SoundCloud and DAX bring exclusive ad sales deal to Canada

SoundCloud is broadening its relationship with DAX, Global’s digital audio advertising arm. The parties are expanding their existing exclusive sales agreement to include Canada as a second market. Advertisers in Canada will be able to use DAX for programmatic access to SoundCloud’s audio inventory and can take advantage of data targeting and audio attribution measurement tools from DAX. SoundCloud and DAX first entered a partnership for ad sales in the UK in 2016.

“Brands in Canada now have the opportunity to reach SoundCloud’s unique audience of tastemakers who are driving what’s next in music culture, exclusively through DAX,” said Michael Weissman, SoundCloud’s chief operating officer. “DAX has been a great partner to SoundCloud in the UK for years. Now, with this expanded deal, we’re able to leverage its leading technology and deep sales abilities to support the continued growth of our ad supported service in the Canadian market.”

“We’re pleased to broaden our working relationship with SoundCloud to give advertisers in Canada further opportunities in digital audio,” DAX Canada Chief Revenue Officer Chris Nimigon said. “Our ambition is to help advertisers optimize their audio campaigns and learn more about their audiences through our unique technology, Listener Insight ID. Since launching in Canada, DAX continues to grow at an exceptional rate and we’re all very excited to bring SoundCloud’s huge catalogue of audio content to our clients and partners.”

Anna Washenko