In an example of a current audience-based ad buying, Libsyn has informed us of a new exclusive hosting and ad partnership deal with a selection of five audio/video podcasts, promising reality. Continue Reading
Rumor buzz is rattling through the industry this week from reports that SiriusXM and iHeartMedia are discussing a merger. If the two powerhouses did combine, it would unify the largest terrestrial radio network in the U.S. with the largest satellite provider. Click for info and quot Continue Reading
Gayle Troberman, CMO at iHeartMedia, has launched Bubbler Media, which she characterizes as a “conversation company.” It promises to leverage podcasts, live experiences, and research to engage marketers and brands. Continue Reading
Audience measurement leader Nielsen has proclaimed a new collaboration with Triton Digital to inject audience behavior metrics into Nielsen’s advertiser planning tool. Triton brings the measurement, and Nielsen reps Triton to its vast notebook of advertisers and agencies. Continue Reading
Citizen Skull Productions (founded in 2010) has scored a multi-year developmental deal with audio behemoth iHeartMedia. In the arrangement iHeart gets first look at all projects developed by Citizen Skull. It’s an ongoing, multi-project agreement. The first joint production is announced. Continue Reading
Omni-channel ad measurement platform Podscribe has released the latest edition of its Performance Benchmark Report, revealing Q1 data which aims to provide the latest data, insights, and performance in the audio advertising industry. It’s big. We get you started. Continue Reading
The IAB Tech Lab is presenting its Summit 2026 on Thursday, May 28 in New York City. Titled Welcome to the Agentic Web, the learning focus is how AI agents and conversational interfaces are reshaping the digital advertising landscape. Tim… Continue Reading
In a significant development, YouTube — the world’s most popular podcast platform — has selected SiriusXM Media as exclusive representative for its audio inventory in the U.S. The announcement must be categorized as landmark. Investors are enthusiastic. Continue Reading
— Targeting teamwork (BauerMedia)
— Reclamation project IMS Biza)
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IAB Tech Lab has created and launched an industry council to address challenges of programmatic advertising. It’s called the Programmatic Governance Council, designed to bring together media buyers, media owners, and ad tech platforms to ensure that programmatic advertising’s automation and AI reshape digital advertising. Continue Reading
Audioboom released its Q1 financial report, telling a story of growth, record revenue, and new partnerships. Continue Reading
Following the announcement in March that Cumulus Media was headed for a second bankruptcy, we learn today that the plan is approved and moving forward. Continue Reading