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Steve Pratt: Podcasts don’t “go viral.” Is that worth celebrating?

Steve Pratt of Pacific Content discusses lessons that the podcast industry can glean from Ryan Holiday’s book “Trust Me, I’m Lying.” Guest columnist Steve Pratt is co-owner and Partner of Pacific Content, which creates original podcasts for brands including Slack, Mozilla, and Dell. This article originally appeared on the Pacific Content blog. Continue Reading

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James Cridland’s Future of Radio: German multi-platform radio, and linking to podcasts with least friction

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: International news and insights from Germany and Canada. Podcast linking best practices, and calls for a UK podcast chart. Continue Reading

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James Cridland’s Future of Radio: DAB in Germany; Radio up in New Zealand; Entercom’s ‘shiny new toy’ issue

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Updates from the radio and audio industry come from Germany, New Zealand, South Africa, and much more. Continue Reading

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James Cridland’s Future of Radio: BBC Sounds gets launched, longer ads apparently preferred, and Bobby Bones

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: New BBC Sounds app launches in the UK. Some questionable research into ad length. Much more from across the audio landscape. Continue Reading

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James Cridland’s Future of Radio: Google launch Android podcast support; and is voice synthesis part of the future?

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James details the Google Podcasts launch (and how to get listed) and how Australia is handling Internet streams of the World Cup. Continue Reading

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James Cridland’s Future of Radio: Next Radio speakers announced; and learning radio’s future from NPR

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Several speakers announced for the Next Radio conference. What radio can learn from NPR. Much more from around the radio and audio world. Continue Reading

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James Cridland’s Future of Radio: Are we moving to an all-IP future? And NPR increases audience again

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: James’ article questions the possibility of an all-IP media future. Also new NPR audience numbers and more from the audio industry. Continue Reading

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James Cridland’s Future of Radio: Measuring radio’s best customers

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: Contrasting systems for measuring radio listenership. After-effects from the GDPR. Much more from around the world of radio and audio. Continue Reading

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James Cridland’s Future of Radio: The MIDAS touch – RAJAR tells us how people listen to the radio

by James Cridland

James Cridland’s Future of Radio is a column by the Australia-based radio futurologist. THIS WEEK: The MIDAS survey explores radio listening habits in the UK ahead of of the Q1 RAJAR results later this week. Continue Reading