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How the biggest music streamers handle AI content

Posted on July 28, 2026 by Brad Hill

Over half the uploads to major streaming platforms contain AI content. It’s a rough metric, but enough to motivate our question: How do the biggest music streamers handle incoming AI content? Click to see policy summaries for the leading stream platforms. Continue Reading →

News
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RAIN Notes: July 27

Posted on July 28, 2026 by Brad Hill

Still the biggest lesson (Laura Mayer)

Continue Reading →

News
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Acast scores Wapo in comprehensive partnership

Posted on July 27, 2026 by Brad Hill

The Washington Post has closed a partnership deal with podcasting giant Acast, in an arrangement which covers launching, distributing and monetizing new shows produced by the news organization. The deal is exclusive for Acast. Click for more info. Continue Reading →

News Acast, Wahington Post
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The AMP Accords arrive, establishing definitions and standards of podcast measurement

Posted on July 24, 2026 by Brad Hill

Podcast advertising agency Oxford Road has released a 48-page PDF draft document which seeks to define what a podcast is, how usage is measured, and how listener actions are attributed. Much more than a general knowledge workbook of how the podcast business works, this effort modernizes the podcasting/advertiser relationship. Continue Reading →

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YouTube (Alphabet) exceeds Q2 expectations for ad revenue

Posted on July 24, 2026 by Brad Hill

The key number in YouTube’s Q2 earning report is 11 billion. More exactly, $11.055 in advertising revenue, and it is a 13% year-over-year increase. Wall Street is cheery about it. Continue Reading →

News YouTube
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RAIN Notes: July 23

Posted on July 23, 2026 by Brad Hill

Still the biggest lesson (Laura Mayer)
Direct strategy (Arielle Nissenblatt / )
Escalation MediaCo
(IAB) Continue Reading →

News
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Acast earnings: Strength and growth

Posted on July 23, 2026 by Brad Hill

Acast has delivered its latest finance report, covering the second quarter of this  year. The headline takeaway: 29 % organic growth and continued strengthening of offering. Click for details. Continue Reading →

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RAIN Notes: July 22

Posted on July 22, 2026 by Brad Hill

New guidelines for an old challenge (IAB)
Flexible audio management (IAB)
Escalation MediaCo
(IAB) Continue Reading →

News IAB, Intagram, MediaCo
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RAIN Notes: July 21

Posted on July 21, 2026 by Brad Hill

Settled (Anthropic)
Unlocked (Sureel and Symphonic Distribution) Continue Reading →

News Edison Research
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Steve Goldstein: How Higher Education Built a Thriving Podcasting Community

Posted on July 21, 2026 by Brad Hill

Broad lessons of podcast success are fine, but in today’s guest column Steve explores smart niches — in particular, higher education. He gives us lessons learned at the recent Higher Ed PodCon in Cleveland. He found a huge range and depth of involvement in podcasting.
Continue Reading →

News Ssteve Goldstein, Steve Goldstein
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Audioboom H1: rising revenue/profit , new partners, stock chart

Posted on July 20, 2026 by Brad Hill

London-based Audioboom released its financial report for the first half of 2026, documenting double-digit growth of revenue, profit, and EBITDA, with all public-facing metrics moving upward. Click for details, graphics, and a chart. Continue Reading →

News
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Podcast consumers: Leaning in and leaning back (Nielsen)

Posted on July 20, 2026 by Brad Hill

In the podcast industry’s ongoing effort to attract advertiser attention and buy-in, much of the effort is focussed on basic popularity metrics of the category. In a newly released survey study by Nielsen, the intent is to profile the listeners who are creating so much advertiser interest. Continue Reading →

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