Brad Hill
- Advertising & Monetization , Tech
- June 23, 2017
- 0 views
Triton Digital launches Yield-Op, a new supply-side platform optimized for audio
In an initiative to streamline the market for digital audio advertising, Triton Digital is introducing a new platform for audio publishers, called Yield-Op, which the company says is built from the ground up for audio. Optimization, cutomization, and reach are three values Triton is evangelizing with the new software.
- Advertising & Monetization
- May 18, 2017
- 1 views
IAB whitepaper maps programmatic advertising, while distancing from “programmatic” label
The Interactive Advertising Bureau (IAB) has released a dense, highly-informed and descriptive whitepaper about programmatic advertising — which also suggests abandoning the term “programmatic” and replacing it with “automation.” There is also a great infographic.
Katz Expressway boasts extensive programmatic radio market
One day after Cumulus-owned Westwood One announced it was bringing Cumulus radio station commercial inventory into the programmatic era via Katz Expressway, Katz unleashed another press announcement outlining the scope of its programmatic radio market.
- AM/FM/HD/Satellite , Tech
- May 5, 2017
- 0 views
Brazil’s largest radio group chooses Audio.ad for programmatic audio ad market
Jovem Pan, the largest radio network in Brazil with 142 stations, has allied with Audio.ad, the audio advertising company serving Hispanic market in the Americas, to put its digital audio inventory in Audio.Ad’s automated platform. The partnership gives Jovem Pan advertisers access to Tail.digital, an audience data and segmenting platform.
- Advertising & Monetization , Tech
- May 3, 2017
- 0 views
Varick Media and Triton Digital expand partnership to programmatic audio in Canada
Varick Media sent an announcement today that it has expanded its relationship with Triton Digital, using Triton’s a2x programmatic marketplace in Canada.
Anna Washenko
- Advertising & Monetization
- March 16, 2017
- 0 views
iHeartMedia adds SmartAudio programmatic ad tool
iHeartMedia has unveiled SmartAudio, a digital data advertising product for broadcast radio. As part of building out its programmatic backbone, tools like SmartAudio will allow advertisers to better target their efforts to reach listeners. SmartAudio also takes advantage of the current surge in dynamic ad creative.
- Advertising & Monetization , Tech
- January 23, 2017
- 0 views
Instreamatic launches supply-side audio ad platform
Powered by a belief that digital audio advertising is the most most powerful and effective marketing medium, San Francisco-based ad-tech company Instreamatic today launched a platform for digital audio publishers to expose their inventory to national media buyers.
Triton Digital expands Soundcloud relationship to U.S. for programmatic
This morning Triton Digital is announcing a significant growth of its relationship with SoundCloud. SoundCloud, the giant global listening platform based in Berlin, has chosen Triton’s a2x programmatic audio platform for its U.S. inventory. The deal expands the tie-up of these two companies from earlier agreements in Australia and Canada.
RAIN News Staff
- Advertising & Monetization , AM/FM/HD/Satellite , Tech
- November 29, 2016
- 0 views
Programmatic advertising dominates digital display; radio and other traditional media on track
Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will.
- Advertising & Monetization
- November 29, 2016
- 1 views
Triton Digital partners with Western Media Group for programmatic in Canada
Triton Digital has entered a deal with Western Media Group that will expand its business in Canada. Under this arrangement, Western will exclusively operate Triton’s a2x programmatic audio advertising exchange in Canada.
- Advertising & Monetization , AM/FM/HD/Satellite
- October 7, 2016
- 0 views
AdLarge and Marketron partner in latest radio programmatic venture
Audio ad sales company AdLarge and media software company Marketron have announced an alliance to develop a new programmatic platform for radio. The platform will leverage Marketron’s Mediascape marketplace, and promises to deliver key values of programmatic advertising.
- Advertising & Monetization , Tech
- September 28, 2016
- 0 views
Digital audio advertising to double in two years, keyed to programmatic (SURVEY)
The percentage of media buying strategy dedicated to digital audio will grow from 7.5% today to 14.8% in two years, nearly a doubling of commitment to digital audio. That is the headline result of a newly released survey collaboration produced by AdAge and The Trade Desk.
