Advertising in music services, and ad technologies that power it.
Panoply Media has entered a partnership with audio analytics company Veritonic to examine the impact of podcast advertisements across listener demographics and ad verticals. This is Veritonic’s first partnership with a podcast-exclusive platform, and the deal will take advantage of its machine listening technology. Continue Reading
Slate has introduced a new service offering members-only listening technology to podcasters. The platform is called Supporting Cast, and it will provide the infrastructure to make members-only versions of podcasts, ones that are ad-free or have bonus content. Continue Reading
DAX, the digital ad exchange of radio company Global, has entered a partnership with Instreamatic.ai, a specialist in voice-activated ads, centered on interactive audio spots. The arrangement will let DAX advertisers place ads with verbal prompts in the mobile apps for streaming audio services such as TuneIn and AccuRadio. Continue Reading
Panoply announced that its Megaphone podcast platform has been integrated with Google Campaign Manager. The Google tool helps advertisers and agencies to manage digital campaigns for websites and mobile through ad serving, targeting, verification, and reporting features. Continue Reading
AdsWizz has unveiled a new program for certifying advertisers’ expertise in digital audio. The Digital Audio Expert Program will test participants on their knowledge of advertising in this format as well as building new skills in audio. OMG Programmatic is the first agency to complete the certification program. Continue Reading
Audio news has never been so resplendent with listening options. Today brings news (and a trailer) from The Economist, a global current events publication, called The Intelligence. The Economist has been in podcasting since 2006, and claims that podcast revenue has increased 50% in the last year. Continue Reading
Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading
Digital audio advertising solutions company Audio.ad has released its Digital Audio in the US Hispanic Market 2019 report. The research, performed by consumer intelligence company qriously, sketches the broad strokes of a highly engaged listening population. Continue Reading
Anchor introduced its Anchor Sponsorships monetization platform in November, and is promoting a strong uptake among its users. According to a new blog post, Anchor says participation in the sponsorships program has “effectively doubled the total number of podcasts on the market that are running ads.” Continue Reading
In today’s edition of James Cridland’s Podnews, he makes an interesting comparison. Taking the just-published list of radio’s top advertisers (from Inside Radio), Cridland has the idea of comparing it with Magellan’s recent list of top 15 podcast advertisers Continue Reading
Spotify’s Discover Weekly is one of the streaming service’s more popular features. Now, the company is giving advertisers the chance to capitalize on the playlist’s popularity. Spotify is testing sponsorships of the Discover Weekly playlist for its free listeners. Continue Reading
Hetal Patel is returning to iHeartMedia for a role as executive vice president of SmartAudio Intelligence Insights. In this position, Patel will head the team creating research and insights to shape iHeartMedia’s value proposition. Continue Reading