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Digital media community mourns Jim Griffin

Posted on by Brad Hill

We learn today that Jim Griffin, founder of the Pho digital media group, and tireless evangelist for digital media, has died. He passed away Monday morning, as announced on the Pho digital media listserv. Jim was an influence and support to all in his sphere, an enthusiastic proponent of online audio, and a personal friend and supporter. We wish peace and comfort for Jim’s family and the global community of souls who were supported and cheered by his presence. Continue Reading →

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Audio: Unequivocally effective

Posted on by Brad Hill

It’s one thing when audio professionals promote the benefits of audio marketing. It’s another when that principle is identified, quantified, and promoted by a researcher and marketing expert unaffiliated with any particular media category. Mark Ritson, a globally recognized marketing professor and brand consultant, is presenting the results of a marketing study in a presentation called The Secret to Profit and Trust: Audio. Click for details and download link. Continue Reading →