Podcast network Goalhanger goes with Spotify-Megaphone for host-read and DAI advertising

Spotify is reporting that its podtech subsidiary Megaphone has acquired a new client in the Goalhanger podcast network. Goalhanger published non-fiction shows with a focus on history. The network’s website displays eight titles. Goalhanger self-identifies as “the UK’s largest independent podcast company.” Continue Reading

Google podcast search evolves, and demotes Google Podcasts for listening

In 2019 Google introduced direct podcast playback within Google search results that year. We thought it was a terrific innovation that could significantly grow the “ever listened to a podcast” population in research surveys. In Q1 of this year Google disappointingly (in our opinion) removed that feature from Google Search. We test how Google represents podcasts in mobile and desktop. Click for screenshots. Continue Reading

Instreamatic enhances its Contextual Audio Ads product with celebrity voices

Calling it “groundbreaking technology,” AI audio advertising platform Instreamatic is promoting its Contextual Audio Ads product. Today’s PR promotes two key features. Using AI, a near-infinite number of customization can be made for accurate targeting. Also, AI-cloned celebrity voices are available. Click for details and Instreamatic’s video demonstration. Continue Reading

Acast targets audience segments with new advertising platform feature

Global podcast company Acast is announcing a new podcast audience targeting capability, enhancing the value of its self-serve ad platform. Called Audience Segments, the feature enables marketers to address audiences defined by characteristics such as Business Leaders, High Income Earners, Tech Enthusiasts, Travelers, Parents, and Pet Owners. Continue Reading