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Magellan AI to podcast advertisers: Book your placements now (research study)

Podcast advertising intelligence company Magellan AI released some research on how buyers place their holiday marketing in podcasts. Looking at last year’s holiday advertising, and examining podcast holiday content, the company comes up with recommendations for this year. Chief among them to buyers: Get your podcast advertising in place now. Click through for details, charts, and a download link. Continue Reading

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AdLarge/cabana joins Triton Digital U.S. Podcast Report with #6/7 spots

Triton Digital released the latest edition of its U.S. Podcast Report, an ongoing ranker which covers a rolling view of 4-week reporting periods. This one is for August 3 through August 30. Stability reigns in this report, as we noted previously. But, one startling newcomer is AdLarge/cabana, which landed at #7 in the Average Weekly Downloads list, and #6 in the Average Weekly Users list. Click through for more details. Continue Reading

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Audio/podcasting entrepreneur Jake Shapiro leaves RadioPublic for Apple

As announced on his LinkedIn feed, RadioPublic and Podfund Founder/CEO, and RAIN Summit keynote speaker Jake Shapiro has joined Apple as Head of Creator Partnerships, Apple Podcasts. Shapiro notes that his former companies will continue with new leadership, as of now undisclosed. Shapiro’s appointment seems to indicate Apple’s growing interest in becoming an original content network. Continue Reading

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Stream listening dipped in July (Triton Digital Webcast Metrics)

U.S. stream listening slipped about 3% month-over-month in July, according to the Triton Digital Webcast Metrics Top 20 Ranker. The two leaders, Pandora and iHeartRadio, each slipped a bit from the month before. Click through for other details and RAIN’s unique long-term Webcast Metrics tracker. Continue Reading

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Streaming now 85% of U.S. recorded music revenue: RIAA

Streaming has grown from 80% to 85% of all recorded music revenue in the U.S., according to the RIAA (Recording Industry Association of America) in its mid-year 2020 report. In dollars, the 85% of revenue for the six month period totals $4.8-billion. Other revenue categories have been withering on the vine for years, and now are nearing flatline. Physical sales were just 7% or revenue, and digital downloads were 6%. Click through for other details and a link to the downloadable report. Continue Reading