SiriusXM intros AudioID via AdsWizz subsidiary; promises “a new era of identity”

SiriusXM unleashed a press release today — dense and carefully worded — introducing a new SXM Media technology called AudioID on the AdsWizz audio ad tech platform owned by Sirius. The public announcement (read it HERE) promises a new kind of data and personal ID relationship between listeners and marketers, without exactly describing what the changes will be. We dive in. Continue Reading

SiriusXM invests in Audio Up, grabs a board seat, and signs strategic agreement

SiriusXM notified us of a creative and strategic agreement with podcast production house Audio Up to make podcasts and other types of audio. But there is more to this than the typical co-production deal. SiriusXM also laid $12M on Audio Up and joined the board. We asked Sirius whether an acquisition is in the wind. Continue Reading

Brad Smith, Simplecast founder, named Head of Podcast Products at SiriusXM

Serial entrepreneur Brad Smith, who founded podcast hosting platform Simplecast, has been named Head of Podcast Products for SiriusXM, effective immediately, the company tells RAIN. Smith will manage a team responsible for SiriusXM’s podcast product strategy across all of its owned platforms – including SiriusXM, Pandora, and Stitcher. Continue Reading

SiriusXM unleashes largest-ever media campaign, emphasizing out-of-car listening

SiriusXM is making noise about a new multimedia ad campaign featuring a large and glittering array of celebrities including Kevin hart, Dave Grohl, LL COOL J, Bebe Rexha, Kehlani, Jeff Lewis, Helio Castroneves. A few selected SiriusXM DJs are also featured. The thrust of the campaign is out-of-car listening. Click through for a video; it’s funny. Continue Reading

SiriusXM, Pandora, Stitcher launch new channels, podcasts, and events for Black Music Month

June is Black History Month, siriusXM is marshalling its sprawling inventory of audio platforms in a combined celebration and promotion. The company, along with its Pandora and Stitcher subsidiaries, announced the launch of three exclusive limited-engagement channels, a groundbreaking original podcast, and specialty music programming. Continue Reading

SiriusXM CEO: “We’ll continue to be opportunistic,” and predicts double-digit growth “for years to come”

In an interview at this week’s J.P. Morgan Technology, Media & Communications Conference, CEO Jennifer Witz held forth about SiriusXM’s business strategies and accomplishments. She predicted revenue growth, noted that podcasting is still small, and promised an opportunistic approach to acquisitions. Continue Reading