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Podcast advertising lifts brand perception: Signal Hill Insights survey

Posted on by Brad Hill

In a large-scale project to glean how consumers regard podcast advertisers, audio-first market research firm Signal Hill Insights gathered results from 2024-25 survey results of nearly 39,000 consumers who were exposed to pre-roll, midroll, or post-roll ads. The goal was to create a set of benchmarks illustrating the effectiveness of podcast advertising. The survey was based on a response scale that ranged from familiarity with the brand, to purchasing intent. Click for details and graphics. Continue Reading →

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How radio and podcast advertising can help AI brands (research)

Posted on by Brad Hill

Much of the conversation around AI in audio centers on its helpfulness in various publishing scenarios that include streaming, radio, and podcasting — the three content tentpoles covered in RAIN News. New studies flip that, focusing on how radio and podcast advertising can help AI brands gain marketing advantage. Here, we review research from ad agency Oxford Road. Continue Reading →

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Steve Goldstein: Only 10 Top Podcasts Have Video? Not So Fast

Posted on by Steve Goldstein

A stat is circulating on LinkedIn and in newsletters stating that only 10 out of the top 200 podcasts have video. The implication being that 95% of podcasters aren’t doing video. Guest columnist Steve Goldstein notes that It’s a comforting number if you’ve been skeptical of the video push, and an alarming one if you just spent money building a studio. The only problem is the stat is out of context. Continue Reading →