Threshold crossed: Over 50% of American teen/adult listening was on digital devices

“It was almost inevitable,” says Ediron Research Director of Research Laura Ivey. “We will have to wait to see if the numbers revert more closely to what they were before the disruptions.” Ivey is talking about the shares of listening on digital devices and traditional linear devices. In Q2, according to the ongoing Share of Ear study conducted by Edison, digital devices claimed 53% of listening among Americans 13 years old and up. Click through for details and definitions. Continue Reading


Time shift: Americans start listening later during WFH (Edison Research)

Edison Research put out a fact blast from its subscription Share of Ear study, an ongoing quarterly examination of what Americans listen to. From the Q2 study of mid-May surveys, the company found that Americans (13+) have shifted their morning audio routines. Before COVID-19, 50% of the population started listening to any kind of audio by 7:15am. Since COVID-19, that audio start time for 50% of the population is 8:30. What does this imply for the future? Continue Reading


U.S. Latinos a key component of podcast listening: First-ever study from Edison Research

In its first Latino Podcast Listener Report, Edison Research revealed a raft of statistics about a key American listening segment. Twenty-five percent of U.S. Latinos are monthly podcast listeners. Perhaps more important, 20% are weekly listeners, nearly matching the percentage of the total U.S. (13+) population. Continue Reading


Radio reaches 10% stream listening during COVID

Edison Research sent out a note from its Share of Ear subscription study, to mark a milestone for broadcast radio. In a May update, Edison found that 105 of radio listening in the U.S. was streamed, against 90% from an over-the-air receiver. The finding implies shifted listening from in-car (where radios are ubiquitous) to in-home (where radio receivers are disappearing). Continue Reading


Podcasts & Speakers reach all-time high share of ear (Edison)

Edison Research sent an advisory release comprising a piece of that company’s subscription Share of Ear project, an ongoing study of what Americans choose to listen to, and in what measure. In-home listening during COVID-19 is sharply up, predictably. Also, podcasting and smart-speaker listening gained by double-digit share in listening. Continue Reading


Edison Research releases Q1 Podcast Ranker. Guess which is #1.

Edison Research released its Top Ten U.S. ZPodcast Ranker for the first quarter of 2020. This ranker measures podcasts in America by reach, not downloads, among weekly podcast consumers. In this precise measurement, the quarterly report is unique. If you’re not in the mood to guess the #1 podcast, click through. Click through anyway to see the infographic list. Continue Reading


Edison /Triton Infinite Dial Canada to be presented this week

Mark the calendar and book your seat — Edison Research and Triton Digital will present their Infinite Dial Canada on Thursday of this week (June 4) at 1pm ET. Slides and a recording will be available after the show, but it’s more fun to watch live, and there will probably be an opportunity to ask questions. Click through for registration link. Continue Reading


Weekly podcast listeners skew away from AM/FM during coronavirus, and Joe Rogan rules (Edison)

The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading