In Magellan AI’s reckoning of the top podcast advertisers (by spend) in August, we see a lot of repetition from the previous two months. Seven of the top 15 in the previous month of July landed on the July list again. Click for RAIN’s tracking. Continue Reading
CORRECTED: In a demonstration of stability (or staleness?) Triton Digital’s Podcast Ranker for August shows 97 of the same 100 podcasts as the July ranker.In our thinking two principles are at work: First, that people listen to what they already know, and second, that podcast discovery remains a commanding challenge for creators and producers. Click for deets. Continue Reading
Earlier this week we reported the mid-year update from the Recording Industry Association of America (RIAA), which tabulates revenue for the U.S. recorded music industry. That report broke new ground with the highest dollar amount in the span of the RIAA’s public reporting period (1973-2023). But a different reality emerges when we consider relative dollar value. Click for an illustrated comparison. Continue Reading
— Triangulating (The New Media Show)
— Enduring Partnership (Blubrry)
— New Phase (Michael Fischer)
Veritonic announces that high-profile client NPR has renewed its relationship with the company, and expanded its use of Veritonic’s solutions. Specifically, NPR is now assessing brand advertising effectiveness across its podcasting and broadcast empires. For Veritonic, the continued engagement highlights its Brand Lift solution, which measures the recall and sentiment listeners have for audio ads. Continue Reading
— Triangulating (The New Media Show)
— Enduring Partnership (Blubrry)
— New Phase (Michael Fischer)
by Steve Goldstein
In his latest guest column, Steve Goldstein takes a big view of podcasting from start to present, and he sees three evolutionary periods. Baked-in host endorsements, dynamic insertion, content experimentation, new platforms … it’s an ultra-concise history. Continue Reading
Triton Digital puts a focus on listening habits and top genres in its just-released Podcast Trends in Canada report for 2023. Click for highlights and infographics. Continue Reading
The recorded music industry reached an all-time high in total revenue for the first half of 2023 — $8.3-billion across all reported categories. Streaming accounted for $7.0-billion, 84% of the total. On average, there were 96-million music subscriptions in H1 2023. All this and more from the Recording Industry Association of America (RIAA) in its annual mid-year report. Continue Reading
Creating original music for podcasting is a heavy lift creatively and economically. Acast steps into the breach in partnership with Slip.Stream, an online database of royalty-free music. Acast research says that most listeners prefer to listen to podcasts that use music to set the tone and mood of an episode. Click for details, how it works for podcasters. Continue Reading
Project Gutenberg, whose mission is to make copyright-free books available online, has partnered with Microsoft and MIT in an AI project to narrate thousands of open-access audiobooks with synthetic voices. Continue Reading