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SiriusXM, Pandora, Stitcher launch new channels, podcasts, and events for Black Music Month

June is Black History Month, siriusXM is marshalling its sprawling inventory of audio platforms in a combined celebration and promotion. The company, along with its Pandora and Stitcher subsidiaries, announced the launch of three exclusive limited-engagement channels, a groundbreaking original podcast, and specialty music programming. Continue Reading

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SiriusXM combines acquired sales orgs to create SXM Media, reaching 150M listeners

Today audio juggernaut SiriusXM is announcing the merger of three internal sales divisions attached to Sirius, Pandora, and Stitcher. Unifying the three ad sales entities creates a marketplace of 150-million listeners across a constellation of satellite programming, lean-back streaming music, and podcasting. The newly combined unit is called SXM Media. Continue Reading

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SiriusXM acquires 99% Invisible Inc.

Emulating Spotify and The New York Times, and furthering an ongoing era of podcast consolidation, SiriusXM has acquired 99% Invisible Inc., the owner of the venerable 99% Invisible podcast and its spinoffs. The podcast was launched by host Roman Mars in 2010, which could be considered the Middle Ages of podcasting — an era between the rosy founding days of a new media category and the modern resurgence which started with NPR’s Serial in 2014. Click for details. Continue Reading

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ART19 hires David Murray from Stitcher as new CFO

In a new demonstration of ART19’s history of using Stitcher as a fertile executive hunting ground, the podcasting technology and monetization company has hired David Murray as its new CFO. (Click through for a timeline of acquisitions and executives at Stitcher, Midroll, Scripps, ART19, and SiriusXM). Murray will help lead ART19’s expansion from pure SaaS business into a full-fledged media company. Continue Reading

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SiriusXM closes Stitcher: 150M addressable audience, new lines of reporting, Pandora gets more podcasts

SiriusXM has closed its acquisition of Stitcher, three months after the July announcement that the satellite giant would buy the pioneering podcast company. Stitcher joins Pandora as a wholly-owned Sirius company. SiriusXM also has an exclusive ad sales partnership with Soundcloud. Today’s announcement puts the combined audience at 150-million listeners, and calls that reach “the largest addressable audience in North America across all categories of digital audio – music, sports, talk, and podcasts.” Continue Reading

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“Hidden Brain” podcast moves to Midroll Media for exclusive repping

The Hidden Brain podcast, hosted by Shankar Vedantam, has moved its ad representation exclusively to Midroll Media, the ad sales division of Stitcher. (Stitcher has recently been acquired by SiriusXM, from E.W. Scripps, in a deal which will close by Q3). Alongside this deal, Hidden Brain will be produced independently by Hidden Brain Media, starting October 1. The podcast will continue to be distributed by NPR. It’s a chart success — click through to see its placements.
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SiriusXM: Streaming, acquisitions, and the uncertainty of podcasting

In its recent Q2 earnings call, Sirius XM discussed streaming, its multiple acquisitions, and podcasting in some detail. Remarks about podcasting are quite interesting, somewhat shading the industry as young and largely immature, while evangelizing the production and marketing power of SiriusXM. Click through for many quotes. Continue Reading

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Scripps sells Stitcher to SiriusXM: Confirmed by both companies

What was previously a Rumor Fact(ory) item is today finalized and confirmed: SiriusXM is buying Stitcher from Scripps. We received press releases from both SiriusXM (via the PR office of subsidiary Pandora) and E.W.Scripps. From Scripps, the news is about that company’s profitable investment in Stitcher over five years. for sirius, the vision gets big, fast, and the company isn’t shy about claiming preeminence in podcasting. Continue Reading