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Nielsen: Teens and millennials drive Canada’s streaming popularity

The Canadian music landscape is continuing to shift toward streaming, largely driven by the actions of the younger generations, according to the Nielsen Music 360 Canada report. Streaming has near-total reach for young ears, with 93% of teens and 91% of millennials using the technology, compared with 71% of the general Canadian population. Continue Reading

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Canadian government group calls for better, nimbler regulations for streaming and digital media

The Canadian Radio-television and Telecommunications Commission (CRTC) has published a report calling for new government tools and federal regulations to support a healthy digital media market. The report suggested that future policies should focus on producing and promoting high-quality content by Canadians and encouraging rapid adaptation as technologies change. Continue Reading

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8tracks launches ads in Canada with leanStream deal

8tracks announced a new partnership that will see audio ads roll out on its service in Canada. The audio platform will be exclusively represented by leanStream, Canada’s largest ad marketplace. Available ad units include pre-roll, mid-roll, or special sponsorships such as branded playlists and first impression takeovers. Continue Reading

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Infinite Dial Canada 2018: Google leads for smart speakers

The Infinite Dial Canada looked at the uptake of smart speakers in the country, as well as pointing out some unique trends compared with the southern neighbors. In Canada, smart speaker ownership is 8% of the adult population. People aged 35-54 were most likely to own smart speakers at 11%, followed by ages 18-34 at 10%. Continue Reading