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Steve Goldstein: How local radio can (finally) unlock its digital future

by Steve Goldstein Radio ownership is down. Digital listening to broadcast radio is only 12% in the U.S. There is no single reason radio‚Äôs digital conversion is slow, Steve Goldstein says in this guest column, while noting that “history has been unkind to repurposed content on new platforms.” He offers better examples from other industries and provides a suggestion for radio.
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James Cridland’s International Radio Trends: Podcast-first radio

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: An online radio station that repurposes as a podcast. As always a raft of links to interesting audio stories around the world, and after reading a podcast show script James concludes: “Anyone who writes in all-capitals in 2021 is a masochist.” Continue Reading

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James Cridland’s International Radio Trends: The CRA’s Good Week

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this meaty edition, the CRA (Commercial Radio Australia) is featured for several recent accomplishments — it’s “quite a force to be reckoned with.” Plus a rich selection of links to audio business news around the world. Continue Reading

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Jeff Vidler: Helping Brands Think Outside the Audio Box: A Manifesto

by Jeff Vidler
New opportunities for audio are capturing the attention of advertisers. But is audio advertising coming from new sources, or being moved around from one type of audio to another? Guest columnist and Signal Hill Insights President Jeff Vidler discusses how the audio industry is selling audio short. This is a manifesto, and a clear commitment for his company. A must read. Continue Reading

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James Cridland’s International Radio Trends: Behind the Chris Evans Radio 1 Breakfast Show

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this edition: A nostalgic listen to a long-gone radio show, resulting in a bit of melancholy — but it was an alignment of stars, dependent on the era. Also: Howard Stern as an agent of derailment. And more, including podcast subscription stats. Continue Reading

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James Cridland’s International Radio Trends: The People Who Don’t Listen To Radio On A Radio

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this edition: Few radios, but more receivers. Nine Radio financials in Australia. A metric from Edison Research. An ironic RIP. Continue Reading

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James Cridland’s International Radio Trends: Global makes a global hiring; female voices and the radio

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this edition: Homage to Phil Valentine. A new and significant hire at Global. Research about female voices in audio. And a chuckle-worthy clip from BBC Radio 4. Continue Reading

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Mark Mulligan: Can Spotify break out of its lane?

by Mark Mulligan

This guest column from Mark Mulligan identifies a crucial trend: After years of relative stability, music consumption is shifting, with the streaming model exemplified by Spotify is beginning to lose some ground — as evidenced by financial reports and the growth of “social music.” Mark asks whether Spotify and the other Western DSPs are going to find themselves left behind by a fast-changing market, or will innovate to keep up the pace.
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James Cridland’s International Radio Trends — Why the words we use matter

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this edition: A new and fascinating study of language use in podcasting, which James connects to how to articulate concepts in radio. And there’s also a similar analysis of on-air speaking habits. Links to both. And much, much more. (Because one “much” wouldn’t be enough.) Continue Reading

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Jeff Vidler: Increased Data Privacy Controls – New Opportunities for Audio

by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading

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James Cridland’s International Radio Trends — Switzerland: To FM or not to FM?

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this edition: As one European country readies its abandonment of FM radio, a campaign to rescue it begins. BBC Sounds releases Q2 stats. And much more. Continue Reading