RAIN Notes: October 4
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
Standard Media Index
RAIN Notes: September 30
— The Day (International Podcast Day)
— Streamlining With AIRatings Excitement (Triton Digital / Sounder
— Welcoming (Libsyn) Continue Reading
RAIN Notes: September 27
— Leaping (Standard Media Index)
— Ratings Excitement (Jacobs Media) Continue Reading
SMI data: Traditional and Internet radio saw increased ad spend in February
Advertising spending continued to rise in the U.S. for February, up 10% over the same month last year, according to the Standard Media Index results. Within that growth, digital media saw a 21% overall increase. Continue Reading
Digital spending drove January ad growth; Internet radio buys up 29%
Standard Media Index released its January U.S. advertising report. As in other recent editions of this report, digital spending across media categories rose. The uplift in digital spending kept the entire ecosystem in a 13-month growth trend. Radio was split: Traditional radio down, Internet radio up, both by double digits. Continue Reading
Digital spending drove May ad growth; Internet radio buys up 44%
Standard Media Index released its May Ad Market Highlights report. Following up the recent Q1 2015 summary of the ad market’s performance, the May update shows continued strong adoption of digital marketing, and double-digit growth in Internet radio marketing. Continue Reading