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Primephonic survey finds classical listeners are underserved by general streaming services

Classical music specialist Primephonic shared a study into satisfaction with streaming services in the U.S. According to their results, 52% of Americans do not use streaming platforms yet, and only 21% of Americans have paid subscriptions for streaming. The company opined that with most platforms focusing on young listeners and popular genres, growth in the streaming audience will come from older listeners seeking other genres. Continue Reading

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MIDiA H1 2019 report: Spotify takes a strong lead in global music subscription market

MIDiA Research has published data about the global streaming market shares of different services for the first half of 2019. The report found that there were 304.9 million streaming music subscribers around the world at the end of June 2019. That’s an increase of 34 million subscribers fro the end of December 2018 and 69 million from the close of June 2018. Continue Reading