Advertising & Monetization

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Canadian Podcast Listener suggests finding value in niche shows and advertisements

Posted on January 17, 2020 by Anna Washenko

The Canadian Podcast Listener published a blog post with an exploration of the value in niche audiences, both for shows and for advertisers. The post included a graphic with a breakdown of the audience demographics for the top 10 podcasts on investing. Only 3.3% of monthly podcast listeners said they listen to shows about investing, meaning that mass-market brands likely won’t turn to those programs to reach a large market. Continue Reading →

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Global’s DAX to be renamed with launch of digital outdoor service in February

Posted on January 14, 2020 by Anna Washenko

UK-based media company Global announced that its DAX digital audio division will be made available to digital outdoor advertisers. DAX will be rebranded from the Digital Audio Exchange to the Digital Ad Exchange with this change in its scope. Continue Reading →

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Pandora debuts Test & Tune tool for advertising insights

Posted on January 14, 2020 by Anna Washenko

Pandora has introduced a new tool for its arsenal of advertising services. Test & Tune is its platform for control testing of an audio spot. Part of Pandora’s Insights Lab, Test & Tune will help brands learn if their ad creative is resonating with listeners. Continue Reading →

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Spotify launches proprietary podcast ad-insertion technology

Posted on January 8, 2020 by RAIN News Staff

Using CES as a soapbox, Spotify has announced new ad-insertion technology for its podcasts. By most accounting, Spotify is the second-largest podcast distributor in the English-speaking world. Creating its own digital ad-tech unleashes a tectonic shiver in the podcast ecosystem of creators, publishers, technology companies, and advertisers. Continue Reading →

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Triton Digital integrates supply with Rubicon Project exchange

Posted on January 6, 2020 by Anna Washenko

Triton Digital announced that its marketplace will join the exchange from the Rubicon Project. This integration will allow Rubicon Project buyers to access the audio supply from the sources using Triton’s supply-side platform. Continue Reading →

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Instreamatic to integrate voice dialogue marketing with Indian streaming service Gaana

Posted on December 20, 2019 by Anna Washenko

Audio ad tech company Instreamatic announced that its latest partner is Indian music and content streaming service Gaana. Instreamatic will integrate its voice dialogue marketing platform with Gaana. Continue Reading →

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Acast secures new hire for programmatic expertise

Posted on December 16, 2019 by Anna Washenko

Podcast company Acast announced a new hire to expand its efforts in programmatic advertising. Michael Bayston has joined the business as its programmatic director for the EMEA region. Continue Reading →

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Pandora trialing new interactive voice ad format

Posted on December 12, 2019 by Anna Washenko

Pandora is now testing tools to brings interactive voice advertisements to mobile. The audio company is trialing this technology with several major brands: Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast, and Nestle. Continue Reading →

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AdLarge’s cabana to be exclusive ad sales partner for Critical Frequency Network

Posted on December 11, 2019 by Anna Washenko

Cabana, the digital audio division of AdLarge Media, announced that it has signed a deal with Critical Frequency Network. Under this agreement, cabana will be Critical Frequency’s exclusive podcast ad sales representative. Continue Reading →

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Targetspot to power public health ad campaign in Radio France podcasts

Posted on December 10, 2019 by Anna Washenko

Targetspot has entered a partnership with Radio France in support of the broadcaster’s public health campaign. Beginning in November, Radio France launched a geographically targeted health prevention campaign in its podcasts. Continue Reading →

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Podcorn startup sets its focus on selling podcast sponsorships

Posted on December 4, 2019 by Anna Washenko

The latest startup in the podcast business is promising monetization through sponsorships rather than pre-recorded ads. Podcorn has officially launched its service for podcasters to acquire in-broadcast sponsorships. The strategy takes its inspiration from influencer marketing. Continue Reading →

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Katz Digital, Vibenomics enter audio advertising deal

Posted on December 3, 2019 by Anna Washenko

Katz Digital, an arm of the Katz Media Group, has entered a partnership with Vibenomics, a provider of streaming audio experiences. Katz will represent Vibenomics’ premium inventory for its audio out-of-home programmatic advertising marketplace. Continue Reading →