In a new study from Edison Research, supported by content and sales network PodcastOne, and digital ad ad rep firm Ad Results Media, podcast “Super Listeners” were queried about their feelings about, and responses to, podcast advertising. The results are mostly favorable, with year-over-year rises in key favorability answers compared to a year-ago survey. Click through for details. Continue Reading
PodcastOne is launching three new podcasts in an end-of-year burst. The founding member of Twisted Sister, Jay Jay French, will host The French Connection: The Music Business and Beyond. Jordyn Jones and Ron Jaworksi also claim the hosting position in new shows. Click through for details. Continue Reading
Today’s headline news that online music service LiveXLive will acquire pioneering podcast network PodcastOne shines new light on both companies and raises their profiles. It is the latest in a category consolidation that is mashing up podcast networks with related — but different — new parent companies. Continue Reading
PodcastOne has been acquired by LiveXLive. The podcast network includes shows from Adam Carolla, “Stone Cold” Steve Austin, Shaquille O’Neal, Kaitlyn Bristown, and more. The purchase is reportedly an all-stock deal valued at about $18 million. Continue Reading
Venerable podcast giant PodcastOne has joined Nielsen’s qualitative profiling service, Podcast Listener Buying Power. Nielsen’s service launched last August. It’s ultimate goal is to connect podcast advertisers with certain listener types as profiled by Nielsen’s Scarborough category database. Continue Reading
PodcastOne is bringing its entire roster of more than 300 podcasts to Spotify. The deal will add some notable titles to Spotify’s growing library, such as The Adam Carolla Show. Continue Reading
Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading
PodcastOne announced that it is adding a hosting option to its available services for podcasters. The company will offer hosting through its new Launchpad Digital Media, or LaunchpadDM, brand. Continue Reading
PodcastOne has added four new shows to its lineup this spring. The podcasts include a range of topics and notable celebrity or expert hosts. Continue Reading
The Australia-specific version of The Infinite Dial, the industry’s benchmark consumer survey of listening, is set for release in a webinar Wednesday evening, May 8. A conference in Australia got a first look. A few key statistics shared here. Also the webinar registration link. Continue Reading
Sue McNamara has joined PodcastOne as EVP Sales Eastern Division, the company announced today. She comes from Interep, CBS Corp., and US Total Traffic Network, and has been honored multiple times on Radio Ink’s Most Influential Women in Radio list and The American Registry’s list of the Top 1% of America’s Most Honored Professionals. Continue Reading
Peter I. Morris, a media executive in digital, film, and television, has been named CEO of L.A.-based PodcastOne, filling a top role which had been empty for several months. In a pre-announcement conversation at the company’s Beverly Hills office, Founder and Chairman Norm Pattiz extolled Morris’ appointment to RAIN News. Continue Reading