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Spotify and Video star in Coleman/Amplifi research & webinar (part 1)

A new research report from Coleman Insights and Amplifi Media is titled From Explosion To Evolution: The State Of Video Podcasting. Findings were released and presented in a webinar hosted by Jay Nachlis (VP / Consultant, Coleman Insights) and Steve Goldstein (Founder / CEO, Amplifi Media). The 25-minute discussion was illustrated by 40 presentation slides. This is Part 1 of RAIN’s coverage.
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Steve Goldstein: Podcasts: It’s Not One Thing Or The Other

A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading