Advertising in music services, and ad technologies that power it.
Podcast audience intelligence company Number 8 has struck an alliance with media sales organization Katz Media. At the center of this business collaboration is Number Eight’s technology called Podcast Lookalikes. Continue Reading
Gumball, the marketplace for advertisers to buy host-read ads directly from podcasters, is splashing a new audio ad format called Adaptive Ads, touted by the company “to make podcast ads smarter, more relevant, and easier to scale.” Content + Scale is the guiding strategic formula. Click for details. Continue Reading
Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It’s an AI-powered search engine for advertisers, and it delivers recommendations of podcasts consumed by audience segments targeted by the advertiser. Click for details.
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The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading
In the newly released IAB Internet AdvertisingRevenue Report 2024, we learn about record-setting revenue for the category as a whole, powerhouse growth for video advertising, and year-over-year growth (but slowing growth) for digital audio advertising. Click for details and graphs. Continue Reading
Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading
Streaming colossus Spotify has announced a proprietary programmatic ad exchange for buying and measuring advertising campaigns on Spotify. Called Spotify Ad Exchange, and officially abbreviated as SAX, the platform is available via several leading demand-side buying platforms (DSPs). Click for all the info. Continue Reading
In his latest guest column, Steve Goldstein shares findings from The State of Video Podcasting 2025, a landmark study by Coleman Insights and Amplifi Media. Continue Reading
In its latest Local Ad Forecast, BIA Advisory Services expects spending to rise, and forecasts digital media revenue to drive a slim majority of that spending. Click for a revealing chart and quotes. Continue Reading
In his latest guest column, Steve Goldstein interviews Pierre Bouvard, Chief Insights Officer of Cumulus Media. It is a deeply detailed conversation, the thrust of which is how to grow the podcast category to its next major revenue level, 2.5 times more lucrative than its current position in the online audio advertising realm. The questions ask for details, and Bouvard is a fount of expertise. Continue Reading
Measurability of podcast advertising has been a hurdle for buyers and sellers across the entire life of the category. Despite many meaningful advances in campaign measurement across the decades of audience growth, efforts to educate and reassure buyers are often part of agency promotions. A new study from podcast advertising agency Ad Results Media is both informational and tutorial, per that company’s defining style. Click for details and the download link. Continue Reading