RAIN Notes: November 20
— Following TheMoney (Sort Of) (Milly Botes)
— Benchmark Survey; New Questions (Jacobs Media)
— Shade (Ari Herstand) Continue Reading
Edison Research
RAIN Notes: November 19
— A New Deal (Acast)
–The Tops (Edison Research)
— Keys, Shifts, and Trends (MIDiA Research) Continue Reading
True Crime podcasts help crack true crimes (Edison / audiochuck)
In a lovely turnaround, it turns out that the venerable True Crime podcast category helps solve the crimes it documents. We learn this in a new study from Edison Research and podcast network audiochuck. Audiochuck publishes one of genre’s most recognized titles, Crime Junkie. In an unusual angle in podcast research, the company evangelizes the podcast’s social values, not its benefit to advertisers. Continue Reading
Radio rules in ad-supported U.S. listening (Nielsen & Edison Research)
Nielsen has released information about U.S. audio listening habits in Q2 of this year. The research is informed by the ongoing Share of Ear project at Edison Research, and directed to radio media buyers. Click for data and the key takeaway. Continue Reading
Edison releases Top 50 Podcasts, distinguished by survey method
Edison Research has released its Top 50 Podcasts in the U.S. for Q2 2024. The top podcast will not be a surprise. Edison rankers stand apart from ranking lists that count server-side mechanical events such as downloads and streams. Edison’s work conveys reach, using live surveying (in English and Spanish for this report). Continue Reading
RAIN Notes: August 9
— New Stacks (JSoundstack)
— A New Realm (Realm)
— Record Duo (Nielsen and Edison Research) Continue Reading
Streaming wins for 13-22 year-olds in Edison 10-year anniversary “Share of Audio Listening Time by Platform”
Edison’s Share of Ear audio listening survey measures time spent listening to different types of audio, among 13-22 year-olds. The classic donut chart is universally recognized as the study’s presentation format. The Share of Ear project is celebrating its 10-year anniversary with the release of a special chart. Click for the data. Continue Reading
RAIN Notes: August 7
— Expansion (Jacobs Media)
— How Do They Keep Up? (Edison Research) Continue Reading
RAIN Notes: Tuesday, July 30
— Shady Collaboration (Acast)
— Stepping Up (The Podglomerate
— Back To Roots (John Goforth)
— Sight Is Unnecessary (John Fix / Westwood One Blog)
RAIN Notes: Monday, July 15
— AI Transformations (The Alliance of Independent Agencies)
— New Beginning (Jacobs Media)
— New And Undisclosed (Dave Jackson)
RAIN Notes: Friday, July 12
— Celeb-studded pod (iHeartPodcasts)
— New Beginning (Dave Zohrob)
— Roll or Stroll (Edison Research)
Edison Research releases Top 50 Podcasts; “Exciting newcomers”
Edison Research has released its latest Top 50 Podcasts in the US, representing survey results for Q1 listening. The survey method is important in the ranker business; unlike many others, Edison’s survey method opens the door to any podcast in the world. Continue Reading