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SiriusXM: Streaming, acquisitions, and the uncertainty of podcasting

In its recent Q2 earnings call, Sirius XM discussed streaming, its multiple acquisitions, and podcasting in some detail. Remarks about podcasting are quite interesting, somewhat shading the industry as young and largely immature, while evangelizing the production and marketing power of SiriusXM. Click through for many quotes. Continue Reading

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Brad Smith, CEO Simplecast, joins upcoming RAIN Summit (free registration)

In the wake of SiriusXM’s acquisition of podcast hosting and tech company Simplecast, RAIN is pleased to announce that CEO Brad Smith will speak at the Global Podcast Leadership Summit, a ZOOM event, on July 29. Smith will speak with Anne Frisbie, SVP of Global Supply & Partnerships at ad-tech company AdsWizz, in a session titled The Evolution of Podcast Content: From Creation to Monetization. Continue Reading

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SiriusXM buys Simplecast, pairs it with AdsWizz and connects it to Pandora

SiriusXM is hitting the nets this morning with a smart acquisition. The satellite radio and digital audio holding company is buying podcast host Simplecast. That’s the short story. The bigger picture is a full-on podcast distribution and monetization system for podcast creators at all levels. Continue Reading