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Instreamatic.ai shares success from Russian voice-driven ad campaign

Instreamatic.ai announced that it has launched an advertising campaign centered on voice response capabilities in Russia. The campaign, a joint effort with Alfa-Bank and OMD, served users a short audio tease at the launch of a radio stream that ended with a call to action for further information about the product, a debit card. Continue Reading

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Midroll Media: $10-million operating revenue in Q2; comments from earnings call

Scripps-owned podcast content and advertising company Midroll Media booked $9.97-million in operating revenue in the second quarter, according to the SEC-filed 10-Q for E.W. Scripps. The roughly $10-million revenue represents a substantial gain of 35% over last year’s Q2 revenue for Midroll. Company executive comments from the earnings call. Continue Reading

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AdsWizz delivers nearly 4% interaction rate with latest ShakeMe digital audio ad campaign

AdsWizz continues to share insights from brands using its new ShakeMe mobile technology for audio advertisements. The ad format, which lets listeners take a pre-determined action by shaking their smartphones, was the center of a campaign for Shell Car Wash that aired on German digital streaming radio service Rock Antenne. Continue Reading

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Zeno Media opens new strategic drive with Haitian radio app

Zeno Media, an aggregator of broadcast stations specializing in niche a diaspora communities, has launched a new strategic thrust with an agreement with about a dozen Haitian radio brands. Those stations are bundled into an app which provides streaming, Call-to-Listen (Zeno’s founding technology), on-demand content, subscription options, and intellectual property protections. Continue Reading

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Podcast listeners are open to and engage with ads, according to Acast’s latest report

Acast has released another round of data about podcast listeners and advertising. The Acast Audio Intelligence Report reviews spending habits for podcast listeners in the U.S. and UK. The two markets showed marked similarities in both demographic details and in reactions to podcast ads. Continue Reading