In its latest Local Ad Forecast, BIA Advisory Services expects spending to rise, and forecasts digital media revenue to drive a slim majority of that spending. Click for a revealing chart and quotes. Continue Reading
Advertising advisory service BIA has released its projection of 2024 media revenue. The total projected spend is $175.6 billion. Nearly half of that investment (48%) is projected to be digital media revenue. Click for details, an illustrative graph, and links. Continue Reading
Local ad marketplace spending in 2024 is projected at $176-billion, according to BIA Advisory’s just-released forecast. Turning to a different source, we see a much higher digital percentage for total-U.S. ad spending. Click for details and charts. Continue Reading
BIA Advisory Services has released a new forecast for local advertising revenue that reflects the negative impact of the coronavirus pandemic. The original outlook expected that U.S. local advertising would reach $161.3 billion this year, with digital sources pegged to be $66.9 billion. Continue Reading
BIA has released a new report about U.S. local advertising, with a forecast that political and over-the-top advertising with be critical for growth next year. The report projected that total local advertising revenue will increase from $152.5 billion in 2019 to $161.3 billion in 2020. Continue Reading
From BIA Advisory Services comes the Investing In Radio Market Report, which documents revenue growth as well as investment in station transactions. The top 10 radio stations in total revenue are also listed. Continue Reading