Edison Research (a subsidiary of SSRS) has released its annual study of podcast listener behavior and trends, titled The Podcast Consumer 2026. Energetically presented online by Edison VP Megan Lazovick, the 51-page research deck documents several components of podcastings’ profile in he media industry. Click for our coverage and link to released study deck. Continue Reading
— Meanings (Arielle Nissenblatt)
— Spotify unsurprisingly #1 (Edison Research)
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Online audio, podcasting, and AI are the stars in this year’s The Infinite Dial presentation from Edison Research. Click to read our coverage and download link for the presentation deck. Continue Reading
If the headline seems startling, it’s for good reason. Over a ten-year span podcast listening has gradually overtaken spoken-word AM/FM radio in time spent. This milestone metrics comes from Edison Research and its continuing Share of Ear project. Click for more and the 10-year chart. Continue Reading
In its latest Weekly Insight (HERE) Edison Research reports that Spotify’ U.S. reach encompasses 25% of Americans. That attainment is a 317% rise over 10 years, as illustrated below. The metrics represent 13+ Americans, reporting that they listen to Spotify… Continue Reading
Back to (New) Normal – Edison Research
Car/AM Predictions (AI) – NAB Continue Reading
In an impressively steady 10-year shift, two-thirds of time spent with streaming music platforms has shifted from free sources to paid streaming. This is from Edison Research in its Weekly Insights email bulletin. Continue Reading
In the thin upper atmosphere of podcast rankings, change over time is small and rare. Edison Research has released its Top 50 Podcasts in the U.S. based on reach for Q3 2025 among weekly podcast consumers ages 13+. Continue Reading
Edison Research has been acquired by market research company SSRS. The company assures that the transition will be smooth sailing for Edison clients. Click for details. Continue Reading
In the just released Edison Research Top 50 Podcasts in the U.S. for Q2, we see long-familiar titles leading this elite pack. Continue Reading
Edison Research enjoys unique status for its Podcast Metrics rankers of U.S. and UK podcasts. Since those rankers are derived from surveys, not from server-side download counts, no podcast in the world suffers a platform disadvantage. Now, Edison announces a Top Podcast badge, a bragging emblem for podcasts which rank in any of the three rankers published by Edison: Top 10, Top 25, and Top 50.
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“Heh. Toilet paper. Who cares?” – Ikea
Response to Demand – Acast
Insights and Highlights – Edison Research