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Are podcasts too long? That’s what Latino unadopters think (Edison Research)

In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading

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Joe Rogan tops Edison list (again); survey method broadens ranker reach

Edison releases the U.S. Top 50 Podcasts for the full year span of Q3-2020 through Q2-2021. It is characterized by the same level of stability shown in all rankers — eight of the top 10 shows are identical to the full-year 2020 list from Edison. But as a consumer research project, Edison’s ranker has much more reach than server-side client measurement such as Podtrac’s monthly rankers. “The Joe Rogan Experience” lands in the #1 spot … again. Continue Reading

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Edison Research plans second annual Latino Podcast Listener Report in dual-language webinars

A majority of Latinos in the U.S. have  listened to a podcast. That teaser is leaked by Edison Research to promote an upcoming webinar release of the second annual Latino Podcast Listener Report. Dual-language presentations are scheduled at different times on Tuesday, July 13. Click through for details and registration links. The webinars are free. Continue Reading

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29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)

According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading