Research studies abound, measuring who listens to podcasts and how they listen. Much of that output is organized and presented by eminent audio researcher and Sounds Profitable partner Tom Webster. Such it is with the recently released presentation The Last Quarter: Understanding America’s Podcast Holdouts. The information in this package derives from a 2025 survey (“The Podcast Landscape 2025”) of over five thousand respondents. Continue Reading →

New phases and hidden risks — two podcast thinkers lay out divergent visions of podcasting.
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Apple developed the HTTP Live Streaming video protocol in February, and released it publicly via the March 24 update of the company’s iOS operating system (v. 26.4). The program allows podcast creators to create high-quality video podcast episodes directly within… Continue Reading →

iHeartMedia is trumpeting a partnership with TikTok which introduced a new album release protocol combining the strengths of each platform. The initiative aspires to create “a new blueprint for artist launches moving forward.” The alliance brings fans into the album… Continue Reading →

Podcast data and analytics company Magellan AI has released February rankings of podcast advertisers. This monthly drumbeat informs us of two distinctions:  Top spenders (dollar count) Top Movers & shakers (spending increase from previous month) In the Top Spenders list… Continue Reading →