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Edison Research teases 2019 Infinite Dial with milestone YouTube metric

Ahead of the Infinite Dial 2019 presentation next week, Edison Research and Triton Digital have released a preview of this year’s research report. The slide is about trends in using YouTube for music. The video platform has been a notable presence in Infinite Dial studies in past years, and 2019 promises to have more positive numbers for the site. Continue Reading

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ESPN Audio asserts sports dominance in Share of Ear stats

ESPN is reinforcing its reputation as a leading audio sports brand by releasing results from the subscription-only Share of Ear survey by Edison Research. The media company’s talk shows, live events, local broadcast radio, and podcasts are responsible for almost half (46%) of all sports radio listenership in the United States in 2018. Continue Reading

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What category has seen the biggest decline in Edison’s Share of Ear surveys?

The Share of Ear survey from Edison Research has been charting trends in U.S. audio consumption since 2014. In that time, several new trends have emerged, such as a heavy shift toward subscription streaming and a surge of interest around podcasting. However, a new blog post from the company noted that with all of those gains, one particular listening category has been in decline. Continue Reading

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Infinite Dial 2019 results will be revealed on March 6

Triton Digital and Edison Research have set a date for the release of the latest data from their Infinite Dial research report. The survey will be broadcast live and online on Wednesday, March 6 at 2pm Eastern. The Infinite Dial regularly assesses habits and trends for audio in the United States, including topics such as podcasting, smart speakers, and AM/FM radio. Continue Reading

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Smart Audio Report: Smart speakers post 78% growth year-over-year

Edison Research and NPR have released the latest edition of The Smart Audio Report, with December 2018 survey results about smart speakers. The past year saw the addition of 14 million new smart speaker owners for a total of about 53 million people. That equates to roughly 21% of adults in the United States. The product segment is still firmly in the early majority phase of adoption. Continue Reading

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Edison Research survey finds potential podcast listeners don’t know where to start

If you weren’t able to attend Podcast Movement in Philadelphia, you can still catch up on a few of the top takeaways from the keynote by Edison Research SVP Tom Webster. The talk, titled The Next Frontier in Podcasting: 100 Million Listeners, explored the gap between the high rates of people who are familiar with the term podcasting and the lower rates of people who have actually listened to a show. Continue Reading

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Smart Audio Report teasers and webinar info

The Spring 2018 edition of The Smart Audio Report, produced by NPR and Edison Research, will be released tomorrow (Wednesday July 18) in a 1pm webinar. It is a key research report about the adoption and use of smart speakers, arguably the most important new distribution platform since smartphones. In a teaser release, NPR and Edison have revealed a few key findings. Continue Reading

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Infinite Dial Australia 2018: Online audio and podcasting on the rise

Edison Research and Triton Digital have released the 2018 edition of the Infinite Dial Australia study, It is the second investigation from the pair detailing the latest trends and habits for listeners down under. The results are pulled from a national telephone survey of more than 1,000 Australians aged 12 and up during the first quarter of 2018. Continue Reading

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Podcast Consumer 2018: Share of ear doubles, smartphone dominance, and smart speaker success

Podcasting has come a long way in attracting a dedicated, passionate audience with several unique traits, but there is still progress to be made in reaching the mainstream American listener. That’s the narrative laid out today in the Podcast Consumer 2018 report from Edison Research and Triton Digital. Ever the congenial host, Edison VP Tom Webster presided over the presentation. Continue Reading

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Infinite Dial 2018: Smart speaker ownership nearly tripled in the past year

The Infinite Dial kicked off with a look at ownership trends in technology and media. Most telling, the research from Edison and Triton focused on the growth in smart speakers. Awareness of the device segment was 71% for Amazon Alexa, up from 57% last year, while Google Home awareness rose from 45% in 2017 to 56% in 2018. Considering the recent ad blitzes for the segment, John Rosso joked that those who haven’t heard of them are “probably living in caves and staring at their tablets.” Continue Reading