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James Cridland’s International Radio Trends: 4BC switches frequency; and a landmark for UK commercial radio

by James Cridland

James Cridland returns with a richly informative newsletter about radio around the world. In this week’s edition: A frequency trade in Brisbane; a Flash review; a milestone in commercial UK radio; some on-brand whistling and much more. Continue Reading

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Exclusive look: AdLarge 2021 Podcast Buying Guide

Leading podcast ad sales network AdLarge kindly sent us an exclusive preview copy of the company’s new 2021 Podcast Buying Guide, the fourth in an annual series, set for release Monday. We have admired previous installations of this helpful document for its smart organization and lucid writing. This year’s edition carries forward those values and introduces new features. Continue Reading

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Apple dominates stream share; Spotify catching up in audience

Podcast measurement service Podtrac released data measuring podcast listening platforms. The report compares download and audience shares across leaders Apple and Spotify, as well as iHeartRadio, Chrome, Alexa, and a single group other services. Podtrac also reveals how those shares have changed year-over-year (Aug 2020 to Sep 2021). Finally, a graph illustrates the average number of streams delivered per listener, on each platform. It’s all quite interesting. Click through. Continue Reading