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AdsWizz partners with Tapad for smoother digital identity across devices

Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading

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Verizon Media integrates with AdsWizz to broaden its programmatic audio inventory

This week Verizon Media held its 2019 NewFront event, spotlighting content and technology innovations. One announcement pertaining to digital audio ad tech is a new affiliation between Verizon Media and AdsWizz. Verizon announced a global integration with AdsWizz, to expand Verizon’s DSP (demand-side platform) audio inventory. Continue Reading

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AdsWizz launches advertiser accreditation program for certified digital audio expertise

AdsWizz has unveiled a new program for certifying advertisers’ expertise in digital audio. The Digital Audio Expert Program will test participants on their knowledge of advertising in this format as well as building new skills in audio. OMG Programmatic is the first agency to complete the certification program. Continue Reading

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AdsWizz now integrates with Google Display and Video 360

Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading

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AdsWizz delivers nearly 4% interaction rate with latest ShakeMe digital audio ad campaign

AdsWizz continues to share insights from brands using its new ShakeMe mobile technology for audio advertisements. The ad format, which lets listeners take a pre-determined action by shaking their smartphones, was the center of a campaign for Shell Car Wash that aired on German digital streaming radio service Rock Antenne. Continue Reading