Advertising in music services, and ad technologies that power it.
The Interactive Advertising Bureau (IAB) Australia has announced the appointment of Gai Le Roy as CEO. In accepting the role, Le Roy she sheds the Interim title that she took in June when the previous chief executive, Vijay Solanki, left the organization. Continue Reading
The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading
Midroll Media, now a podcast network under E.W. Scripps’ Stitcher brand, has released its podcast listener demographics report for 2018. The company had 205 show hosts ask their audiences to participate in the survey, and this latest iteration included feedback from more than 151,000 listeners between February 2 and October 4, 2017. Continue Reading
SoundCloud has opened up its monetization program to all of its Pro and Pro Unlimited subscribers. When SoundCloud Premier launched in 2014, it was an invite-only program for ad-based monetization. Now, any independent creators in the Pro and Pro Unlimited tiers with eligible content can take advantage of the program. Continue Reading
SoundCloud has entered into new new ad sales partnerships for two major markets. The audio company has chosen Pandora for exclusive advertising and sales representation in the U.S., and it has resigned DAX to be its exclusive partner in the UK. Continue Reading
Pandora has launched an Advertising Insights Lab, which will leverage the audio company’s data on behalf of advertisers and marketers. Housed under its Pandora for Brands umbrella, it will offer information such as how memorable a campaign was for listeners or what type of creative best pairs with a certain type of campaign. Continue Reading
AdsWizz has entered a partnership with i-Believe, a media sales agency in Ireland, for the launch of a new Irish audio marketplace called AudioOne. According to the deal, i-Believe’s sales team will sell inventory from local publishers and from AdsWizz’ AdWave global marketplace on the AudioOne brand. Continue Reading
iHeartMedia announced a new partnership with ad tech company Jelli and Foursquare, a location-centric business tech operation, to launch a new attribution product for broadcast radio. This technology will offer improved campaign measurement and real-world attribution data to advertisers. Continue Reading
Instreamatic.ai, a voice-activated advertising platform, announced a new partnership to provide voice-activated advertisements to music streaming platform Audiomack. Listeners can interact with the brief ads by voice commands, such as asking for more information or to open a webpage. Continue Reading
AdsWizz has teamed with Communicorp Media for a new digital audio advertising exchange in Ireland. The audioXi service launches with 20 million monthly impressions from more than 20 independent publishers. Continue Reading
In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading
Spotify is turning to data to strengthen its case to advertisers. The streaming audio company will use the Nielsen Brand Effect in multiple regions, and the platform can help brands analyze how their content connects with audiences. Continue Reading