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NPR: Podcast sponsorship revenue will exceed broadcast sponsorships in 2020

NPR has long been a leader in podcasting, and now the organization is forecasting breakthrough financial returns on the audio format. Deborah Cowan, chief financial officer at NPR, said that the network has projected that corporate sponsorship revenue from podcasts will reach $55 million in the 2020 fiscal year. Continue Reading

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53M+ smart speaker owners in U.S.: NPR/Edison Research Smart Speaker Report

Fifty-three million American adults own smart speakers. Because some people and households own multiple speakers, that adds up to 118.5-million devices — a 78% increase in overall device ownership year-over-year. This, and much other data, come from the NPR/Edison Research Smart Audio Report, released in a webinar today. Continue Reading

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Seven podcast networks to share updates during Winter Podcast Upfront

This month, several podcast companies will unveil their latest show and talent rosters at the Winter Podcast Upfront, scheduled for February 20 at the headquarters of the United Talent Agency. The Beverly Hills event will offer advertisers, agencies, and media a look at the most recent partnerships and developments for seven podcast networks. Continue Reading

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Smart Audio Report: Smart speakers post 78% growth year-over-year

Edison Research and NPR have released the latest edition of The Smart Audio Report, with December 2018 survey results about smart speakers. The past year saw the addition of 14 million new smart speaker owners for a total of about 53 million people. That equates to roughly 21% of adults in the United States. The product segment is still firmly in the early majority phase of adoption. Continue Reading