Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a “race to the bottom” in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view of average CPM rates for podcast programmatic advertising. Continue Reading
DAX, the UK-based digital audio advertising platform, announced the launch of a strategic sales division in the United States. It also hired Ryan Rose to lead this division as director of sales and partnership development. DAX shared details with RAIN. Continue Reading
Pandora is taking the next step with its programmatic advertising strategy. After announcing the beta launch of a private programmatic marketplace in February, the audio company has now opened up the exchange to general buying. Continue Reading
UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading
Digital audio technology company AdsWizz won the Drum Digital Trading Award in the category of Best Overall Technology for Programmatic Trading. Of special note is that this awards program, which has been running annually since 2014, covers all media categories for digital advertising. So the top placement is not only a celebratory moment for the company, but a spotlight on the maturation of digital audio as an important programmatic advertising medium. Continue Reading
Triton Digital has announced another integration for its a2x programmatic ad exchange. The platform has been incorporated into DynAdmic, a content-targeted video advertising network. The deal will allow DynAdmic to leverage its proprietary audio recognition technology to offer advertisers hyper-targeted access to the premium digital audio inventory of a2x. Continue Reading
Tokyo FM is the flagship radio station of Japan FM (39 stations), and is making a joint partnership announcement with AdsWizz. The deal brings AdsWiz technology to a new “Wiz Radio” app, and appoints Tokyo FM the sales rep for the AdWave digital audio marketplace in Japan. Continue Reading
AdsWizz announces today an integration with NextRegie, the advertising agency of NextRadioTV in France, to sell digital audio ad inventory programmatically. NextRadioTV owns and operates radio and TV stations. The thrust of this deal is to market podcast ads programmatically. Continue Reading
Today Pandora sent an announcement that observers have been waiting for: The leading internet radio platform has launched a private programmatic marketplace for its digital audio advertising inventory. “It’s clear the future of advertising is digital audio,” evangelizes John Trimble, Pandora’s Chief Revenue Officer. Continue Reading
Brief news items and worthy reads from around the web: Podcasts are now 25% at Slate. YouTube tightens access to ad program. Programmatic and podcasts at Spotify. Continue Reading
Latin American digital audio specialist Audio.ad announced the launch of AudioTrade, its own programmatic demand-side platform. AudioTrade will allow agencies and advertisers to purchase digital audio advertising for online radio, music streaming, and podcasts. Continue Reading
The Australian Radio Network announced that it would adopt AdsWizz technology on iHeartRadio, to offer programmatic buying to its advertisers. The broadcaster is calling it “one-to-one targeted audio advertising.” Continue Reading