The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage. Continue Reading
“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading
Since the IAB launched a second annual Podcast Upfront last spring, the expanded franchise has not diluted demand for presentation spots. Approahced the May 10-12 virtual showcase this year, we see 30 presentations over three afternoons of pre-recorded pitches to advertisers. Click for the agenda.
Continue Reading
Digital media and marketing trade association IAB (Interactive Advertising Bureau) has announced speakers and agenda for its Annual Leadership Meeting. For RAIN readers, executives from iHeartMedia, NPM, and Spotify will be of special interest Continue Reading
The second and final day of the IAB Fall Podcast Upfront featured video presentations, podcast hosts, metrics, conversations about technology, and a clear winner of RAIN’s informal “win the funny” prize. Click for very detailed coverage. Continue Reading
The first day of the two-day fall IAB Podcast Upfront occurred today, in a packed four-hour series of 10 presentations. The event, formerly annual and now a twice-a-year, spring-fall occurrence, showcases podcast networks to audio advertising buyers. Click for detailed coverage. Continue Reading
As we noted a few weeks ago, the Interactive Advertising Bureau (IAB) appears to be installing a twice-a-year podcast upfront schedule. Following the first-ever spring presentation in May, the full schedule for Podcast Upfront on September 9-10 has been released. Click for details. Continue Reading
Digital audio advertising revenue grew 13% in 2020 compared to 2019, according to the IAB’s newly issued Internet Advertising Revenue Report, conducted by PwC. Click through for a breakdown of desktop vs. mobile. Continue Reading
Gina Garrubbo, President/CEO of National Public Media, and RAIN Summit speaker, has been elected as Board Chair at the IAB. She has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Garrubbo’s placement atop the Board puts an eminent audio executive in the top seat of the trade group which represents digital advertising across all media categories. Continue Reading
AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard. Continue Reading
The Interactive Advertising Bureau (IAB) has announced that the annual Podcast Upfront, a fall event in past years (September in 2020), is moving to the week of May 10 in 2021. The idea is to get it closer to the IAB NewFronts (week of May 3), the video counterpart to the podcasting event, “to enable marketers to evaluate their omni-channel investments in an increasingly holistic way.” Continue Reading
The Interactive Advertising Bureau (IAB), owner of the standard set of guidelines for podcast measurements, has revised the spec and reissued it as version 2.1. The previous version, which has become a unifying definition of how to count downloads, audience reach, and advertisements in shows, was colloquially known as “IAB 2.” Click through to see key redefinitions of podcast measurement terms. Continue Reading