Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading
AdsWizz has entered a partnership with i-Believe, a media sales agency in Ireland, for the launch of a new Irish audio marketplace called AudioOne. According to the deal, i-Believe’s sales team will sell inventory from local publishers and from AdsWizz’ AdWave global marketplace on the AudioOne brand. Continue Reading
AdsWizz has teamed with Communicorp Media for a new digital audio advertising exchange in Ireland. The audioXi service launches with 20 million monthly impressions from more than 20 independent publishers. Continue Reading
AdsWizz has entered a partnership with Univision, a media company specializing in Hispanic-American audiences. Under the terms of the arrangement, Univision will use the AdsWizz AudioMax platform for programmatic ad buying on its Uforia radio and streaming music service. Continue Reading
AdsWizz continues to share insights from brands using its new ShakeMe mobile technology for audio advertisements. The ad format, which lets listeners take a pre-determined action by shaking their smartphones, was the center of a campaign for Shell Car Wash that aired on German digital streaming radio service Rock Antenne. Continue Reading
Pandora is taking the next step with its programmatic advertising strategy. After announcing the beta launch of a private programmatic marketplace in February, the audio company has now opened up the exchange to general buying. Continue Reading
AdsWizz has launched a Podcast Platform Partnership Program that will offer participants tools for rapidly increasing revenue growth and reducing expenses with their podcasting efforts. The digital audio advertising specialist’s suite of monetization services include ad insertion, ad targeting with its AudioServe, and ad buying with its AudioMax supply-side provider. Continue Reading
AdsWizz announced that radio sports station talkSPORT will leverage its ShakeMe technology for a new campaign in the UK. ShakeMe is an interactive audio ad format that helps listeners take an automatic action on their smartphone in response to the spot. Continue Reading
Radiocity.in, the digital arm of Indian broadcaster Radio City, has entered a partnership with AdsWizz and the Google AdWords Premier Small & Medium Business Partner Program. These deals could create new revenue streams for the Indian company. Working with AdsWizz will allow Radio City to monetize its online radio stations with the programmatic buying of audio ad inventory. Continue Reading
In 2018 there is a fresh sense that programmatic audio is coming into an era of recognition and marketplace maturity. RAIN spoke with Scott Walker, Pandora’s SVP of Programmatic Sales, and Alexis van de Wyer, CEO of AdsWizz. The conversation touched on Google’s entry into programmatic audio, predictions of the future, and Pandora’s acquisition of AdsWizz.
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Digital audio technology company AdsWizz won the Drum Digital Trading Award in the category of Best Overall Technology for Programmatic Trading. Of special note is that this awards program, which has been running annually since 2014, covers all media categories for digital advertising. So the top placement is not only a celebratory moment for the company, but a spotlight on the maturation of digital audio as an important programmatic advertising medium. Continue Reading
Today brings dual announcements from Pandora. First, the audio platform has completed its acquisition of AdsWizz, which was initially presented in March. The second item is Pandora’s addition of a family plan. Continue Reading