Advertising in music services, and ad technologies that power it.
Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
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Audio giant Audacy is announcing Audacy Sports, carving out a new umbrella brand which consolidates and represents the company’s considerable sports offerings. It launches today, coinciding with the start of the NFL Draft. The new configuration is built for advertisers, better showcasing Audacy’s range of ad opportunities. Click for more details. Continue Reading
In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading
The IAB’s much awaited annual Internet Advertising Revenue Report was released this morning. It provides a detailed accounting of revenue trends in internet advertising, interesting for its deeply researched overviews of digital advertising, both audio and non-audio. There is growth everywhere. Click for details and graphs. Continue Reading
The average cost per thousand (CPM) for podcast advertising remained practically the same in March over February. according to the monthly reckoning by LibsynAds. We take the long-term chart provided by Libsyn Ads (formerly Libsyn subsidiary AdvertiseCast), and compute the average cost of the most expensive campaign type over the lifetime of the chart (four years). Click for all the details. Continue Reading
Market research company Market.us has gathered podcast statistics from multiple sources and compiled a slate of podcast metrics including one far-reaching projection. We compare this dataset with other podcast ad revenue projections. In doing so, we achieve an impressive level ofuncertainty. It’s all about inputs and methodology.
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In a guide released today — the Veritonic Podcast Advertising Efficacy Guide — audio intelligence company Veritonic asserts that testing and measurement are primary tools in creating effective podcast ads. While testing and measurement are the broad takeaways, the work digs deeper Continue Reading
Audio giant Audacy is announcing a dynamic AI and machine learning initiative which promises to deliver precise targeting of ads to listeners. Leveraging the details of podcast transcripts, the new system enables very precise identification of listener types, and the best times to reach them. Continue Reading
Magellan AI’s accounting of podcast advertiser spending for February shows a small decrease from January (with fewer days); and most leaders are month-over-month repeaters. Click for details including RAIN’s month-over-month graph. Continue Reading
A new company called Audire (a combination of “audio” and “dire” — to speak, in French) has launched in Europe, Latin America, and the U.S. It is a new venture for RAIN sponsor and RAIN Summit speaker Carlos Cordoba. The network spans 150-million users across its addressable regions, including 50-million in the U.S. Click for detail. Continue Reading
Global audio tech firm Triton Digital has partnered with digital advertising identity provider ID5. ID5 will add its audience data to Triton’s Audio Marketplace. The deal promised to enrich Triton’s audience reach with detailed listener profiles. Click for details. Continue Reading
Advertising advisory service BIA has released its projection of 2024 media revenue. The total projected spend is $175.6 billion. Nearly half of that investment (48%) is projected to be digital media revenue. Click for details, an illustrative graph, and links. Continue Reading