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“What was that promo code again?” Spotify testing a universal answer

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading

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Acast Open podcasts now can enter Acast Marketplace for dynamic ad insertions

Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading

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AdLarge re-ups to rep “Crime Junkie” and discloses download numbers

AdLarge sent us an announcement that its cabana division, which represents podcasts to  advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading

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Pandora: survey results encourage advertisers during Covid-19; audio samples of streaming ads

The collapse of travel during the Covid-19 pandemic is discouraging to the tourism industry. But streaming giant Pandora is using consumer survey results to encourage advertisers to adjust their messaging in afeel-good, look-forward way. Click through for two streaming audio ads running on Pandora — from Costa Rica Tourism, and from Proctor & Gamble. Continue Reading

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Les Hollander joins DAX as Chief Growth Officer

Les Hollander, veteran digital audio executive and frequent RAIN Summit speaker, has joined Globel-owned DAX as Chief Growth Officer. Hollander left Spotify in December after six and a half years as Global Head of Audio & Video Monetization. His career has included executive stints at Clear Channel, CBS, Pandora, and Gannett. At DAX, he will report to CEO Matt Cutair in New York and Guy Jones (Commercial Operations Director of DAX Worldwide) in London.  Continue Reading

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AdsWizz adds Dynamic Creative Optimization to its digital audio ad platforms

Tech company AdsWizz is announcing a new layer to its AudioMatic and AudioServe digital audio advertising platforms. Called Dynamic Creative Optimization, it allows advertisers to use targeting data to generate over 10-million (that’s not a typo; ten million) ad creative variations which personalize advertising to listeners. Click for details. Continue Reading