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Global and DAX awarded JICWEBS Brand Safety and Anti Fraud certification for programmatic audio

UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading

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AdsWizz wins Drum Digital Trading Award for best programmatic tech

Digital audio technology company AdsWizz won the Drum Digital Trading Award in the category of Best Overall Technology for Programmatic Trading. Of special note is that this awards program, which has been running annually since 2014, covers all media categories for digital advertising. So the top placement is not only a celebratory moment for the company, but a spotlight on the maturation of digital audio as an important programmatic advertising medium.  Continue Reading

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Triton Digital partners with DynAdmic for a2x programmatic platform

Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x. Continue Reading

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Pandora launches programmatic audio; Volkswagen partners

Today Pandora sent an announcement that observers have been waiting for: The leading internet radio platform has launched a private programmatic marketplace for its digital audio advertising inventory. “It’s clear the future of advertising is digital audio,” evangelizes John Trimble, Pandora’s Chief Revenue Officer. Continue Reading

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Triton Digital launches Yield-Op, a new supply-side platform optimized for audio

In an initiative to streamline the market for digital audio advertising, Triton Digital is introducing a new platform for audio publishers, called Yield-Op, which the company says is built from the ground up for audio. Optimization, cutomization, and reach are three values Triton is evangelizing with the new software. Continue Reading