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New podcast network ActionPark Media partnering with DAX

Burgeoning podcast network ActionPark Media, helmed by actor-director Kevin Connolly, is partnering with ad-tech specialist DAX (a division of UK-headquartered Global), to build audience and monetization for a growing slate of shows. Connolly is known for playing the character E in Entourage. ActionPark Media is starting up with an existing portfolio of eight podcasts. Continue Reading

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Les Hollander joins DAX as Chief Growth Officer

Les Hollander, veteran digital audio executive and frequent RAIN Summit speaker, has joined Globel-owned DAX as Chief Growth Officer. Hollander left Spotify in December after six and a half years as Global Head of Audio & Video Monetization. His career has included executive stints at Clear Channel, CBS, Pandora, and Gannett. At DAX, he will report to CEO Matt Cutair in New York and Guy Jones (Commercial Operations Director of DAX Worldwide) in London.  Continue Reading

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DAX U.S. will offer ad personalization tools with Frequency deal

DAX U.S., a branch of UK media and tech company Global, announced a new partnership with Frequency, which self-describes as the first “creative management company.” The deal will offer data-driven dynamic audio advertising for DAX clients, providing them with personalized ad creative based on real-time data and an individual’s listening history. Continue Reading

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DAX report finds high interest and increased spending on digital audio advertising in the UK

DAX, the digital audio exchange owned by Global, has published its annual report tracking interest in digital audio among advertisers and media agencies in the UK. The resulting whitepaper, titled The Rise of Digital Audio Advertising, describes survey research performed by MTM in the UK. The survey population included 147 manager-level and above employees at media agencies, and 68 people working for brand advertisers.  Continue Reading