Author: Brad Hill

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Implausible partners? Podcasts and Smart TVs

Posted on by Brad Hill

According to surveys conducted by Signal Hill Insights, 2021 was the plateau year for smart speakers. In that year nearly a third of weekly podcast consumers (31%, to be exact) reported listening via smart speaker. Now? That behavior has reduced to 20%. Podcast listening across the board has not reduced, though. Signal Hill exec Paul Riismandel reports that 55% of 12+ Americans listen to podcasts. Enter the television as a major player in podcast consumption. Continue Reading →

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Mark Mulligan: Streaming is both retail and radio. It shouldn’t be

Posted on by Brad Hill

by Mark Mulligan

“The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation.” In his latest column, Mark Mulligan asks whether streaming (more exactly, supremium) can monetize fandom. Continue Reading →

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Growth and new user structure: Insights from the German podcast market

Posted on by Brad Hill

Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
Continue Reading →

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“Podcasting is changing fast” — new growth metrics from Podcast Marketing Academy

Posted on by Brad Hill

In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading →