Digital spending drove January ad growth; Internet radio buys up 29%

smi logo canvasStandard Media Index released its January U.S. advertising report. As in other recent editions of this report, digital spending across media categories rose.

“The magnetic pull of digital media continues into 2016, with marketers drawn towards the sector,” the report summary says. Of total ad spend in January, digital formats accounted for 27% — a three-point rise from a year earlier. Digital spending grew 16% year-over-year, keeping the entire ecosystem on the upswing in January by 4%.

Audio advertising was split along the digital divide. Traditional radio advertising volume downward 16% from January 2015. On the other side of the fence, Internet radio received a 29% lift in advertising spend.

Other legacy media categories have suffered as well: Newspaper spending dropped 17% and magazines lost 2%.


Brad Hill