“Black Podcast Listener Report” reveals size and characteristics of the American Black audience

The much anticipated Black Podcast Listener Report, with support from Edison Research and Mindshare, was released today and presented in a webinar. Key survey points cover the size of the Black listening audience and how it compares with the total U.S. population, how that audience discovers podcasts, their receptivity to podcast ads, and much more. Click through for many data points and graphics. Continue Reading


36% of Black Americans listen to podcasts monthly: New research (Edison, SXM, Mindshare)

“Black listeners are closing the gap with the general market.” That’s a general insight driving a new consumer survey study fielded by Edison Research and supported by SXM Media and media agency Mindshare. The Black Podcast Listener Report will be presented via webinar on Tuesday, November 16. Click for a early data nibbles and link to free registration. Continue Reading


SiriusXM invests in Audio Up, grabs a board seat, and signs strategic agreement

SiriusXM notified us of a creative and strategic agreement with podcast production house Audio Up to make podcasts and other types of audio. But there is more to this than the typical co-production deal. SiriusXM also laid $12M on Audio Up and joined the board. We asked Sirius whether an acquisition is in the wind. Continue Reading


SXM Podcast Universe offers an interactive podcast browser for advertisers, with stats

SXM Media, the ad-sales division of SiriusXM’s combined digital audio assets — Pandora, Stitcher, Simplecast, and AdsWizz — launched SXM Podcast Universe, a few weeks ago. It’s a spacey interactive display of podcasts in the SXM network, and their audience characteristics. Today we test-drove it, and found it to be spacey, informative, and fun. Click for details, link, and screnshots. Continue Reading