Broadcast and podcast ad sales company AdLarge Media announced today that Matt Turck, co-founder of Megaphone (acquired by Spotify in December of 2020) has joined their has leadership team as Head of Podcast Growth and Strategy According to the announcement:… Continue Reading
While other ad-supported online brands like Facebook, Twitter, and Pinterest showed weak Q2 year-over-year growth rates in ad revenues, Amazon showed healthy growth, CNBC reported yesterday. According to CNBC, “While the bulk of its business comes from e-commerce and cloud… Continue Reading
Using recent data from Podsights, Edison Research, and Nielsen, Westwood One exec Pierre Bouvard has issued a new report making a case for podcast advertisers to spread their ad buys across a greater number of podcasts to increase their campaign… Continue Reading
Despite economic uncertainty, podcast CPMs held steady in June 2022 among Advertisecast’s portfolio of about 3,000 measured podcast clients, according to a recently-released company report. Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast noted, “The average CPM for an ad… Continue Reading
Buzzsprout is creating buzz (sorry) for its new podcaster advertising program, Buzzsprout Ads, which allows podcasters to purchase midroll spots in Buzzsprout-hosted podcasts. The promotion is absent of details pertinent to Buzzsprout shows which will receive the ads. But by digging into the Buzzsprout Facebook community we were able to piece together the entire picture. Continue Reading
According to Libsyn subsidiary AdvertiseCast, podcast CPMs dropped a bit in May after an April rise from the preceding month. The sharpest movement was in the 1,000-9,999 listeners trendline. Click through for more metrics and an illustrative chart. Continue Reading
Podcast company Libsyn and podcast ad marketplace AdvertiseCase are celebrating the one-year anniversary of their merger. In this recognition, Libsyn takes the opportunity to disclose a general picture of AdvertiseCast earnings. It’s double-digit percentage growth. Continue Reading
Magellan AI released its always-interesting Top Spenders list, listing the highest 15 spenders for April. BetterHelp lands in the #1 spot, as it has for the last 12 months in today’s RAIN analysis of this ranker. There are zero newcomers. Click through for downloadable 12-month chart. Continue Reading
Legendary podcaster Marc Maron is taking his WTF with Marc Maron show to Acast for full representation and distribution, starting July 1. The new alliance means that Acast will be the exclusive host and sales partner for the podcast, its full back catalog, and other related materials. The show’s schedule and distribution won’t change. Continue Reading
The spring IAB Podcast Upfront 2022. It’s three days of podcast network presentations to an invited audience of advertisers, agency buyers, and trade press. Settle back and click through for our detailed coverage. Continue Reading
“U.S. podcast advertising revenues surpassed the $1 billion mark in 2021 for the first time (to $1.4B), as it continues to be one of the fastest growing channels in digital media. With 72% growth, podcast advertising grew twice as fast as the total internet advertising market.” –U.S. Podcast Advertising Revenue Study, IAB Click through for many more details and graphs. Continue Reading
Veritonic is announcing today the launch of its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device. It is presented as a key component of Veritonic’s audio research and analytics platform, and the intent is to help advertisers better understand the impact of their audio creative, gain actionable insights, and improve ROI. Continue Reading