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Canadian Podcast Listener Report finds audiences are growing, as are responses to ads

The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading

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Midroll Media survey finds 60% of listeners made purchases from podcast ads

Midroll Media, now a podcast network under E.W. Scripps’ Stitcher brand, has released its podcast listener demographics report for 2018. The company had 205 show hosts ask their audiences to participate in the survey, and this latest iteration included feedback from more than 151,000 listeners between February 2 and October 4, 2017. Continue Reading

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iHeartMedia adds Foursquare attribution for programmatic ad campaigns bought from Jelli

iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading

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Midroll: 50% of podcast ad revenue is from national brands (Webinar)

In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading