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James Cridland’s International Radio Trends: FM is king, but digital is queen

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: A leader of the European Broadcast Union writes about the royal duo of FM and digital. Data dives from RAJAR and the Infinite Dial, and more from the audio world. Continue Reading

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James Cridland’s International Radio Trends: Future of AM; Entercom/Waze; more

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: What’s the future of AM radio? Podcast loudness. U.S. radio deregulation. MacBook Pro vs. Chromebook in James’ office. Continue Reading

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Steve Goldstein: New Medium, Old Strategy – The Popularity of “Host-Read” Ads Explained

by Steve Goldstein

Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading

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Zach Fuller: Free Streaming Goes To Voice: Should Radio Companies Be Worried?

Guest columnist Zach Fuller, of MIDiA Research, looks at the history of audio disruption, and explores how Amazon’s free streaming service could advance the company’s global aspirations. “Embellishing the Prime pipeline through a free-streaming service is effectively the same strategy that RCA employed to incentivise radio adoption.” Continue Reading

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James Cridland’s International Radio Trends: From Radiodays Europe – control and irrelevance

by James Cridland

James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Updates and slides from Radiodays Europe. Other updates from around the global audio industry. Continue Reading