James Cridland returns with the latest installment of his weekly column. In this edition, James considers the length of news bulletins, citing examples from Radio 2 and other outlets. Upshot: Radio news has changed more than the style of news bulletins. Then — how to fund the BBC. Also, the demise of the Audio Content Fund. And more. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James utters a phrase never before seen in this space: “dangerously dim-witted oxygen-thieves.” The word “stupid” appears too many times to count. It’s a bracingly frank argument on behalf of the BBC, in an argument with the UK government. Then, after a deep breath, a dozen links to interesting news items and columns. Continue Reading
by Steve Goldstein
Guest columnist Steve Goldstein follows up yesterday’s exploration of why so many branded podcasts fail. Today, a checklist to determine whether your company, or any company, should have a branded podcast. One of them: “Can you think of 10 episode topics?” Continue Reading
by Steve Goldstein In his latest column, veteran podcast executive producer Steve Goldstein provides a tutorial on how to conceive and plan a branded podcast. And good news — this is just Part 1 of a two-parter. Part 2 tomorrow. Continue Reading
by Jeff Vidler
In his latest guest column, Jeff Vidler contemplates U.S. ad spend on podcasting has nearly doubled every two years since 2015. Listeners are receptive. The blend of advertisers is changing, and so are ad types. The highly successful host-read ad is difficult to scale. As podcasting steers toward programmatic, Jeff examines new formats and campaign types. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, how Spotify is eating into AM/FM listening — data is from Morgan Stanley. Also: The BBC in the pandemic. AM radio declining in Europe. Collectors of radio station beers. And much more. Continue Reading
by Steve Goldstein IN his latest column, Steve Goldstein provides a metrics-rich glance back over 2021. Thirteen milestones of 2021 lead us into the unknown of 2022. It’s a fascinating glance back, and forward. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James enthuses about the first Infinite Dial UK released by Edison Research. Also, the all-podcast radio format has been dropped from two iHeartMedia stations after “dismal audience figures,” DAB in Brisbane, and how BBC Radio 4 dropped off the air. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James anticipates The Infinite Dial UK study from Edison Research, set to be presented this week in London. Also, fun history about CBS Mystery Theater, and a great documentary. Continue Reading
James Cridland returns with the latest installment of his weekly column. In this edition, James examines The Spoken Word Audio Report, produced by Edison Research with support from NPR. Speaking words is where radio should excel in the future, according to this perspective: “Radio’s unique selling proposition – the thing radio does that nobody else does – is the human being. Not the music; we can get that everywhere.” Continue Reading
James Cridland returns with an epic edition of his weekly column, starting with new research spanning survey respondents in Australia, Europe, and the U.S. — 80% of them really like radio to other listening experiences in the car. Then, a big radio acquisition in Brisbane. Much more, including a “youthquake.” Continue Reading
by Jeff Vidler
Who exactly is listening to your podcast? It may be the most important question that an advertiser has when they’re looking to make a buy. Yet, no single industry-wide measure has been able to answer that question. Signal Hill Insights and Triton Digital are collaborating with the intent to marry census-level big data with survey results for a hyper-granular level of audience understanding. Jeff Vidler is the President of Signal Hill Insights. Continue Reading