In-car radio listening “at its low point” (Jacobs Media Techsurvey)

In a blog post written by Fred Jacobs, Jacobs Media reveals that in-car broadcast radio listening, as a percentage of time spent listening, is at its lowest point in a span of 2018 to 2022. This teaser result is from the upcoming annual Techsurvey presentation scheduled for release in April. Podcasting shows an interesting movement, too. Continue Reading

Public radio listeners adopt podcast listening at a high rate: Jacobs Media Public Radio Techsurvey 2021

Jacobs Media has released its Public Radio Techsurvey 2021, the latest in an annual canvas of public radio listeners. In a rich array of survey results, we see that podcasting is adopted at a higher rate than in the general U.S. population. Click through for tons of detail, graphics, and a download link. Continue Reading

29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)

According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading

Jacobs Media Techsurvey: Younger listeners driving digital uptake, including podcasts and streaming audio

Jacobs Media has released the results for its annual survey into radio and media. The 2020 Techsurvey had 504 commercial radio stations in the U.S. and Canada participating. The slides show insights about radio, podcasts, streaming audio, and smart speakers for a divided digital audience. Continue Reading

Weekly podcast listening continues to grow in Jacobs Techsurvey

The full results of Jacobs Media annual Techsurvey are not released yet, but All Access got hold of one data point pertaining to podcast consumption. For the third straight year, weekly podcast listening nudged upward to 23%. That’s a slightly great share than the 21% of last year, and the 20% of 2016. Many respondents in the Jacobs survey are radio listeners, putting an interesting angle into the results. Continue Reading

Webinar details TechSurvey 13 results, technical background on streaming

StreamGuys, Jacobs Media Strategies, and jacapps collaborated on a webinar with pertinent data and advice about streaming for radio broadcasters. The presentation began with audience survey data from Jacobs’ TechSurvey 13.┬áThe survey showed a steady trend of traditional platforms in a gradual decline since TechSurvey 9 as digital platforms have been on a slow and steady rise. Continue Reading