AdsWizz

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AdsWizz certified for “audibility” by IAB Tech Lab

Posted on by Brad Hill

AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard.  Continue Reading →

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SoundCloud (unsurprisingly) picks AdsWizz for exclusive ad-repping in 14 Euro markets

Posted on by Brad Hill

AdsWizz is trumpeting a major get — Berlin-HQ’d global streamer SoundCloud has chosen the U.S.-HQ’d global ad-tech company AdsWizz to exclusively represent digital audio ad sales in significant European markets. This deal has an in-house feeling; AdsWizz is a subsidiary of Pandora, which is owned by Sirius XM, which also owns 30% of SoundCloud.  Continue Reading →

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AdsWizz milestone: 1M PodScribe transcripts completed for sharply targeted advertising

Posted on by Brad Hill

Just over a year since ad-tech company AdsWizz launched PodScribe, a proprietary podcast transcript feature, the company has announced that one-million episodes have been transcribed and are available for word-specific targeting by podcast advertisers. The tool illuminates contexts within podcast episodes and enables advertisers to target brand-safe positioning, and avoid brand-unsafe contexts. Continue Reading →

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Podcast advertising up 44% from January to June (AdsWizz, IAB Upfront)

Posted on by Brad Hill

Ad tech company AdsWizz presented a raft of data at the IAB Podcast Upfront this week. One key point which caught our attention was the growth in advertising from  January to June — up 44% in that period. Whatever disruptions Covid imposed on the industry, the overall growth trend over six months is startling.  Click through for charts. Continue Reading →

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NPR leverages member stations to make “Consider This” a localized news podcast

Posted on by Brad Hill

Announced at today’s IAB Podcast Upfront (Day 1), NPR is changing Consider This into a localized news podcast serving 10 regions. will hear a version of Consider This with reporting on their community from their community, alongside a national view from NPR. NPR notes that this program is unique to podcasting, and made possible by public radio’s shared journalism and digital networks. Delivering the right localized show to each listener is accomplished by AdsWizz and Nielsen. Continue Reading →

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Adwizz’s AudioGo launches from public beta, offers easy audio ad buying

Posted on by Brad Hill

We’ve been writing about AudioGo, the audio  advertising buying platform from AdsWizz, for over a year, as  it moved through a public beta. During this  time the service added testing partners including Entravision and Berkshire Hathaway HomeServices. Today the company announces that the service is emerging from beta into a full-on ad-buying service available to all. The platform now has several new features designed to support smaller buyers looking to capitalize on increasing audio consumption. The cost of entry is surprisingly low. Continue Reading →

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Google advances its programmatic audio buying tools

Posted on by Brad Hill

Google has raised its game in programmatic audio. Google’s broad digital advertising platform, Ad Manager, is getting audio programmatic for the first time. Additionally, Google’s DV360 is enhancing its existing tools. DV360 is the abbreviated brand name of Display & Video 360, formerly called DoubleClick. The systems stumbles over RSS feeds, perhaps slowing adoption ion podcasting, though independent distribution platforms like Spotify and Pandora work fine. Continue Reading →

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SiriusXM: Streaming, acquisitions, and the uncertainty of podcasting

Posted on by Brad Hill

In its recent Q2 earnings call, Sirius XM discussed streaming, its multiple acquisitions, and podcasting in some detail. Remarks about podcasting are quite interesting, somewhat shading the industry as young and largely immature, while evangelizing the production and marketing power of SiriusXM. Click through for many quotes. Continue Reading →