Podcast and creative solutions network Wondery has opened Wondery Ad Analytics, a campaign success evaluation service which leverages multiple information and measurement services. Four areas of focus are highlighted, and an ad effectiveness funnel. Click for details and graphics. Continue Reading
Dr. Seuss Enterprises, owner of the epochal children’s books, is partnering with Wondery to enter podcasting. Rather than make literal audio dramas of the books, the approach of this partnership appears to create original content in audio. It drops September 18 and is an exclusive presentation; only Wondery+ users will gain access. Lots more details here. Continue Reading
Apple top-10 charter and NPR hit How I Built This with Guy Roz has been licensed by Amazon Music subsidiary Wondery for semi-exclusive distribution. Wondery and Amazon get the show exclusively for a week, and also enjoy exclusive ad-repping. NPR continues to underwrite. Click for details. Continue Reading
For the second time this week, Audible’s executive staff has been raided. This time it’s an in-house raid. Jessica Radburn, formerly Senior Director of Global Content Programming at Audible, was hired by Amazon Music podcast subsidiary Wondery. Details within. Continue Reading
Wondery founder Hernan Lopez announced that Apple TV+ is set to produce We Crashed, an adaptation of Wondery’s podcast WeCrashed: The Rise and Fall of WeWork. The limited run series will star Jared Leto and Anne Hathaway. It will be produced by Apple Studios. Continue Reading
by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro grapples with the often-overlooked, always-challenging topic of podcast content moderation. Should podcasting undergo the level of scrutiny that social networks do? Along with these ruminations, the column catches up with news from Spotify, Apple, and elsewhere. Continue Reading
by Jeff Umbro
In this week’s column, The Podglomerate CEO Jeff Umbro catches up after a mini vacation, rounding up the latest acquisitions, a prediction, a podcast recommendation, and other topical items. Continue Reading
The deal is not yet closed, but the agreement is. As rumored, Amazon will acquire Wondery, the last of the major creative networks in podcasting’s resurgent era to lose indie status. Amazon positions the company as joining Amazon Music, where Amazon’s podcast directory lives, but we see a future in Audible Originals for wondery’s creative production. Founder/CEO Hernan Lopez will step down to manage his new foundation; COO Jen Sargent will take over. Click through for quotes and context. Continue Reading
One of Wondery’s best known shows, Business Wars, is preparing a new season that will be distributed exclusively by Wondery Plus, the company’s ad-free subscription service. Some podcasts presented in Wondery Plus also are distributed via RSS normally, with ads in the programs. In this case, the new season of Business Wars is called and “Wondery + Exclusive.” Continue Reading
Bloomberg is reporting that podcast network Wondery is for sale, hopin to attract a buyer in the $200-400-million range. This according to unidentified sources for the Bloomberg report. According to those sources, Wondery revenue will surpass $40-million this year. Continue Reading
Podcast content network Wondery has appointed DAX as its exclusive advertising partner in Canada, we are learning today. DAX will offer Canadian advertisers spot ads and host-read sponsorship messages. Wondery continues to be enterprisingly international. Although translation is probably not necessary for the Canadian market, wondery has been a pioneer in translating hit shows for non-English speaking audiences in other parts of the world. Continue Reading
Podcast creative network Wondery is launching its own listening app, a first for the company. In doing so, wondery gives extra support and a more coherent presentation of the Wondery Plus subscription service, which offers ad-free listening to Wondery shows. Continue Reading