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Edison /Triton Infinite Dial Canada to be presented this week

Mark the calendar and book your seat — Edison Research and Triton Digital will present their Infinite Dial Canada on Thursday of this week (June 4) at 1pm ET. Slides and a recording will be available after the show, but it’s more fun to watch live, and there will probably be an opportunity to ask questions. Click through for registration link. Continue Reading

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Weekly podcast listeners skew away from AM/FM during coronavirus, and Joe Rogan rules (Edison)

The most actively engaged podcast listeners — people who listen at least weekly — are, as a group, falling away from AM/FM listening to an extent, and also streaming internet radio. This is one result of an Edison Research survey, as described by SVP Tom Webster in a webinar. Edison also displayed a top-1o list of podcasts with the greatest reach. Guess which is #1 — by a big margin. Continue Reading

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60-million people own smart speakers; usage grows (NPR/Edison Research Smart Audio Report)

Tom Webster (SVP, Edison Research) and Joel Sucherman (VP, New Platform Partnerships, NPR) held forth in a Zoom webinar to present the Smart Audio Report 2020, a collaboration of the two companies. The report consisted of a wealth of metrics, including specialty survey questions relevant to Covid-19, and “qualitative research” — videos of users talking about how they use smart assistants. Click for details. Continue Reading

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Top 5 podcast networks deliver 50% reach of weekly listeners (Edison)

Ever needed confirmation that success breeds success? Edison Research has released an important result from its Podcast Consumer Tracker, a subscription research product that illuminates what the company calls “a universal measure of reach.” The bullet point? Any podcast advertising campaign which buys the top five podcast networks will reach 50% of weekly podcast consumers. Continue Reading

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Infinite Dial 2020: For the first time, more than 100 million Americans are monthly podcast listeners

We’ve seen lots of research exploring the burst of interest in podcasts. The Infinite Dial 2020 results shows just how much the audio format is growing in popularity in the U.S. The monthly podcast consumer group grew 16% from the previous year, and 2020 marks the first time that audience surpassed 100 million Americans. Continue Reading

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Along with baseball, basketball, and nearly everything else, “Infinite Dial” live is off — webinar still on

In a day when baseball, basketball, hockey, Disney, schools and many other cultural institutions were suspended, yesterday also brought an announcement closer to RAIN home: Edison Research and Triton Digital have canceled the first live-audience presentation of The Infinite Dial, the annual public snapshot of American listening. The webinar is a go; click through for the registration link. Continue Reading

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Edison Research releases its first quarterly Top Ten Podcast ranker

Edison Research has  broken out a Top Ten Podcast ranker, which measures podcast popularity among weekly podcast listeners. The ranker will be released quarterly, and will represent a rolling four-quarter average. This method smooths out irregularities such as quick-rise, quick-fall podcast flashes in the pan. Continue Reading

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NPR/Edison Smart Audio Report finds 157 million smart speakers are in U.S. households

The winter 2019 edition of the Smart Audio Report from NPR and Edison Research has been released on the CES stage, with the latest insights on how listeners are using voice tech and smart speakers. In the new report, 24% of U.S. adults own a smart speaker for an audience of about 60 million people. Continue Reading