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Pandora: survey results encourage advertisers during Covid-19; audio samples of streaming ads

The collapse of travel during the Covid-19 pandemic is discouraging to the tourism industry. But streaming giant Pandora is using consumer survey results to encourage advertisers to adjust their messaging in afeel-good, look-forward way. Click through for two streaming audio ads running on Pandora — from Costa Rica Tourism, and from Proctor & Gamble. Continue Reading

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March streaming down three percent in March (Webcast Metrics)

As we noted in last month’s coverage of Triton’s Webcast Metrics report: “Next month’s March report will be extremely interesting.” Stream listening slumped in March compared to February, perhaps unsurprisingly. The numbers come from Triton Digital’s Webcast Metrics Top 20 Ranker, and RAIN’s monthly tracking of the Ranker over 10+ years. The year-over-year view showed an unusually large 8% decline. As we said last month: March was a jolting Covid-19 month for all kinds of measured media. Continue Reading

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SoundCloud, Pandora, and Facebook roll out new content and features for artist support amid pandemic

With many artists struggling to make ends meet as the coronavirus pandemic drags on, more and more audio companies are promoting their tools to help them better reach listeners and continue to make money. There have been several moves in this space in the past week, so here’s a round-up of what’s happening where. Continue Reading

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Sirius XM Q1 results: Small growth for satellite radio operation and mixed performance for Pandora

Sirius XM has released its financials for the first quarter of 2020. The satellite radio and audio company reported revenue of $1.95 billion, up from $1.74 billion in the same period of 2019. Net income totaled $293 million, or 7 cents per share, up from $162 million, or 3 cents per share, in the year-ago period. Continue Reading

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February streaming rises with Pandora bump (Webcast Metrics)

Stream listening jumped in February compared to January, according to Triton Digital’s Webcast Metrics Top 20 Ranker. The year-over-year view showed a 3% decline. The monthly jump was fueled mostly by Pandora, the every-month leader of the group; the streaming giant gained 4% over january in a reversal of a months-long incremental decline. Continue Reading

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Podcast advertising reportedly takes a hit as coronavirus forces businesses to cut costs

Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading

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Infinite Dial 2020: Spotify is narrowing the gap with Pandora, and leading for younger listeners

Online audio has long been one of the central topics in the Infinite Dial survey, both in tracking overall consumption and in monitoring brand rivalries in the U.S. Monthly online audio listening in the U.S. reached 68%, or an estimated 192 million, in 2020. While younger generations have often been the drivers of digital uptake, this time the growth happened in older age groups. Continue Reading

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December streaming, and flashback 10 years of RAIN tracking of Triton Digital Webcast Metrics

RAIN has been tracking Triton Digital’s monthly Webcast Metrics Top 20 Ranker for more than 10 years, starting in September 2009. Looking back to that Ranker, we see a couple of interesting things — a trip down memory lane in the growth of streaming. Continue Reading