Podcast giant Acast has landed a sales representation agreement with The Athletic, a sports content powerhouse which operates a podcast stable of 35 shows. As a content brand across podcasts and other editorial facets, The Athletic serves over five million subscribers.
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Today Jacobs Media released its epochal Techsurvey 2025, in which nearly 25,000 listeners to 500 commercial radio stations in the U.S. and Canada were queried. This annual project was in the field during January and February of this year. We look at key points in Part 1 of our coverage. Continue Reading
— Promised Proof (Coleman Insights)
— Migration (Juleyka Lantigua)
— Creative vs. Targeting (Westwood One)
The company is clearly pleased with its first quarter financials. “Our business model continues to go from strength to strength.” — Stuart Last, CEO, Audioboom Continue Reading
A key metric: 85% of podcast consumers say a podcast can be audio or video. That number has been growing for years. In this edition of Steve Goldstein’s guest column, we learn that 77% of podcast listeners alternate between video and audio. “Video is a significant and growing force, especially with younger audiences.” And YouTube dominates podcast discovery. But there is a head-snapping surprise in this piece, and it’s about smart TV consumption. Continue Reading
That’s the year, not the number of categories. It’s 20 categories, ranging from Advice to TV, and much in between. Small indie productions rub shoulders with household names in audio. Continue Reading
Streaming colossus Spotify has announced a proprietary programmatic ad exchange for buying and measuring advertising campaigns on Spotify. Called Spotify Ad Exchange, and officially abbreviated as SAX, the platform is available via several leading demand-side buying platforms (DSPs). Click for all the info. Continue Reading
— 500 Stations + 5,000 Listeners = Techsurvey 2025 (Jacobs Media)
— Next (Martha Fischer)
— The Big V (Steve Pratt)
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— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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