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Perplexed by the Apple vs Spotify podcast race? They can both be winners.

With podcasts on track to be commanding a cool billion dollars in ad revenue, the fight to be the leading listening platform will only be getting more intense. This year kicked off with multiple reports from difference sources with their own datasets about which service is the biggest. James Cridland of Podnews gave his take on how to reconcile the different assessments Continue Reading

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Canadian Podcast Listener suggests finding value in niche shows and advertisements

The Canadian Podcast Listener published a blog post with an exploration of the value in niche audiences, both for shows and for advertisers. The post included a graphic with a breakdown of the audience demographics for the top 10 podcasts on investing. Only 3.3% of monthly podcast listeners said they listen to shows about investing, meaning that mass-market brands likely won’t turn to those programs to reach a large market. Continue Reading

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MIDiA: Spotify and Apple can each lay claim to leads in podcast platform war

MIDiA Research posted a graphic from its fourth-quarter podcast tracker survey ahead of the launch of its Podcast Platforms report. The data, from a consumer survey of 576 podcast users, show Spotify with a lead in the overall weighted average of four national cohorts. Spotify is also the leading podcast app for Canada, Australia, and the UK, according to MIDiA’s research — but Google leads in the U.S. Continue Reading

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Gaana annual report finds strong interest in regional music

Gaana, the streaming service catering to Indian audiences, has released its annual report on the country’s consumption trends. “2019 was a landmark year for music lovers, artists and the industry in more ways than one,” CEO Prashan Agarwal said. “The meteoric rise in regional music consumption across the nation marks one of the biggest cultural shifts in perception of music in the past decade.” Continue Reading

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Spotify now lets people design playlists for their pets

Spotify is letting the fur fly. The company has launched a fun new tool that will let pet owners create playlists dedicated to their pets. It will combine those traits with the owner’s listening habits to create a collection that both can equally enjoy. The company also compiled an infographic with the results from surveying 5,000 pet owners in the U.S., UK, Australia, Spain, and Italy. Continue Reading