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Australian SCA launches LiSTNR news/music/podcast app, replacing PodcastOne branding

Southern Cross Austereo (SCA), the large commercial radio group in Australia, is making a splashy launch of LiSTNR, a new listening app that brings together the network’s radio content, news, music streaming channels (non-interactive), and podcasts. Click through for details. Continue Reading

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As podcasts run more ads, listener attidues remain mostly favorable (Edison Research)

In a new study from Edison Research, supported by content and sales network PodcastOne, and digital ad ad rep firm Ad Results Media, podcast “Super Listeners” were queried about their feelings about, and responses to, podcast advertising. The results are mostly favorable, with year-over-year rises in key favorability answers compared to a year-ago survey. Click through for details. Continue Reading

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Edison, PodcastOne find heavy podcast listeners respond well to ads (but there’s a caveat)

Edison Research and PodcastOne joined forces for a new report examining the heaviest podcast consumers, including their responses to advertising. Topline results from the survey of these “super listeners” were shared at the IAB Podcast Upfront, with full results to come in a webinar next week. Continue Reading