As we reported in detail last week, Entercom rebranded all its corporate entities as Audacy. This morning featured a splashy celebration of the changed stock ticker symbol, as the opening bell of the NYSE was brand-decorated with the orange Audacy logo. Click through for a screenshot and link to video. Continue Reading
During Entercom’s earnings call yesterday, CEO David Field responded to analyst questions about programmatic advertising. The topic did not arise during Entercom’s prepared statements; it was investors on the Entercom call who led the conversation toward programmatic. Continue Reading
In June we reported on Entercom-owned Seattle station KNDD’s experiment in dramatically lowering its broadcast ad load. the station started a “Two minute promise,” in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the KDNN test — higher ratings, and comments from Entercom CEO David Field. Continue Reading
Keynote address presented by David Field, CEO of Entercom.
This morning Pandora released its monthly Audience Metrics bulletin, showing across-the-board growth in the company’s key indicators. Pandora’s reported listening hours grew to 1.36-billion, an 18% year-over-year gain from September 2012 (1.15B). Month over month, listening time marginally improved from… Continue Reading