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Edison/NPR report: Spoken word audio reaches 121 million Americans daily, including an active digital audience

Edison Research and NPR have released the results of a new survey into consumption of spoken word audio content. It includes five years of previously unreleased data about audio, including podcasts, news, sports, talk radio, and audiobooks. The Spoken Word Audio Report found that 73% of the U.S. population listened to spoken word audio in the past month. Continue Reading

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NPR: Podcast sponsorship revenue will exceed broadcast sponsorships in 2020

NPR has long been a leader in podcasting, and now the organization is forecasting breakthrough financial returns on the audio format. Deborah Cowan, chief financial officer at NPR, said that the network has projected that corporate sponsorship revenue from podcasts will reach $55 million in the 2020 fiscal year. Continue Reading

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53M+ smart speaker owners in U.S.: NPR/Edison Research Smart Speaker Report

Fifty-three million American adults own smart speakers. Because some people and households own multiple speakers, that adds up to 118.5-million devices — a 78% increase in overall device ownership year-over-year. This, and much other data, come from the NPR/Edison Research Smart Audio Report, released in a webinar today. Continue Reading