AdsWizz partners with Tapad for smoother digital identity across devices

Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading


Westwood One spring podcast report covers recent converts’ preferences and Apple’s waning lead

Westwood One has teamed with Audience Insights and MARU/Matchbox for an investigation into monthly podcast listeners in the U.S. Their survey included breakdowns based on how long the participants have been podcast listeners, with those who have been regular listeners for less than six months reporting some very distinct behaviors compared to the long-time fans. Continue Reading


CTA mid-year report pegs 2019 on-demand music revenue at $8 billion

The Consumer Technology Assocation released its latest projections, anticipating that 2019 will see $401 billion in retail revenue for consumer technologies in the United States. The report suggested that growth in streaming services, AI-enabled devices, and in-vehicle technology would be key in driving that 2.2% on-year increase. Continue Reading


Megaphone finds contemporary podcasts are getting shorter

The latest blog post from Megaphone is a series of visualizations about how average podcast length has changed over time. The company reviewed data from the 549 podcasts on the Apple Podcasts Top 200 list between March 6th-May 11th. The results showed a large number of podcast episodes running just shy of an hour, which Megaphone deemed a nod to classic radio formatting. Continue Reading