NPR releases finalists in Student Podcast Challenge for college students during Covid

NPR announces the finalists in the netwrok’s most recent Student Podcast Challenge, targeted to college students for the first time. Fascinatingly, the contest intersected the Covid pandemic, a collision might have given students more time to focus on audio projects, and definitely influenced the content. Click through for links to each submission for listening. Continue Reading

NPM President/CEO Gina Garrubbo elected as Chair of IAB Board

Gina Garrubbo, President/CEO of National Public Media, and RAIN Summit speaker, has been elected as Board Chair at the IAB. She has served as the IAB Board’s Vice Chair since August 2020 and as the Co-Chair of the IAB Audio Committee since 2017. Garrubbo’s placement atop the Board puts an eminent audio executive in the top seat of the trade group which represents digital advertising across all media categories. Continue Reading

NPR leads Triton Digital U.S. Podcast Report with lots of episodes

NPR is the leading podcast network in both types of measurement used by Triton Digital in the company’s most recent U.S. Podcast Report. NPR also grabbed both #1 spots in the Top 100 Podcasts rankers, with a show that posted 840 episodes in the four-week measurement period. The top network lists are almost unchanged from the previous reporting period. Click through for details. Continue Reading

iHeartRadio and NPR demonstrate key network strategies (Podtrac Top Publishers)

In the December 2020 Top Podcast Publishers report from Podtrac, iHeartRadio held the #1 slot and NPR maintained its #2 ranking — those two networks remaining invulnerable to competitive infringement in the entire history of Podtrac’s ranking. As we have noted before, iHR and NPR pursue opposite audience concentration strategies. A glance backward shows that each of these two juggernauts has doubled down on its strategy. Click through for numbers and an illustrative chart. Continue Reading

Steve Goldstein: Previously Audio was on Nobody’s Radar – In 2020 it was on Everyone’s Radar

by Steve Goldstein
In this year-in-review guest column, Steve Goldstein ruminates on audio’s growth from outdated also-ran in the media universe, to an essential component of the media mix. And the audio story is more than just Spotify and SiriusXM. Continue Reading