In Magellan AI’s latest monthly report of top podcast advertisers, tracking July activity, we see many of the same brands that have populated the Top 15 Spenders list for the last several months. We compare the past four monthly reports to identify newcomers — there are only two amid lots of repeaters. Click for details and charts. Continue Reading
Apple has introduced two new sharing and personalization features for its podcast listening platform. Both target personalized discovery. Users can share recommendations, and the platform also can deliver personalized suggestions that go across podcast categories. Continue Reading
Research firm eMarketer released two connected projections based on a consumer survey fielded in August. First, a prediction that Spotify will overtake Apple in number of people listening to podcasts monthly. Second, a broad projection of podcast listening in the U.S. (That second projection contradicts Edison Research.) Click for details and graphics. Continue Reading
Ad-tech company Triton Digital, which has long operated across audio categories in its measurement and marketplace platforms, is now tying it all together in a unified global audio exchange that aggregates audiences across broadcast, podcasting, and streaming. It’s called the Triton Audio Marketplace, with a planned launch in early 2022. Click for many details. Continue Reading
Jottings of Note
— History of Pod (James Cridland)
— GM Hire (TuneIn)
— Looking Ahead (Futuri Media)
The Podcast Reader, a hybrid print/PDF magazine created by Melbourne-based David Loggia, has published two issues in what Loggia tells RAIN are “very early days.” The publication features five transcripts of long-form interview podcasts that focus on intellectual topics of history, science, and society. David Loggia gave us more details about the venture. Continue Reading
SiriusXM has named three new senior executives to its cross-brand marketing division, covering the core satellite radio business and its digital/streaming operations. They from from EY (formerly Ernst & Young), Netflix, Disney, and iHeartMedia Continue Reading
The Media Brand Equity Study 2021, one of a series of reports from Jack Myers’ MediaVillage, ranked 150 brands according to survey results that asked respondents to rate brands according to nine attributes. Awareness is not one of them, so this is not a simple brand familiarity survey. Myers says that all 150 companies failed the strictest test. Click through to see the top 30. Continue Reading
Podsights makes a brief announcement that it has expanded beyond its original purview of podcast advertising attribution. Additionally, the company says, it will introduce its technology to streaming music and online radio. Continue Reading
In a new and intriguing Latino Podcast (non) Listener Report from Edison Research, one key survey question asks why respondents don’t listen. We see the results as pointing to the length of podcasts, and also difficulties in getting familiar with podcasts — a classic ease-of-use problem. Click for details, graphics, and metrics from this fascinating study. Continue Reading
In its just-released Podcasting Today report, Nielsen takes a retrospective glance backward in a quick historical roundup of inflection points of a now mature industry. It is fascinating, filled with graphics, and includes lots of commentary. Click through for some highlights, and especially for the fascinating Podcast Genres Duplication Grid. Continue Reading
The headline is that YouTube has its first home-built podcast, but the deeper story is that it’s a bottoms-up collaboration with National Public Media (NPM), the sponsorship sales division of NPR. Click for details. Continue Reading