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AdsWizz adds Dynamic Creative Optimization to its digital audio ad platforms

Tech company AdsWizz is announcing a new layer to its AudioMatic and AudioServe digital audio advertising platforms. Called Dynamic Creative Optimization, it allows advertisers to use targeting data to generate over 10-million (that’s not a typo; ten million) ad creative variations which personalize advertising to listeners. Click for details. Continue Reading

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Podcast advertising reportedly takes a hit as coronavirus forces businesses to cut costs

Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading

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AdsWizz AudioGO bolstered with new publisher and advertiser support

We last heard about AudioGO, a self-serve digital audio ad-buying platform for small businesses, last May when the company offered an update of its $250-minimum ad buying operation. Today, AdsWizz is announcing two agreements — with Entravision and Berkshire Hathaway HomeServices — that bolster the platforms’ recognition and effectiveness. Continue Reading

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AdsWizz launches new PodScribe tool for contextual ad targeting in podcasts

AdsWizz, a specialist in digital audio advertising technology, announced a new feature called PodScribe that offers scalable, contextual ad targeting in podcasts. PodScribe is built on advanced speech-to-text transcription technology, which lets advertisers target by the keywords, concepts, topics, and interests that appear in a show. Continue Reading

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AdsWizz partners with Tapad for smoother digital identity across devices

Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading

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Verizon Media integrates with AdsWizz to broaden its programmatic audio inventory

This week Verizon Media held its 2019 NewFront event, spotlighting content and technology innovations. One announcement pertaining to digital audio ad tech is a new affiliation between Verizon Media and AdsWizz. Verizon announced a global integration with AdsWizz, to expand Verizon’s DSP (demand-side platform) audio inventory. Continue Reading