Podcast network Crooked Media has signed with SXM Media (ad-sales arm of Sirius XM), giving SXM exclusive global ad sales rights across Crooked Media’s catalog. We learn from Variety that the deal was brokered by Matthew Ball of EpyllionCo, Jason Rapp of Whisper Advisors, and Adam Kaller and Ryan Pastorek of Hansen Jacobson.
The publisher is best known for Pod Save America, which has a catalog of 588 episodes. The network shows 27 shows in total on its website, which include recognized titles Wind of Change and four Pod Save… spinoffs.
SXM’s sales ownership under this deal extends to digital video, social media, and live events. The podcasts will join Sirius XM’s networks, and be distributed on Stitcher, Pandora, and the SXM App. The shows will also be heard on SiriusXM’s satellite system, reaching 32-million subscribers.
Currently, Crooked Media serves over 21-million downloads per month across the catalog.
“We started Crooked to create space for better conversations about politics, culture and the world around us,” Crooked Media co-founders Jon Favreau, Jon Lovett and Tommy Vietor said in a joint statement. “We are excited to team up with SiriusXM to extend that mission to a bigger audience. This deal allows Crooked to invest in more shows, expand our creative network and reach more listeners while remaining a fully independent company, which has been crucial to our ability to make great shows and mobilize a growing, engaged community.”
Scott Greenstein, SiriusXM’s president and chief content officer, added, “We are thrilled to collaborate with Crooked Media and will use our platforms to help them grow their audience as well as drive value to our SiriusXM subscribers. Jon Favreau, Jon Lovett, and Tommy Vietor are three of the best podcasters around and we believe in their creative vision.”