KNDD’s spot-load test shows promising early results; Entercom CEO David Field comments

In June we reported on Entercom-owned Seattle station KNDD’s experiment in dramatically lowering its broadcast ad load. the station started a “Two minute promise,” in which no spot break would exceed that time, and each hour would be capped at six minutes. Today, the first signs of success for the KDNN test — higher ratings, and comments from Entercom CEO David Field. Continue Reading

Pandora’s September 2013 Audience Metrics report shows growth

This morning Pandora released its monthly Audience Metrics bulletin, showing across-the-board growth in the company’s key indicators. Pandora’s reported listening hours grew to 1.36-billion, an 18% year-over-year gain from September 2012 (1.15B). Month over month, listening time marginally improved from… Continue Reading