Today SiriusXM announces its acquisition of Conan O’Brien’s podcast company Team Coco, for $150-million. The deal includes hit podcast “Conan O’Brien Needs a Friend,” and all Team Coco employees become SiriusXM employees. Team Coco produced 14 shows currently. Conan enters a five-year development deal. Continue Reading
Two VPs and a Senior Director have just been added to the Brand and Consumer Marketing team at SiriusXM. As a team they will be responsible for driving growth and brand awareness for SiriusXM, Pandora, and its core businesses through innovative marketing initiatives, partnerships and experiences. Continue Reading
Entertainment company and odcast constne studio Audio Up is bragging about receiving three Webby nominations for that program’s upcoming 26th annual ceremony. Audio Up recently got our attention when SiriusXM invested in the outfit and claimed a board seat. Continue Reading
Podcast network Crooked Media has signed with SXM Media (ad-sales arm of Sirius XM), giving SXM exclusive global ad sales rights across Crooked Media’s catalog. Crooked is best known for Pod Save America but has 27 titles. The sales rights in this deal are extensive. Click for details. Continue Reading
SiriusXM unleashed a press release today — dense and carefully worded — introducing a new SXM Media technology called AudioID on the AdsWizz audio ad tech platform owned by Sirius. The public announcement (read it HERE) promises a new kind of data and personal ID relationship between listeners and marketers, without exactly describing what the changes will be. We dive in. Continue Reading
SiriusXM is announcing today that its SXM Media group has obtained exclusive ad-repping for Crime Junkie, a persistent top-10 podcast (currently #2 in Apple’s All Podcasts list for the U.S., as of this post), and for all shows within the Audiochuck network of which Crime Junkie is the flagship. Continue Reading
Following our report of SiriusXM’s engagement with, and investment in, podcast network Audio Up, we now learn more details of Audio Up’s network of investors and new board members. Continue Reading
SiriusXM notified us of a creative and strategic agreement with podcast production house Audio Up to make podcasts and other types of audio. But there is more to this than the typical co-production deal. SiriusXM also laid $12M on Audio Up and joined the board. We asked Sirius whether an acquisition is in the wind. Continue Reading
SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. They from from EY (formerly Ernst & Young), Netflix, Disney, and iHeartMedia Continue Reading
Serial entrepreneur Brad Smith, who founded podcast hosting platform Simplecast, has been named Head of Podcast Products for SiriusXM, effective immediately, the company tells RAIN. Smith will manage a team responsible for SiriusXM’s podcast product strategy across all of its owned platforms – including SiriusXM, Pandora, and Stitcher. Continue Reading
SiriusXM is making noise about a new multimedia ad campaign featuring a large and glittering array of celebrities including Kevin hart, Dave Grohl, LL COOL J, Bebe Rexha, Kehlani, Jeff Lewis, Helio Castroneves. A few selected SiriusXM DJs are also featured. The thrust of the campaign is out-of-car listening. Click through for a video; it’s funny. Continue Reading
June is Black History Month, siriusXM is marshalling its sprawling inventory of audio platforms in a combined celebration and promotion. The company, along with its Pandora and Stitcher subsidiaries, announced the launch of three exclusive limited-engagement channels, a groundbreaking original podcast, and specialty music programming. Continue Reading