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Global’s DAX enters voice-activated ad deal with Instreamatic.ai

DAX, the digital ad exchange of radio company Global, has entered a partnership with Instreamatic.ai, a specialist in voice-activated ads, centered on interactive audio spots. The arrangement will let DAX advertisers place ads with verbal prompts in the mobile apps for streaming audio services such as TuneIn and AccuRadio. Continue Reading

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Global and DAX awarded JICWEBS Brand Safety and Anti Fraud certification for programmatic audio

UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading

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U.K.’s Global acquires AudioHQ which becomes DAX, bringing that programmatic platform to U.S.

In one of the most interesting and consequential deals we’ve reported this year, UK radio juggernaut Global has acquired U.S. digital audio advertising company AudioHQ. Linked with that, Global will launch DAX, its programmatic audio ad platform, in the U.S., operated by AudioHQ — whose name will change to DAX. We spoke with the principles. Continue Reading

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SoundCloud expands ads and subscriptions to UK and Ireland; partners with DAX

Berlin-based SoundCloud has launched two initiatives in U.K. and Ireland which bring those markets up to speed with the SoundCloud experience in the U.S. First, the SoundCloud Go subscription plan is now available to those audiences. Second, the free-listening service is now supported with advertising, some of which will be supplied by the Global-owned DAX automated platform. Continue Reading