Advertising & Monetization

Advertising in music services, and ad technologies that power it.
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Magellan AI releases October Movers and Shakers. Geely (which owns Volvo) on top.

Posted on by Brad Hill

Magellan AI has released the October edition of the company’s Top Movers and Shakers list, a monthly survey of podcast advertisers which have increased their month-over-month spend the most. October’s top mover/shaker is Geely. Who? Magellan explains that Geely is the parent company of Volvo. Geely spent about $2.1-million in October, nearly a $2-million increase over September. Click through for more details. Continue Reading →

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Commercial or branded podcast? Dove and Pandora create a new thing

Posted on by Brad Hill

We got word that Dove was advertising on Pandora in an unusual way that seems to interestingly straddle categories. The bath care company (that’s Dove, not Pandora) worked with Studio Resonate, a division of Pandora that self-describes as “An audio-first creative consultancy […] at the crossroads of creative and data, science and sound.” The outcome is something between a music track and a podcast episode. Continue Reading →

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NPR subscribes to Nielsen’s Podcast Buying Power service

Posted on by Brad Hill

Nielsen is justifiably bragging today that is has signed NPR, one of the world’s most powerful podcast publishers, to Nielsen Podcast Buying Power, an insight service which matches genres to consumer purchase behavior patterns. The service is founded on the big Nielsen Scarborough database of consumer survey information. Continue Reading →

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Triton Digital enters deal with Sounder, bringing dynamic ad insertion to Sounder’s podcast platform

Posted on by Brad Hill

Podcast management and monetization platform Sounder is announcing today an alliance  with Triton Digital to bring dynamically inserted ads to Sounder-hosted podcasts. The integration reportedly makes it easy for podcasters to bring revenue to their entire catalogs via audience-targeted ads. Continue Reading →

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Acast adds keyword targeting to podcast advertising, citing the supremacy of context

Posted on by Brad Hill

If users search for online content based on keywords, why shouldn’t advertisers purchase marketing campaigns the same way? In fact, they can do that within Google’s ad ecosystem. Now, podcast advertisers have an avenue for keyword-based targeting within the Acast marketplace, according to an Acast announcement. The initiative is based on proprietary technology, and an interesting view of the future. Continue Reading →

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Spreaker launches Campaign Manager, giving podcasters more direct control of ad trafficking

Posted on by Brad Hill

Podcast host and technology company Spreaker has launched the Spreaker Campaign Manager, a tool which allows podcasters to have a more direct relationship with advertisers while increasing the podcaster’s control over ad placement. It is geared to shows where advertisers are “knocking down your organization’s door to be included in your catalog of podcasts,” Spreaker says. Continue Reading →

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Bryan Barletta: Programmatic Advertising is the Hero Podcast Publishers Are Looking For

Posted on by Brad Hill

The latest Sounds Profitable column by Bryan Barletta explores, demystifies, and evangelizes programmatic audio advertising. Along the way he offers a much-needed review of the VASt standard, and explains why audio publishers love programmatic. Continue Reading →

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Triton Digital inks Minute Media to use Triton’s hosting, measurement, and ad-tech tools

Posted on by Brad Hill

Triton Digital is announcing that it has signed Minute Media, a digital publisher and platform technology company, to use Triton’s measurement and digital audio advertising technology tools. Triton’s subsidiary, Omny Studio, is involved here — Minute Media will use Omny’s podcast hosting platform to house its 90-plus sports podcasts. Triton’s digital ad server, and the Podcast Metrics service, are in the deal. Continue Reading →

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AdLarge partners with boostr for digital audio order management and customer retention

Posted on by Brad Hill

AdLarge announces today that it has settled on boostr, the customer retention and order management platform for media companies. Boostr self-describes as “the only end-to-end revenue solution for ad sales organizations seeking to upgrade their systems and save money.” From AdLarge’s viewpoint, the point of the boostr alliance is to benefit advertisers. The company told RAIN News that it can now respond to RFP’s faster, create scale faster, and provide enhanced reporting. Continue Reading →

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Monday.com and Better Help highlight Magellan AI podcast advertiser report

Posted on by Brad Hill

Podcast advertising intelligence company Magellan AI has released its monthly report — actually a dual report of top advertisers for August, and top “movers and shakers” for the month. Movers and shakers are 15 advertisers which increased their podcast ad-buying investment the most, month-over-month from July-August. The top advertisers are simply the biggest spenders. There is no duplication in the two lists. Click through for details and links. Continue Reading →