Advertising & Monetization

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“What was that promo code again?” Spotify testing a universal answer

Posted on June 22, 2020 by Brad Hill

Spotify, the global audio listening platform which is grabbing chunks of the podcast industry through acquisition, is also applying its customary tech chops to improving advertising effectiveness … while making life a little bit smoother for discount-minded consumers. The prospective feature is called “In-App Offers,” and is basically a link on a podcast’s show page which leads to an advertiser’s discounted offering. Tap through for details. Continue Reading →

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Ad Execs: May was the bottom; up from there

Posted on June 8, 2020 by Brad Hill

In a survey by Pivotal Research Group, a panel of advertising executives responded with optimism that the Covid-related advertising slump reached its low point in May. That month showed signals of a rebound, according to a panel of advertising executives. Continue Reading →

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WideOrbit marketplace integrates with Rubicon Project exchange

Posted on June 3, 2020 by Brad Hill

WideOrbit is announcing a partnership with programmatic platform Rubicon Project, exposing WideOrbit’s network of audio publishers to Rubicon’s ad buyers. WideOrbit’s client list includes audio services, platforms, networks, radio broadcasters, and audio content publishers. Continue Reading →

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AdsWizz expands exec team with global supply leader Anne Frisbie

Posted on June 2, 2020 by Brad Hill

AdsWizz is announcing today that Anne Frisbie, an executive whose career roots go back to 1990s entrepreneurism, is joining the executive team as SVP of Global Supply. Frisbie comes to AdsWizz from nearly a dozen years with InMobi where she was SVP, Global Brand & Programmatic. Continue Reading →

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Acast Open podcasts now can enter Acast Marketplace for dynamic ad insertions

Posted on June 1, 2020 by Brad Hill

Acast Open, which launched last fall after the Pippa acquisition, and which allows any podcast to host a show on Acast, can now (as of today) participate in the Acast Marketplace. Acast Open podcasters must apply to enter the monetization service. Dynamic ad insertion is used to deliver targeted messages in shows throughout a podcast’s entire catalog. Continue Reading →

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AdLarge re-ups to rep “Crime Junkie” and discloses download numbers

Posted on May 28, 2020 by Brad Hill

AdLarge sent us an announcement that its cabana division, which represents podcasts to advertisers, has extended its relationship with Crime Junkie, the successful podcast created and hosted by Ashley Flowers. The show is downloaded 31-million times a month. The arrangement stretches to include Flowers’ podcast network. (Click through for audio trailer.) Continue Reading →

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Pandora: survey results encourage advertisers during Covid-19; audio samples of streaming ads

Posted on May 15, 2020 by Brad Hill

The collapse of travel during the Covid-19 pandemic is discouraging to the tourism industry. But streaming giant Pandora is using consumer survey results to encourage advertisers to adjust their messaging in afeel-good, look-forward way. Click through for two streaming audio ads running on Pandora — from Costa Rica Tourism, and from Proctor & Gamble. Continue Reading →

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Targetspot partners with The JACK Brand to market digital audio ad inventory

Posted on May 12, 2020 by Brad Hill

The JACK brand, one of the few remaining independent commercial radio groups in the UK, is announcing a deal with Targetspot which will allow advertisers to access JACK’s digital audio inventory programmatically for the first time. Continue Reading →

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iHeartMedia launches trio of SmartAudio tools for brand advertising amid COVID-19 recovery

Posted on May 6, 2020 by Anna Washenko

iHeartMedia announced that it launching a platform to help brands reach consumers during the recovery from the COVID-19 pandemic. The SmartAudio COVID Recovery Program is a collection of three products aimed at helping businesses reconnect with existing customers and reach new ones. Continue Reading →

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Les Hollander joins DAX as Chief Growth Officer

Posted on May 6, 2020 by Brad Hill

Les Hollander, veteran digital audio executive and frequent RAIN Summit speaker, has joined Globel-owned DAX as Chief Growth Officer. Hollander left Spotify in December after six and a half years as Global Head of Audio & Video Monetization. His career has included executive stints at Clear Channel, CBS, Pandora, and Gannett. At DAX, he will report to CEO Matt Cutair in New York and Guy Jones (Commercial Operations Director of DAX Worldwide) in London. Continue Reading →

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AdsWizz adds Dynamic Creative Optimization to its digital audio ad platforms

Posted on May 5, 2020 by Brad Hill

Tech company AdsWizz is announcing a new layer to its AudioMatic and AudioServe digital audio advertising platforms. Called Dynamic Creative Optimization, it allows advertisers to use targeting data to generate over 10-million (that’s not a typo; ten million) ad creative variations which personalize advertising to listeners. Click for details. Continue Reading →

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BIA revises 2020 local advertising outlook, with coronavirus cutting 10% from original predictions

Posted on April 27, 2020 by Anna Washenko

BIA Advisory Services has released a new forecast for local advertising revenue that reflects the negative impact of the coronavirus pandemic. The original outlook expected that U.S. local advertising would reach $161.3 billion this year, with digital sources pegged to be $66.9 billion. Continue Reading →