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IAB/PwC report: Digital audio advertising grows, with boost from mobile

The IAB released a new report showing that U.S. digital advertising revenue in the first six months of 2018 totaled $49.5 billion. The record high is a spike of 23% over the year-ago period. Digital audio advertising revenue for the half reached $935 million. This puts the segment on track to exceed the 2017 annual total of $1.8 billion in revenue. Continue Reading

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AdsWizz now integrates with Google Display and Video 360

Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading

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Experts from Spotify, Echo Nest launch a new startup focused on personalization and privacy

Echo Nest was once a top name in music recommendations. The startup was acquired by Spotify in 2014, and since then its technology has been leveraged into some wildly popular personalized playlists for that streaming service. Now, a former Echo Nest exec has flown the Spotify coop and is striking out with a new approach to personalized discovery. Continue Reading

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James Cridland’s Future of Radio: Radio in the car needs to get better – and here’s how

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James suggests improvements for car radio in his column. Other news includes items about community radio and some astonishing audio unearthed from World War I. Continue Reading