In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading
Positioning of the leaders remained the same in June stream listening, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. The group as a whole lost 4% in overall listening compared to May. Continue Reading
Less than a week after the IAB Podcast Upfront, at which Panoply was a presenter, that organization has dramatically changed strategy and structure. Panoply, which creates podcasts and hosts them (both its own shows and those produced by others), is severing its content operation, and becomes a podcast advertising/technology company. Continue Reading
Announcing the inaugural RAIN Summit Canada. The half-day event takes place October 10, 2018 at the Glenn Gould Studio in Toronto. Feature presentations, discussion panels, and new research. Registration now open. Continue Reading
Show Shouts highlights noteworthy new and upcoming podcasts from across the vast and fast-growing category. In this edition: a history of standup, a power-politics show featuring Richard Clarke and Bill Clinton, and a history less from Detroit’s War on Drugs. Continue Reading
Timed to coincide with the IAB Podcast Upfront yesterday in New York, Podtrac released comparative metrics across the span of its monthly public reports of streams and downloads, showing double-digit percentage growth of downloads and unique listeners. Continue Reading
Brief news items and worthy reads from around the web: How AI-generated music is changing the way hits are made. Meet the company preparing to be the last CD distributor standing. Virginia is for podcast lovers. Continue Reading
Spotify held its slight lead over Pandora in March stream listening, an advantage established in January after three years of chasing. Aside from that metrics rivalry, the Top 20 group in Triton Digital’s Webcast Metrics report gained one percent in overall listening compared to February. PLUS — a little bit of smart speaker reporting. Continue Reading
As podcasting continues to grow in audience and revenue, Midroll Media, a leading force in content and advertising will present a free webinar in collaboration with RAIN News. A panel presentation followed by Q&A with the online audience will examine the marketing opportunity of podcasts for national brands. Continue Reading
Nielsen has released a report centered on the Indian music industry and its unique position within the global business. The India Music 360 2018 report is based on surveys from June-July of 2018, with 1,570 surveys conducted in an age range of 16 to 45. Continue Reading
Show Shouts highlights noteworthy new and upcoming podcasts from across the vast and still-growing audio medium. Today’s developments include more NPR politics programming, an exclusive score for Spotify, and true crime at iHeartRadio. Continue Reading
The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading