Advertising in music services, and ad technologies that power it.
Audio.Ad, a specialist in audio for the Hispanic market, announced a partnership with mobile marketing company Justmob. The two businesses have collaborated on a new digital advertising solution called Listen, Watch & Click. Continue Reading
ART19, the hosting, distribution, ad-serving, and audience measurement podcast company, is announcing today that its targeted podcast marketplace includes over 200 ongoing shows. This announcement is a follow-on from the company’s well publicized recruitment of Lex Friedman and Korri Kolesa from Sticher/Midroll in April. Continue Reading
Podcasting continues to attract attention from both entrepreneurs and venture capitalists. The latest upstart is Glow, which has raised $2.3 million in a seed funding round led by Greycroft. Glow is offering podcasters tools to create paid subscriptions and get financial support from listeners. Continue Reading
Magellan released its ranking of the top 15 podcast advertisers in June 2019. Last month, BetterHelp assumed the top spot, knocking ZipRecruiter to second place. Continue Reading
Amplifi Media and Skyview Networks have entered a new audio partnership. The two parties will offer a new service for the creation of custom audio solutions for businesses, including branded podcasts and other digital audio solutions. Continue Reading
Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading
Triton Digital announced that its Yield-Op supply side platform was recognized by ExchangeWire as The Wires APAC 2019 Best New Product or Service – Sell Side. The awards honor the best uses of ad tech in all aspects of media sales for the Asia-Pacific region. Continue Reading
Podcast company Blubrry announced the launch of a new feature for dynamic advertising. The tool will allow podcasters to swap the ads running in both past and present episodes. The dynamic ad option will be available at two tiers. Continue Reading
Stitcher and Wondery have partnered for a joint venture named Podfront UK that will make both companies’ podcasts available to advertisers in the UK. Podfront UK will be led by managing director Ruth Fitzsimons. She joins the new venture from Audioboom. Continue Reading
DAX, the digital audio exchange owned by Global, has published its annual report tracking interest in digital audio among advertisers and media agencies in the UK. The resulting whitepaper, titled The Rise of Digital Audio Advertising, describes survey research performed by MTM in the UK. The survey population included 147 manager-level and above employees at media agencies, and 68 people working for brand advertisers. Continue Reading
In a RAIN Summit and RAIN News first, we are pleased to offer a complete transcript of a Fireside Chat session from the RAIN Digital Audio Advertising Summit in Chicago, June 4. The team at AdsWizz, a Presenting Sponsor and participant in the onstage conversation, created the transcript for RAIN News readers. Continue Reading
Spotify is continuing to roll out new features and functions to its burgeoning podcasting efforts. The latest development is the ability for advertisers to target its free tier of listeners based on the shows they listen to. Continue Reading