Top-tier podcast ad company AdsWizz is announcing that hosting platform Simplecast is now “officially part of the AdsWizz family.” That’s acquisition language, but both companies are acquired subsidiaries of audio giant SiriusXM, so this appears to be an internal tie-up of the two technologies. Click for more. Continue Reading
Adtech company AdsWizz has introduced a new targeting technology for marketers who advertise in streaming music environments. Called Mood Targeting, “The new product seeks to match the mood or content of an ad, to the mood of the listener’s song or playlist.” Targeting music mood was a Pandora breakthrough years ago, and Pandora originally acquired AdsWizz (both are subsidiaries of SiriusXM). Click for details. Continue Reading
Audio adtech giant and SXM Media subsidiary AdsWizz has released a deep and detailed guide to technology tools in digital audio advertising, matched to advertiser expectations and future needs. It is a formidable whitepaper, casting a knowledge net over the industry punctuated by company-specific technologies, products, and solutions. Click for an overview and an essential download link. Continue Reading
SoundStack, the self-defined “audio-as-a-service” podcast tech company, blasted into February by announcing a triple executive raid. Three new executives join SoundStack’s marketing, finance, and product groups. Click for deets and pics. Continue Reading
SiriusXM unleashed a press release today — dense and carefully worded — introducing a new SXM Media technology called AudioID on the AdsWizz audio ad tech platform owned by Sirius. The public announcement (read it HERE) promises a new kind of data and personal ID relationship between listeners and marketers, without exactly describing what the changes will be. We dive in. Continue Reading
Serial entrepreneur Brad Smith, who founded podcast hosting platform Simplecast, has been named Head of Podcast Products for SiriusXM, effective immediately, the company tells RAIN. Smith will manage a team responsible for SiriusXM’s podcast product strategy across all of its owned platforms – including SiriusXM, Pandora, and Stitcher. Continue Reading
In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too. Continue Reading
In Q1 2021, SiriusXM added 126,000 net subscribers. Revenue grew 5% from a year ago. Net income was $219-million. Company execs answered questions about podcast subscriptions, and Pandora performance. Continue Reading
Digital audio advertising company AdsWizz is announcing having reached the milestone of one billion monthly downloads. The company is paired with podcast host Simplecast, via separate acquisitions by parent entity Sirius XM. Continue Reading
AdsWizz, a leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. If that makes your eyes cross, think of it as “audibility.” This is the first time an audio ad-tech provider has had their SDK (Software Development Kit) certified for this compliance, enabling “audibility” verification of audio ads. The purpose of this standard is to give audio advertisers authentication that their ads are heard. Continue Reading
Audio ad-tech company AdsWizz has won a Digiday Award as the “Most Innovative Technology Platform.” That specific program being awarded is Dynamic Creative Optimization, which enables marketers to dynamically generate 10-million unique audio creative ad variations. Continue Reading
AdsWizz is trumpeting a major get — Berlin-HQ’d global streamer SoundCloud has chosen the U.S.-HQ’d global ad-tech company AdsWizz to exclusively represent digital audio ad sales in significant European markets. This deal has an in-house feeling; AdsWizz is a subsidiary of Pandora, which is owned by Sirius XM, which also owns 30% of SoundCloud. Continue Reading