Advertising in music services, and ad technologies that power it.
The latest startup in the podcast business is promising monetization through sponsorships rather than pre-recorded ads. Podcorn has officially launched its service for podcasters to acquire in-broadcast sponsorships. The strategy takes its inspiration from influencer marketing. Continue Reading
Katz Digital, an arm of the Katz Media Group, has entered a partnership with Vibenomics, a provider of streaming audio experiences. Katz will represent Vibenomics’ premium inventory for its audio out-of-home programmatic advertising marketplace. Continue Reading
Digital audio advertising platform DAX held an Upfront presentation last week. The company announced multiple new publisher deals at the event as well as a new feature for its clients. Continue Reading
Podcasts are developing a reputation for advertising success, largely on the ability of host-read ads to connect with listeners. A new service could offer even smaller podcasting operations a way to find brands to buy those advertisements, and to bring a bigger scale to the practice. Continue Reading
Magellan has released its September ranking of the top podcast advertisers. The month saw DraftKings make its debut on the list, and Geico took the top spot. Continue Reading
Veritone, an AI tech and solutions company, announced the full commercial launch for its VeriAds network. VeriAds is a suite of advertising monetization options for broadcasters, podcasters, and influencers. Continue Reading
Ad-tech company Instreamatic, which specializes in responsive audio advertising, is announcing a new product release called Continuous Voice Dialogue Marketing. As the name implies, this tech layer enables some degree of back-and-forth between listener and advertiser, and the resulting customization can follow the user across platforms. A case study appeared in Adweek. Continue Reading
AdsWizz is announcing today that its digital audio platforms received three awards in the past week — two from DRUM Digital Advertising Awards and one from Digiday Awards. Both award galas were held last week in New York. Continue Reading
Instreamatic, a marketing company specializing in voice and AI for audio, announced that it is partnering with streaming technology expert SurferNETWORK. Under this deal, Instreamatic’s voice dialogue ad technology will be integrated into SurferNETWORK’s platform. Continue Reading
Magellan, the podcast advertising intelligence company, announces today that it is expanding its flagship public product — top 15 podcast advertisers — to the UK. The top-15 lists have been appearing monthly, representing advertisers in the American market. The new UK list will represent advertisers targeting UK listeners. The announcement was made today at the 8th annual RAIN Summit Europe in London. Continue Reading
Digital audio business Targetspot announced a partnership with Cuebiq, a company specializing in location intelligence and measurement. The deal will focus on providing U.S. advertisers with tools to measure how digital audio campaigns drive traffic to brick-and-mortar storefronts. Continue Reading
Podfront UK is announcing today that Oli Walters has joined the venture as Head of Sales in London. this is a revenue-driving position for the still-new Podfront UK venture, which brings a distribution alliance of the Wondery and Stitcher podcast networks into the UK, headed by Ruth Fitzsimons. Continue Reading