BIA Advisory Services has released a new forecast for local advertising revenue that reflects the negative impact of the coronavirus pandemic. The original outlook expected that U.S. local advertising would reach $161.3 billion this year, with digital sources pegged to be $66.9 billion. Continue Reading
BIA has released a new report about U.S. local advertising, with a forecast that political and over-the-top advertising with be critical for growth next year. The report projected that total local advertising revenue will increase from $152.5 billion in 2019 to $161.3 billion in 2020. Continue Reading
From BIA Advisory Services comes the Investing In Radio Market Report, which documents revenue growth as well as investment in station transactions. The top 10 radio stations in total revenue are also listed. Continue Reading