The Interactive Advertising Bureau (IAB) published an online whitepaper today as a guide to marketers for leveraging digital audio in non-screen environments such as smart speakers, and any delivery system for audio where the user might not be using a screen to see or interact with a marketing message. Continue Reading
The IAB has released its half-year report, which found that Internet advertising revenue in the U.S. reached $57.9 billion in the first six months of 2019. The total is up 16.9% from the $49.5 billion generated in the first half of 2018. The half-year results showed continued favoring of mobile platforms, with digital audio revenue on mobile rising 40.9% on-year. Continue Reading
Triton Digital announced that it has received IAB Tech Lab Podcast Measurement Compliance verification. The IAB recognition has been granted to Triton’s current podcast metrics, as well as its Tap ad server and its measurements of impressions and downloads. Continue Reading
Podtrac has attained certification from the IAB Tech Lab for its podcast measurements, as compliant with the IAB’s V2.0 guidelines and de facto industry standard. The news stands out because of Podtrac’s role in the industry as a prominent ranker of podcast audience metrics for publishers and podcast shows. Today’s announcement also contains two unique certifications of tricky measurement scenarios that Podtrac solved. Continue Reading
Libsyn, which self-identifies as the first-ever, and largest podcast hosting company, is announcing today that it has been granted IAB certification for its podcast analytics. Libsyn has been applying the IAB guidelines since 2017; the certification signals to advertisers that Libsyn’s audience measurements do officially apply the guidelines correctly. Continue Reading
Marketers spent an estimated $479 million for advertisements on podcasts in the United States in 2018. The figure comes from the IAB and PwC’s third annual investigation into advertising for podcasts. The total marks 53% growth from $314 million in 2017. Continue Reading
IAB Spain has released a report on the audio industry in the country. More than half (57%) of Spanish adults said they listened to online audio in the past month, up from 44% in the 2018 results. Continue Reading
Last week, we reported that ART19 had received certification under the Interactive Advertising Bureau’s podcast measurement compliance program. The IAB has also bestowed that certification on two other businesses: Voxnest and Whooshkaa. Continue Reading
ART19 has announced its completion of the Interactive Advertising Bureau certification for podcast measurement compliance with the IAB’s audience measurement standards. Continue Reading
The Interactive Advertising Bureau (IAB) released its annual Internet Advertising Annual Report. In it, the accounting for digital audio advertising showed an escalation of 23% from 2017 to 2018, with revenue growing from $1.8-billion to $2.3-billion. Continue Reading
Blubrry announced that it is the first podcast-hosting service provider to receive certification of its podcast statistics by the Interactive Advertising Bureau Tech Lab. National Public Radio is the other podcasting outfit to receive certification under the IAB guidelines. Continue Reading
The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading