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Canadian Podcast Listener Report finds audiences are growing, as are responses to ads

The Canadian Podcast Listener Report 2018 offers insights on the steadily growing audience for podcasts in Canada and the unique trends of this market. Jeff Vidler, president of Audience insights, and Jeff Ulster, chief content and technology officer for The Podcast Exchange, presented the full study on Wednesday at the RAIN Summit Canada in Toronto. Continue Reading

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Canadian Podcast Listener report: How to reach new podcast fans

Podcasting is experiencing slow and steady growth within its podcast audience. That’s a key takeaway from the upcoming Canadian Podcast Listener 2018 report from The Podcast Exchange, Audience Insights, and Ulster Media. An advanced infographic from the report shows that 26% of Canadians are monthly podcast listeners as of 2018. Continue Reading

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Canadian Podcast Listener shares early look at French-English audience divide

The Canadian Podcast Listener will be releasing the results from its second annual analysis during the first RAIN Summit Canada in October, but Audience Insights and The Podcast Exchange have been sharing advanced glimpses. After revealing some statistics in July, the duo have shared another slide with data about podcasting in Canada. Continue Reading

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iHeartRadio’s Canadian podcasts to air on Spotify thanks to Bell Media deal

Bell Media, which operates the iHeartRadio product in Canada, has reached a deal with Spotify which extends distribution of Bell’s podcast catalog to that global giant. The arrangement includes The Jay and Dan Podcast, TSN Overdrive, and Mike On Much — all part of the iHeartRadio Canada Podcast Network Continue Reading