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SiriusXM: Streaming, acquisitions, and the uncertainty of podcasting

In its recent Q2 earnings call, Sirius XM discussed streaming, its multiple acquisitions, and podcasting in some detail. Remarks about podcasting are quite interesting, somewhat shading the industry as young and largely immature, while evangelizing the production and marketing power of SiriusXM. Click through for many quotes. Continue Reading

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SiriusXM buys Simplecast, pairs it with AdsWizz and connects it to Pandora

SiriusXM is hitting the nets this morning with a smart acquisition. The satellite radio and digital audio holding company is buying podcast host Simplecast. That’s the short story. The bigger picture is a full-on podcast distribution and monetization system for podcast creators at all levels. Continue Reading

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AdsWizz adds Dynamic Creative Optimization to its digital audio ad platforms

Tech company AdsWizz is announcing a new layer to its AudioMatic and AudioServe digital audio advertising platforms. Called Dynamic Creative Optimization, it allows advertisers to use targeting data to generate over 10-million (that’s not a typo; ten million) ad creative variations which personalize advertising to listeners. Click for details. Continue Reading

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Podcast advertising reportedly takes a hit as coronavirus forces businesses to cut costs

Ad Age interviewed several executives about how podcast advertising is changing along with listening in the coronavirus pandemic. Not only are many businesses cutting the ad budget due to shut-downs and stay-at-home orders, but many of those that are still running ads don’t want to be linked with discussions of the pandemic. Continue Reading

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AdsWizz AudioGO bolstered with new publisher and advertiser support

We last heard about AudioGO, a self-serve digital audio ad-buying platform for small businesses, last May when the company offered an update of its $250-minimum ad buying operation. Today, AdsWizz is announcing two agreements — with Entravision and Berkshire Hathaway HomeServices — that bolster the platforms’ recognition and effectiveness. Continue Reading

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AdsWizz launches new PodScribe tool for contextual ad targeting in podcasts

AdsWizz, a specialist in digital audio advertising technology, announced a new feature called PodScribe that offers scalable, contextual ad targeting in podcasts. PodScribe is built on advanced speech-to-text transcription technology, which lets advertisers target by the keywords, concepts, topics, and interests that appear in a show. Continue Reading