In a lovely turnaround, it turns out that the venerable True Crime podcast category helps solve the crimes it documents. We learn this in a new study from Edison Research and podcast network audiochuck. Audiochuck publishes one of genre’s most recognized titles, Crime Junkie. In an unusual angle in podcast research, the company evangelizes the podcast’s social values, not its benefit to advertisers. Continue Reading
Nielsen has released information about U.S. audio listening habits in Q2 of this year. The research is informed by the ongoing Share of Ear project at Edison Research, and directed to radio media buyers. Click for data and the key takeaway. Continue Reading
Edison Research has released its Top 50 Podcasts in the U.S. for Q2 2024. The top podcast will not be a surprise. Edison rankers stand apart from ranking lists that count server-side mechanical events such as downloads and streams. Edison’s work conveys reach, using live surveying (in English and Spanish for this report). Continue Reading
— New Stacks (JSoundstack)
— A New Realm (Realm)
— Record Duo (Nielsen and Edison Research) Continue Reading
Edison’s Share of Ear audio listening survey measures time spent listening to different types of audio, among 13-22 year-olds. The classic donut chart is universally recognized as the study’s presentation format. The Share of Ear project is celebrating its 10-year anniversary with the release of a special chart. Click for the data. Continue Reading
— Expansion (Jacobs Media)
— How Do They Keep Up? (Edison Research) Continue Reading
— Shady Collaboration (Acast)
— Stepping Up (The Podglomerate
— Back To Roots (John Goforth)
— Sight Is Unnecessary (John Fix / Westwood One Blog)
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
Edison Research has released its latest Top 50 Podcasts in the US, representing survey results for Q1 listening. The survey method is important in the ranker business; unlike many others, Edison’s survey method opens the door to any podcast in the world. Continue Reading
The 2024 edition of Edison Research’s The Infinite Dial was unveiled today at Podcast Movement Evolutions, presented by Edison Vice President Megan Lazovick. Infinite Dial is the preeminent documentation of American listening to all types of audio. Begun in 1998, it… Continue Reading
In The Infinite Dial 2024 released today by Edison Research, we see that monthly online audio listening increased its monthly reach among age-13+ Americans to 76% — an estimated 218-million people. That is the headline metric in the Online Audio section of the influential annual report. Click for much more. Continue Reading