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Anchor Sponsorhips launches as “the podcast advertising platform for everyone”

Free podcast production and hosting service Anchor is introducing a new monetization plan for U.S. podcasters. Anchor Sponsorships is an automated service which matches advertisers with podcasts, and invites podcasters to create host-read breaks and insert them in their new and past shows. It’s an interesting long-tail play for both podcasters and brands. Continue Reading

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Omny Studio teams with Rubicon Project for programmatic video pre-roll ads

Omny Studio, the audio publishing platform, has entered a programmatic advertising partnership with Rubicon Project. This deal will see Omny Studio offering pre-roll video advertisements for podcast listens on the web. Customers will be able to connect their shows to Rubicon Project’s video advertising marketplace, adding a new monetization option for podcasters under Omny’s umbrella. Continue Reading

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Acast debuts personalized podcast advertising, powered by A Million Ads

Acast announced that it is launching its first personalized podcast ads. The podcast platform’s latest feature is powered by A Million Ads, and the service will be available across Acast’s entire global network. According to the press release, elements including the voiceover, the sound effects, and the music of an ad can be customized to a particular listener’s specific situation. Continue Reading

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AdsWizz now integrates with Google Display and Video 360

Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading

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Targetspot to launch all-in-one Podcast Marketplace in December

Digital audio advertising platform Targetspot has announced its upcoming Podcast Marketplace, an all-in-one ad marketplace for connecting podcast producers with advertising revenue sources. This venture will start in December when the new platform will open to Targetspot’s existing premium publishers and partners. That launch effort will represent 100-million monthly podcast downloads. It will eventually open to all podcast producers. Continue Reading