Digital audio & Podcast ad revenue set for 2025 growth … but reduced (IAB)

Advertisers will spend increase podcast ad spending, but at a lower rate than a year ago. This projection comes from the IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth. The IAB asserts that this report “provides critical insights into what’s ahead for audio advertising and podcasts.” Click for numbers and the IAB chart. Continue Reading