In a reflection of what it calls its “flywheel business model,” the company formerly known as LiveXLive will change its corporate identity to LiveOne, mimicking its acquired subsidiary PodcastOne. A similarly modeled rebrand is being applied to all its business units. Click for deets. Continue Reading
PodcastOne, an acquired unit of LiveXLive Media, is grabbing attention this week with two developments: a new content partnership, and a new self-serve podcast hosting platform. Click through for details about upcoming shows, and how the hosting platform works. Continue Reading
Southern Cross Austereo (SCA), the large commercial radio group in Australia, is making a splashy launch of LiSTNR, a new listening app that brings together the network’s radio content, news, music streaming channels (non-interactive), and podcasts. Click through for details. Continue Reading
In a new study from Edison Research, supported by content and sales network PodcastOne, and digital ad ad rep firm Ad Results Media, podcast “Super Listeners” were queried about their feelings about, and responses to, podcast advertising. The results are mostly favorable, with year-over-year rises in key favorability answers compared to a year-ago survey. Click through for details. Continue Reading
PodcastOne is launching three new podcasts in an end-of-year burst. The founding member of Twisted Sister, Jay Jay French, will host The French Connection: The Music Business and Beyond. Jordyn Jones and Ron Jaworksi also claim the hosting position in new shows. Click through for details. Continue Reading
Today’s headline news that online music service LiveXLive will acquire pioneering podcast network PodcastOne shines new light on both companies and raises their profiles. It is the latest in a category consolidation that is mashing up podcast networks with related — but different — new parent companies. Continue Reading
PodcastOne has been acquired by LiveXLive. The podcast network includes shows from Adam Carolla, “Stone Cold” Steve Austin, Shaquille O’Neal, Kaitlyn Bristown, and more. The purchase is reportedly an all-stock deal valued at about $18 million. Continue Reading
Venerable podcast giant PodcastOne has joined Nielsen’s qualitative profiling service, Podcast Listener Buying Power. Nielsen’s service launched last August. It’s ultimate goal is to connect podcast advertisers with certain listener types as profiled by Nielsen’s Scarborough category database. Continue Reading
PodcastOne is bringing its entire roster of more than 300 podcasts to Spotify. The deal will add some notable titles to Spotify’s growing library, such as The Adam Carolla Show. Continue Reading
Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading
PodcastOne announced that it is adding a hosting option to its available services for podcasters. The company will offer hosting through its new Launchpad Digital Media, or LaunchpadDM, brand. Continue Reading
PodcastOne has added four new shows to its lineup this spring. The podcasts include a range of topics and notable celebrity or expert hosts. Continue Reading