re important. Continue Reading
Ad spending on digital audio leaped upward 39% in 2017 over the previous year, according to a newly released report from the Interactive Advertising Bureau (IAB). Total 2017 ad spend in the category was $1.6-billion, up from $1.1-billion in 2016. Mobile increased its supremacy. Continue Reading
Podcast company Podbean has unveiled an update to its statistics, making them fully compliant with the IAB Podcast Measurement Guidelines. The revised system will be released starting April 3. The company noted that the changes will probably lead to a reduction in the numbers reported to its users. Continue Reading
The IAB released new research examining consumption of media on a regular basis. The study, titled Personal Prime Time, included questions about how and why respondents chose to engage with that type of media. The section on podcasts reveals some useful demographic data and motivations for when people listen. Continue Reading
IAB Australia has released its latest audio advertising report. The top takeaways point to continuing growth in the digital audio ad space, an interest in exploring new formats in streaming audio and podcasts. “With the explosion of podcasting at both a content & consumer levels, I expect to see more brands stepping in but the opportunity is in brand integration and not spots and dots,” IAB Australia CEO Vijay Solanki said. Continue Reading
The Interactive Advertising Bureau has released its report on digital advertising trends from the first half of 2017. Music streaming shows astonishing penetration of top-10 brands, when measuring time spent. Continue Reading
AudioBoom has announced its membership in IAB UK, the United Kingdom arm of the Internet Advertising Bureau. It is the first podcast network to have accredited membership into the UK branch of the organization. Continue Reading
Ad tech company WideOrbit announced that it has integrated the standard metrics developed by the IAB into its WO On Demand platform for podcast management. That means all users of WO On Demand can use the tools for consistently measuring podcast content, audience, and advertising performance. Continue Reading
The Interactive Advertising Bureau has released a new guide for podcast advertisers. The publication marks the first-ever buyer’s guide from the IAB about podcast advertising. With podcast advertising a continually hot topic for the audio industry, this guide consolidates some of the key talking points about why this format has so much potential for advertisers. Continue Reading
The Interactive Advertising Bureau (IAB) has released a dense, highly-informed and descriptive whitepaper about programmatic advertising — which also suggests abandoning the term “programmatic” and replacing it with “automation.” There is also a great infographic. Continue Reading