From Edison Research, we receive an update on its continued measurement of podcast listening on television. Very interesting trend. The survey is part of the quarterly Edison Podcast Metrics project, measuring the habits and preferences of 13+ podcast consumers. Continue Reading
The Radio Advertising Bureau (RAB), official trade association of the U.S. broadcast radio industry, has released a metrics study documenting the growth and standing of digital advertising revenue.
The depth of work in this project results in a 71-page presentation deck, freely available. The report is sponsored by business software and services company Marketron, for the 14th consecutive year. Click for details and a download link.
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Spotify is testing a podcast ad-skipping tool. If implemented, such a tool would be offered to premium (paying) users. The assertion is fairly tectonic among podcast content owners and the podcast industry as a whole. Continue Reading
In this monthly feature, we look back one decade and revisit selected headlines. Today: highlights from August 2016. Continue Reading
Spotify released its Q2 earnings report, with generally upward-moving numbers and new records set. Those numbers didn’t hit investor expectations, though, creating tumult in the company’s stock movement. Continue Reading
Catalytic (UK publication: Campaign)
Libsyn lands Lemon
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We learn from ExchangeWire, which produces global analyses of media, that UK digital publishing revenue dropped nearly five percent in Q1, year over year. Not great news on the whole, and then we find that digital audio fell a stomach-dropping 47% in the same measurement. Click for the details. Continue Reading
In this epochal piece, more a manifesto than an article, guest columnist Steve Goldstein lays out a detailed and convincing interpretation of podcasting moving through a middle-ground era, toward solid adaptation of new usage metrics and advertiser clarity. In one way, this article is a response to the recently released AMP Accords and a deeper questioning of its measurement solutions. With comparisons to YouTube, Steve promotes impression-based presentation of podcasts to advertisers — all the more important as podcasts extend deeper into video. Also — the one-year transition proposed by the AMP Accords is too long, Steve asserts. Among the many must-reads in Steve’s column series, this one is preeminent. Essential insights.
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A new data release from audio market research firm Signal Hill Insights reveals the continued strength of audio’s mass market presence, while also tracking legacy media use. It’s called Audio on the Move. Continue Reading
Over half the uploads to major streaming platforms contain AI content. It’s a rough metric, but enough to motivate our question: How do the biggest music streamers handle incoming AI content? Click to see policy summaries for the leading stream platforms. Continue Reading
Still the biggest lesson (Laura Mayer)
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The Washington Post has closed a partnership deal with podcasting giant Acast, in an arrangement which covers launching, distributing and monetizing new shows produced by the news organization. The deal is exclusive for Acast. Click for more info. Continue Reading