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James Cridland’s International Radio Trends: Faking it – competition winners caught out

by James Cridland

Capital Radio Network in Australia said it wasn’t trying to mislead listeners. Guest columnist James Cridland calls BS on that, and explains why. It’s about holding a listener contest without holding one. Nothing new, James says, and cites an example. Plus: Previewing the next iOS version, congratulations to winning broadcasters, and a preview of Swiss Radio Day. Continue Reading

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James Cridland’s International Radio Trends: Capital – Taylor’s Version

by James Cridland

In his latest edition of International Radio Trends, guest columnist James Cridland listens (with his young daughter) to a pop-up Taylor Swift station in the UK. It’s a Capital contemporary hits station. and is well programmed, James says, and “shows the power of DAB as a flexible radio transmission platform, and more. Also: The UK general election, a BBC radio flashback, a demonstration of dynamic advertising, and more. Continue Reading

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Streaming audio up, AM/FM down in new 2024 local advertising forecast from Borrell

Local media analytics company Borrell Associates has released a new forecast of local media advertising. This report is a follow-up to an initial forecast released in November and is, in the company’s words, “triggered by new information from Borrell’s principal sources.” We learn that streaming audio is a high achiever in local advertising expenditures. Click for lots of detail, revealing graphs, and the source link. Continue Reading

James Cridland’s International Radio Trends: Momentum 24, and the BBC’s ads

by James Cridland

In his latest edition of International Radio Trends, guest columnist James Cridland summarizes the Christian Music Broadcasters conference “a radio conference like no other.” — dancing before sessions, bands playing between speakers — “never such a positive and vocal audience. (And he “never felt so old, so British, so reserved.”) Then, back to a key topic lately in this column: The BBC’s plan to insert ads into podcasts. He calls it “penalising the UK public.” Plus much more from Australia and Canada. It’s not called “International” for nothing. Continue Reading

Audacy Sports launches today, solving a “clunky” problem and better serving advertisers

Audio giant Audacy is announcing Audacy Sports, carving out a new umbrella brand which consolidates and represents the company’s considerable sports offerings. It launches today, coinciding with the start of the NFL Draft. The new configuration is built for advertisers, better showcasing Audacy’s range of ad opportunities. Click for more details. Continue Reading

James Cridland’s International Radio Trends: Networking but sounding local; and could the BBC go commercial?

by James Cridland

In his latest guest column: Bauer’s brand bundling. Then there is this piece of wistful idealism: “As the BBC gets ready to put advertising in its podcasts (on third parties) in the UK, you might think that if only BBC Radio took commercials, we’d not have to bother with the TV licence fee and everything would be good.” And than a deeper dive into that concept. A great, informative read. Continue Reading

James Cridland’s International Radio Trends: Closures and bereavements

by James Cridland

In his latest guest column, James Cridland grieves the death of Paul Chantler and offers reminiscences. Then, how Bauer Media is closing radio stations, buildings, and transmission platforms. Then, a peek at one of Bauer’s studio renovations. James also continues his public commentary on the BBC decision to carry ads. And much more in a packed newsletter. Continue Reading

New digital audio ad firm Audire launches in 3 regions, offers 150M reach with “cost per full listen”

A new company called Audire (a combination of “audio” and “dire” — to speak, in French) has launched in Europe, Latin America, and the U.S. It is a new venture for RAIN sponsor and RAIN Summit speaker Carlos Cordoba. The network spans 150-million users across its addressable regions, including 50-million in the U.S. Click for detail. Continue Reading

AI-programmed radio (HD) launches in Nashville, powered by Super Hi-Fi

Radio innovation company Super Hi-Fi is promoting the launch of new technology which uses AI to create radio station programming, and has launched its first examples in HD. It is called HLS+. Partners in this technological adventure are Xperi and Cumulus Media. Two new radio stations in Nashville are powered by a combination of human-produced programming elements and AI-produced targeting and assembly. Click for more explanation of this interesting venture. Continue Reading

“TV is what is playing in God’s waiting room” — and more media insights from Westwood One

We’re not sure Boomers would love the characterization in Westwood One’s recent analytical rundown of ratings and advertising insights, but the point is clear. To be precise, half of the linear TV audience is 65 years or older. This is just part of Westwood One’s latest analysis of media consumption across categories and age groups. PIerre Bouvard is the author. Click for info and a link Continue Reading