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Steve Goldstein: Are Local Podcasts the Next Opportunity? The Forecast with Local Media Authority Gordon Borrell

by Steve Goldstein In this guest column, Steve conducts a fascinating (and very frank) interview with Gordon Borrell of Borrell Associates. It’s crystal ball time, and Borrell has no sugar coating. “Linear broadcasters or publishers really should be looking at 2031. There is clear data to project what ten years from now will look like… and it does not look good.” This is really about the growth, belated and necessary, of local news coverage in the podcast category. It’s a “massive opportunity” in this conversation. A must-read.
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James Cridland’s International Radio Trends: FM switchoff in the UK; and a nerdy look at AM transmission characteristics Inbox

by James Cridland

James Cridland returns with one of his more technical columns, in which he closes the can of worms opened in last week’s coverage of a frequency switch at 4BC in Brisbane, Cridland’s home base. Lots of graphics. But first, the UK’s decision about FM switch-off, a new rule for smart speakers, the geography of Wales according to TuneIn, and the new BBC logo. Continue Reading

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James Cridland’s International Radio Trends: 4BC switches frequency; and a landmark for UK commercial radio

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: A frequency trade in Brisbane; a Flash review; a milestone in commercial UK radio; some on-brand whistling and much more. Continue Reading

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James Cridland’s International Radio Trends: The BBC World Service sees more listeners, and Ceefax lives!

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: Discussion of BBC World Service’s new five-year review: listener reach, digital growth, and more. Also, the demolition of a radio tower. And some dinky doo, too. Continue Reading

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James Cridland’s International Radio Trends: Stories of goodbyes, radio in Afghanistan, and that’s a good question

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: Classy radio exits. Reporting of inept radio. Praise for Pierre Bouvard’s data-based advice. And more. Continue Reading

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Steve Goldstein: How local radio can (finally) unlock its digital future

by Steve Goldstein Radio ownership is down. Digital listening to broadcast radio is only 12% in the U.S. There is no single reason radio’s digital conversion is slow, Steve Goldstein says in this guest column, while noting that “history has been unkind to repurposed content on new platforms.” He offers better examples from other industries and provides a suggestion for radio.
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James Cridland’s International Radio Trends: Podcast-first radio

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: An online radio station that repurposes as a podcast. As always a raft of links to interesting audio stories around the world, and after reading a podcast show script James concludes: “Anyone who writes in all-capitals in 2021 is a masochist.” Continue Reading

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James Cridland’s International Radio Trends: The CRA’s Good Week

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this meaty edition, the CRA (Commercial Radio Australia) is featured for several recent accomplishments — it’s “quite a force to be reckoned with.” Plus a rich selection of links to audio business news around the world. Continue Reading

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Jeff Vidler: Helping Brands Think Outside the Audio Box: A Manifesto

by Jeff Vidler
New opportunities for audio are capturing the attention of advertisers. But is audio advertising coming from new sources, or being moved around from one type of audio to another? Guest columnist and Signal Hill Insights President Jeff Vidler discusses how the audio industry is selling audio short. This is a manifesto, and a clear commitment for his company. A must read. Continue Reading

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James Cridland’s International Radio Trends: Behind the Chris Evans Radio 1 Breakfast Show

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this edition: A nostalgic listen to a long-gone radio show, resulting in a bit of melancholy — but it was an alignment of stars, dependent on the era. Also: Howard Stern as an agent of derailment. And more, including podcast subscription stats. Continue Reading