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AdsWizz partners with Tapad for smoother digital identity across devices

Tapad, a New York-based global ad tech company specializing in digital identities, is announcing today an agreement with audio ad-tech platform AdsWizz. The deal weds Tapad’s key product — the “Tapad Graph” — into AdsWizz’s programmatic AudioMatic platform. The purpose here is to enable digital audio advertisers to smartly reach consumers across their devices. Continue Reading

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Veritonic launches Audio Score, an audio effectiveness standard

Veritonic, a preeminent audio value technology platform, today announced its Audio Score — a measure of audio effectiveness that can be applied to audio ads, sonic brand elements like audio logos, voices, music, and scripts. The idea  is to apply a grading standard of effectiveness to any audio which is created to influence audiences and create deeper relationships with customers. Continue Reading

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RadioPublic’s Podfund announces first new podcast investments

Two months ago RadioPublic announced Podfund, a venture-backed podcast incubator funded by $2.3-million in venture investments. It is an open-door plan that any audio producer can enter for a shot at gaining a $25,000-$50,000 bankroll, with a revenue-share plan of 7-15% over three years. Today RadioPublic is announcing three audio projects which have gained Podfund support. Continue Reading

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PODTRAC: NPR top publisher in June (plus RAIN data remix for audience-per-show)

Podtrac released the Top 10 Podcast Publishers ranking for June. In it, the tightly competitive reign of NPR (#1) and iHeartRadio (#2) continued as in previous months. RAIN has remixed the ranker to list publishers according to the size of audience, and number of plays, per show produced by each publisher. The result shines light on the power of hit shows vs. the power of a network ecosystem.  Continue Reading

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RAIN Summit Fireside Chat transcript: Alexis van de Wyer (AdsWizz) and Simon Thomas (Omnicom Media Group)

In a RAIN Summit and RAIN News first, we are pleased to offer a complete transcript of a Fireside Chat session from the RAIN Digital Audio Advertising Summit in Chicago, June 4. The team at AdsWizz, a Presenting Sponsor and participant in the onstage conversation, created the transcript for RAIN News readers. Continue Reading