This morning advertisement measurement company Podscribe launched a framework for measuring conversion of YouTube advertising. A process called probabilistic modeling comes into play. Click for details. Continue Reading
Global audio tech and services company Triton Digital has partnered with broadcast software provider RCS for programmatic advertising on over-the-air radio. This linkage enables broadcasters to make their over-the-air ad inventory available through the same workflows advertisers already use to buy streaming audio and podcast inventory. Continue Reading
For this edition of Magellan’s quarterly report nearly 95,000 podcasts in four languages were analyzed. This file examination can detect number of ads, an estimate of downloads, cost of advertising per thousand plays (CPM), type of ad (e.g. host-read or produced), and whether ads are delivered programmatically or purchased directly. We hand over some key metrics, and link to the source. Continue Reading
In a large-scale project to glean how consumers regard podcast advertisers, audio-first market research firm Signal Hill Insights gathered results from 2024-25 survey results of nearly 39,000 consumers who were exposed to pre-roll, midroll, or post-roll ads. The goal was to create a set of benchmarks illustrating the effectiveness of podcast advertising. The survey was based on a response scale that ranged from familiarity with the brand, to purchasing intent. Click for details and graphics. Continue Reading
Much of the conversation around AI in audio centers on its helpfulness in various publishing scenarios that include streaming, radio, and podcasting — the three content tentpoles covered in RAIN News. New studies flip that, focusing on how radio and podcast advertising can help AI brands gain marketing advantage. Here, we review research from ad agency Oxford Road. Continue Reading
Driving Return (Paul Riismandel)
Her America (Dolly Parton)
More than fair (MC Lyte) Continue Reading
We are not surprised that Steve chose the (unconfirmed but generally believed) upending report that Spotify is developing an ad-skipping button for podcasts. As always, this column’s argument is cogent: It’s a battle between listening experience and publisher monetization. Read straight through to Steve’s punch-in-the-gut final line. Continue Reading
Bygone (Columbia House Record Club)
Ditching the human (Time Magazine)
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iHeartMedia is announcing that one of its celebrity properties, The Martha Stewart Podcast, will expand its publication footprint to Netflix starting this week. The movement is part of what the principals call a “growing exclusive video podcast partnership.” Continue Reading
Christian/conservative multimedia company Salem Media has completed its acquisition by WaterStone (also known as The Christian Community Foundation). Continue Reading
Music streaming giant Spotify has added a new chapter to its novelistic finances with a stock share repurchase program, just authorized by the company Board. Investors appear to approve. Continue Reading
As the identification of AI-made audio content continues to be a mandate in some settings, we learn that Apple Music is starting to require “Made With AI” labels on AI-created music uploads. Continue Reading