Global has partnered with MTV UK to help the broadcaster make its debut in podcasting. The deal will see the launch of five audio programs to complement MTV UK’s television shows. Global’s DAX digital ad exchange will be the advertising sales and distribution partner for the podcasts. Continue Reading
MTV is experimenting with a new approach to one of its popular television shows. Following the final season of its Teen Wolf show, the fictional universe could find new life as a podcast. The show is scheduled to end this summer, but the network is reportedly in early talks with show runner Jeff Davis to translate the concept into a podcast. Continue Reading
Brief news items and worthy reads from around the web. NPR Music restructures for new goals; Mixcloud anniversary and redesign; MTV working to revive its M. Continue Reading
Vevo has entered into a deal with MTV, and as a result, it is hosting clips of performances from the Video Music Awards event held last night. The arrangement includes performances by Ariana Grande, Nick Jonas, The Chainsmokers, and Britney Spears. Continue Reading
MTV is making a new push to re-prioritize the music in its programming. MTV President Sean Atkins showed off the channel’s new shows, and several of them return to the musical roots that initially made the network such a hit. Continue Reading
Amazon announced the addition of a new member to its board of directors. Judy McGrath, former CEO of MTV Networks, was elected to the board in an appointment that will take effect on Oct. 1. She will join the company’s Leadership Development and Compensation Committee, according to the SEC filing that detailed her election. Continue Reading
MTV, VH1, and BET could see a resurgence in how they share music thanks to a new partnership between owner Viacom and Spotify. The deal will make artists highlighted on Viacom’s web and on-air programming easily available to listeners through Spotify playlists. Continue Reading