The case for news radio advertising (Audacy)
The Marketers’ Guide to News Radio, a new info-promo by radio giant Audacy, makes a richly graphical case for the quality of news radio audiences, and the unique values to advertisers. The presentation deck represents a 2024 study conducted for Audacy by market research company Alter Agents. In it, we are drenched with affirmations about the credibility and stickiness of radio news, and the advantages of advertising in that channel. Continue Reading