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“Hidden Brain” podcast moves to Midroll Media for exclusive repping

The Hidden Brain podcast, hosted by Shankar Vedantam, has moved its ad representation exclusively to Midroll Media, the ad sales division of Stitcher. (Stitcher has recently been acquired by SiriusXM, from E.W. Scripps, in a deal which will close by Q3). Alongside this deal, Hidden Brain will be produced independently by Hidden Brain Media, starting October 1. The podcast will continue to be distributed by NPR. It’s a chart success — click through to see its placements.
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60-million people own smart speakers; usage grows (NPR/Edison Research Smart Audio Report)

Tom Webster (SVP, Edison Research) and Joel Sucherman (VP, New Platform Partnerships, NPR) held forth in a Zoom webinar to present the Smart Audio Report 2020, a collaboration of the two companies. The report consisted of a wealth of metrics, including specialty survey questions relevant to Covid-19, and “qualitative research” — videos of users talking about how they use smart assistants. Click for details. Continue Reading

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NPR/Edison Smart Audio Report finds 157 million smart speakers are in U.S. households

The winter 2019 edition of the Smart Audio Report from NPR and Edison Research has been released on the CES stage, with the latest insights on how listeners are using voice tech and smart speakers. In the new report, 24% of U.S. adults own a smart speaker for an audience of about 60 million people. Continue Reading

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Edison/NPR report: Spoken word audio reaches 121 million Americans daily, including an active digital audience

Edison Research and NPR have released the results of a new survey into consumption of spoken word audio content. It includes five years of previously unreleased data about audio, including podcasts, news, sports, talk radio, and audiobooks. The Spoken Word Audio Report found that 73% of the U.S. population listened to spoken word audio in the past month. Continue Reading