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DAX lands exclusive U.S. sales representation for Audiomack streaming

Digital audio ad platform DAX has announced an agreement with Audiomack, a crowdsourced music streaming platform, to exclusively represent U.S. ad sales. Audiomack serves about 20-million monthly active listeners (MAUs). Adding that reach to DAX’s existing portfolio brings the number to 115-million MAUs that DAX can target for advertisers. At the same time, DAX notes, the Audiomack deal strengthens DAX’s base of Gen Z and Millennial audience. Continue Reading

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DAX scores exclusive sales for Wondery in Canada

Podcast content network Wondery has appointed DAX as its exclusive advertising partner in Canada, we are learning today. DAX will offer Canadian advertisers spot ads and host-read sponsorship messages. Wondery continues to be enterprisingly international. Although translation is probably not necessary for the Canadian market, wondery has been a pioneer in translating hit shows for non-English speaking audiences in other parts of the world. Continue Reading

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New podcast network ActionPark Media partnering with DAX

Burgeoning podcast network ActionPark Media, helmed by actor-director Kevin Connolly, is partnering with ad-tech specialist DAX (a division of UK-headquartered Global), to build audience and monetization for a growing slate of shows. Connolly is known for playing the character E in Entourage. ActionPark Media is starting up with an existing portfolio of eight podcasts. Continue Reading

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Les Hollander joins DAX as Chief Growth Officer

Les Hollander, veteran digital audio executive and frequent RAIN Summit speaker, has joined Globel-owned DAX as Chief Growth Officer. Hollander left Spotify in December after six and a half years as Global Head of Audio & Video Monetization. His career has included executive stints at Clear Channel, CBS, Pandora, and Gannett. At DAX, he will report to CEO Matt Cutair in New York and Guy Jones (Commercial Operations Director of DAX Worldwide) in London.  Continue Reading

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DAX U.S. will offer ad personalization tools with Frequency deal

DAX U.S., a branch of UK media and tech company Global, announced a new partnership with Frequency, which self-describes as the first “creative management company.” The deal will offer data-driven dynamic audio advertising for DAX clients, providing them with personalized ad creative based on real-time data and an individual’s listening history. Continue Reading