0

Steve Pratt — Awesome Over Time: Would Your Content Strategy Pass the Marshmallow Test?

In this guest column, Steve Pratt of The Creativity Business discusses the power of patience. “If your goal is to earn attention, build trust, and develop relationships, the strategy is obvious. You must pass the Content Marshmallow Test and delay gratification.” Click for this illustrated column. Continue Reading

0

Edison Research bookends the demographic range with new studies of Gen-Z and Boomers

Edison Research, the preeminent consumer survey organization for measuring audio consumption, is announcing two upcoming podcast studies that explore young (Gen Z) and senior (Boomer) listeners. Edison calls them “two major podcast thought leadership studies,” and says they will be released in Q1. Continue Reading