Digital audio advertising specialist AdsWizz is introducing a new way to track in the impact of audio campaigns on in-store visits. The company partnered with Big Mobile, a business focused on mobile engagement, for the technology. Continue Reading
AdsWizz announced that it has chosen Mediastream as a partner for serving the Latin American market. The deal will allow streaming radio publishers in the region to monetize their inventory, while advertisers can run their audio campaigns more efficiently and stations can quickly scale their businesses. Continue Reading
AdsWizz has released a new version of it Ad Insertion Software that includes support for the Remote Audio Data standard developed by NPR. The RAD platform offers reporting on actual listening to a podcast file rather than simply the number of times it is downloaded. Continue Reading
Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading
AdsWizz shared details on its AudioGO self-serve audio ad platform. The service entered its public beta earlier in the quarter, and appears to still be in that stage of development. AudioGO is designed to help small businesses and agencies to buy advertising on mainstream audio services. Continue Reading
This week Verizon Media held its 2019 NewFront event, spotlighting content and technology innovations. One announcement pertaining to digital audio ad tech is a new affiliation between Verizon Media and AdsWizz. Verizon announced a global integration with AdsWizz, to expand Verizon’s DSP (demand-side platform) audio inventory. Continue Reading
AdsWizz has unveiled a new program for certifying advertisers’ expertise in digital audio. The Digital Audio Expert Program will test participants on their knowledge of advertising in this format as well as building new skills in audio. OMG Programmatic is the first agency to complete the certification program. Continue Reading
Ad tech company AdsWizz, wholly owned by Pandora, announced new integrations with Google’s Display &Video 360 platform. The deal connects the AudioMax supply side platform, which is used to power Pandora’s programmatic buying solution, and AdWave, a global audio marketplace with more than 3 billion audio ad impressions each month worldwide, to Google’s massive footprint of buy-side users. Continue Reading
AdsWizz has entered a partnership with i-Believe, a media sales agency in Ireland, for the launch of a new Irish audio marketplace called AudioOne. According to the deal, i-Believe’s sales team will sell inventory from local publishers and from AdsWizz’ AdWave global marketplace on the AudioOne brand. Continue Reading
AdsWizz has teamed with Communicorp Media for a new digital audio advertising exchange in Ireland. The audioXi service launches with 20 million monthly impressions from more than 20 independent publishers. Continue Reading
AdsWizz has entered a partnership with Univision, a media company specializing in Hispanic-American audiences. Under the terms of the arrangement, Univision will use the AdsWizz AudioMax platform for programmatic ad buying on its Uforia radio and streaming music service. Continue Reading
AdsWizz continues to share insights from brands using its new ShakeMe mobile technology for audio advertisements. The ad format, which lets listeners take a pre-determined action by shaking their smartphones, was the center of a campaign for Shell Car Wash that aired on German digital streaming radio service Rock Antenne. Continue Reading