Advertising in music services, and ad technologies that power it.
Instreamatic.ai announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading
AdsWizz has entered a partnership with Univision, a media company specializing in Hispanic-American audiences. Under the terms of the arrangement, Univision will use the AdsWizz AudioMax platform for programmatic ad buying on its Uforia radio and streaming music service. Continue Reading
The Podcast Exchange announced that it will partner with HowStuffWorks to provide advertising services in Canada. Under the terms of the deal, TPX will have first right to market and sell ads for shows in the HowStuffWorks podcast network. Continue Reading
Spotify has been dedicated to its ad-supported free tier since the service’s inception, and is now slowly introducing an interesting feature which could make commercial interruptions more agreeable to listeners, and make the ad platform smarter for advertisers. Continue Reading
Scripps-owned podcast content and advertising company Midroll Media booked $9.97-million in operating revenue in the second quarter, according to the SEC-filed 10-Q for E.W. Scripps. The roughly $10-million revenue represents a substantial gain of 35% over last year’s Q2 revenue for Midroll. Company executive comments from the earnings call. Continue Reading
AdsWizz continues to share insights from brands using its new ShakeMe mobile technology for audio advertisements. The ad format, which lets listeners take a pre-determined action by shaking their smartphones, was the center of a campaign for Shell Car Wash that aired on German digital streaming radio service Rock Antenne. Continue Reading
DAX, the UK-based digital audio advertising platform, announced the launch of a strategic sales division in the United States. It also hired Ryan Rose to lead this division as director of sales and partnership development. DAX shared details with RAIN. Continue Reading
Zeno Media, an aggregator of broadcast stations specializing in niche a diaspora communities, has launched a new strategic thrust with an agreement with about a dozen Haitian radio brands. Those stations are bundled into an app which provides streaming, Call-to-Listen (Zeno’s founding technology), on-demand content, subscription options, and intellectual property protections. Continue Reading
“We’re still in the early innings and the market is growing rapidly,” said Pandora CEO Roger Lynch at the top of yesterday’s Q2 earnings call. He deployed the “early innings” metaphor in Q1 also. This time, Wall Street took a swing at that pitch, sending P stock up 20% in Wednesday morning’s early trading. Continue Reading
Australian digital audio company Whooshkaa has inked a deal to connect local advertisers with the HowStuffWorks podcast network. The network already boasts more than 50 million global downloads each month, including at least 2 million in Australia and New Zealand. Continue Reading
Pandora is taking the next step with its programmatic advertising strategy. After announcing the beta launch of a private programmatic marketplace in February, the audio company has now opened up the exchange to general buying. Continue Reading
Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading