Russ Crupnick of MusicWatch returns to RAIN News with a bold and well researched assessment of SiriusXM, reaching a broad conclusion that the satellite/streaming service is underestimated after a challenging Q1 earnings call. Original research from MusicWatch bolsters the argument, in addition to several keen business-side observations from Russ. A thorough assessment and a good read. Continue Reading
Adam Sachs, a pioneering podcast executive, has been promoted by SiriusXM to the role of Senior Vice President of Entertainment, Comedy and Podcasts Programming. was head of Team Coco, Conan O’Brien’s podcast company, and was CEO of Midroll Media (parent company of Stitcher) when it was acquired by SiriusXM in 2020. Continue Reading
“The economics of podcasting got a little out of hand, to say the least.” So said Scott Greenstein, President and Chief Content Officer of SiriusXM. Sirius noted that headwinds with economic and business uncertainties causing many major advertisers to be cautious in their marketing spend. Still podcasting grew 24% in full-year 2022, and represented 38% of total advertising business in the year. Continue Reading
Today SiriusXM announces its acquisition of Conan O’Brien’s podcast company Team Coco, for $150-million. The deal includes hit podcast “Conan O’Brien Needs a Friend,” and all Team Coco employees become SiriusXM employees. Team Coco produced 14 shows currently. Conan enters a five-year development deal. Continue Reading
Two VPs and a Senior Director have just been added to the Brand and Consumer Marketing team at SiriusXM. As a team they will be responsible for driving growth and brand awareness for SiriusXM, Pandora, and its core businesses through innovative marketing initiatives, partnerships and experiences. Continue Reading
Entertainment company and odcast constne studio Audio Up is bragging about receiving three Webby nominations for that program’s upcoming 26th annual ceremony. Audio Up recently got our attention when SiriusXM invested in the outfit and claimed a board seat. Continue Reading
Podcast network Crooked Media has signed with SXM Media (ad-sales arm of Sirius XM), giving SXM exclusive global ad sales rights across Crooked Media’s catalog. Crooked is best known for Pod Save America but has 27 titles. The sales rights in this deal are extensive. Click for details. Continue Reading
SiriusXM unleashed a press release today — dense and carefully worded — introducing a new SXM Media technology called AudioID on the AdsWizz audio ad tech platform owned by Sirius. The public announcement (read it HERE) promises a new kind of data and personal ID relationship between listeners and marketers, without exactly describing what the changes will be. We dive in. Continue Reading
SiriusXM is announcing today that its SXM Media group has obtained exclusive ad-repping for Crime Junkie, a persistent top-10 podcast (currently #2 in Apple’s All Podcasts list for the U.S., as of this post), and for all shows within the Audiochuck network of which Crime Junkie is the flagship. Continue Reading
Following our report of SiriusXM’s engagement with, and investment in, podcast network Audio Up, we now learn more details of Audio Up’s network of investors and new board members. Continue Reading
SiriusXM notified us of a creative and strategic agreement with podcast production house Audio Up to make podcasts and other types of audio. But there is more to this than the typical co-production deal. SiriusXM also laid $12M on Audio Up and joined the board. We asked Sirius whether an acquisition is in the wind. Continue Reading
SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. They from from EY (formerly Ernst & Young), Netflix, Disney, and iHeartMedia Continue Reading