Advertising in music services, and ad technologies that power it.
AdLarge Media has entered an exclusive ad sales agreement with Remote News Service. RNS provides radio stations with customized hyper-local and national news. It offers stations custom branding, news anchor selection, traffic, weather, and more. Continue Reading
AdsWizz is announcing a couple of enhancements to its AudioMatic platform — which is a self-serve programmatic planning and ad-buying platform for major agencies building podcast campaigns. One of them automates and scales host-read ads, and the other address brand safety. Continue Reading
A frightening audio commercial for the movie’s sequel wasn’t expected to play during the “Classical Lullabies” playlist on Spotify. At least, the mother who was soothing her young child didn’t expect it. Ad targeting gone awry? A poorly classified playlist? Or was it the sponsor’s fault? Continue Reading
Chartable has introduced a new function for its analytics suite called incremental lift. This tool for podcast advertisers can measure the impact of how an advertisement performs against a control group customized to the campaign. Continue Reading
Podcast company Acast has continued its rapid expansion pace with the launch of its own platform for buying advertisements. Acast Marketplace offers advertisers direct, automated access to purchasing ads, sponsorships, and branded content. Continue Reading
Instreamatic is announcing a partnership with Federated Media. In the deal Federated will sell Instreamatic’s interactive voice advertising opportunities to advertisers. Federated’s inventory will be added to Instreamatic’s voice ad exchange. Continue Reading
ART19 and Veritonic teamed up for another dive into the effectiveness of podcast advertising. Their latest case study is for pharmaceutical brand Bayer and used ART19’s SmartAudiences technology for targeting. The assessment found that Bayer’s listener-targeted podcast ads drove intent to purchase, favorability, and other key metrics. Continue Reading
iHeartMedia is launching a set of advertising and marketing tools called the iHeartPodcast AdSuite. The company announced this development on the business side of its podcasting operations during Podfront LA 2020. Continue Reading
Entercom announced a new effort that will provide marketing campaign measurement tools to podcasts and streaming audio. This stems from apartnership with marketing company Claritas, which offers an identity graph with proprietary data for more than 120 million households and more than 1 billion devices. Continue Reading
Mixcloud launched a new in-house brand consultancy called Loud. The new operation will have a multi-disciplinary team that helps companies to develop their ideas. Continue Reading
The Canadian Podcast Listener published a blog post with an exploration of the value in niche audiences, both for shows and for advertisers. The post included a graphic with a breakdown of the audience demographics for the top 10 podcasts on investing. Only 3.3% of monthly podcast listeners said they listen to shows about investing, meaning that mass-market brands likely won’t turn to those programs to reach a large market. Continue Reading
UK-based media company Global announced that its DAX digital audio division will be made available to digital outdoor advertisers. DAX will be rebranded from the Digital Audio Exchange to the Digital Ad Exchange with this change in its scope. Continue Reading