Author: Brad Hill

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Spotify rules and declines; Spreaker #2 and moves up in chart of leading podcast hosting companies

Posted on by Brad Hill

In the monthly reckoning by Livewire Labs, we learn that Spotify for Creators remains (unsurprisingly) the top hosting platform for November. Spreaker, as #2, continues its rise after overtaking third-place Buzzsprout in April. The #1 and #2 podcast hosts have been converging toward each other for a few months, based on number of new episodes published per month. Continue Reading →

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20 of 25 repeats in Edison Top 25 Podcasts in the UK, Q3 2023-24

Posted on by Brad Hill

Edison Research has released its Top 25 Podcasts in the UK for Q3 2024. Edison’s Podcast Metrics product is unique in that it is not dependent on podcast download data and does not require podcast networks to opt into its service — so, any podcast is a candidate for listing. Edison surveyed a minimum of 2,000 weekly podcast listeners in the UK. Click for results and RAIN’s year-over-year comparison. Continue Reading →

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AccuRadio Shields Listeners from “The Little Drummer Boy” in 2024 Challenge

Posted on by Brad Hill

This holiday season, AccuRadio, one of the world’s leading online radio services, is stepping up to protect listeners from the ultimate seasonal pitfall: Hearing the song “The Little Drummer Boy.”

“We have a foolproof plan to help our listeners stay safe from that song this holiday season,” announced Kurt Hanson, Founder and CEO of AccuRadio.

AccuRadio’s initiative supports the Little Drummer Boy Challenge — a playful annual game in which countless holiday music lovers aim to avoid hearing “The Little Drummer Boy” for as long as possible, from 12:01am local time on Black Friday through 11:59pm on December 23rd.
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Kobalt invests in Slipstream, creating synergistic partnership covering the entire music ecosystem

Posted on by Brad Hill

Kobalt, the world’s largest independent music publisher, has acquired an equity stake in leading music licensing company Slipstream. The result is a licensing/content behemoth. The announcement from Slipstream says the deal “brings together complementary technology and expertise to serve the entire music publishing ecosystem, from the world’s top songwriters to brands and creative businesses of all kinds. This significant alliance comes on the heels of Slipstream’s acquisition of Anthem Entertainment earlier this month, also covered by RAIN. Continue Reading →

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AM/FM maintains dashboard ubiquity, but not monopoly (Quu)

Posted on by Brad Hill

In-car technology research company Quu has released its 2024 In-Vehicle Visuals Report, examining radio’s place in top-selling new U.S. vehicles. It is also the inaugural year for this study. Staunchly pro-radio Quu states “With so much listening happening in cars, we must identify our strengths and weaknesses.” In addition to study results, we reveal detailed key takeaways from six industry experts. Continue Reading →

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Spotify “Super Premium” — hints become expectations for 2025

Posted on by Brad Hill

Spotify, the most popular music streaming service in the world, serving over 100 million tracks to 240 million monthly active users, does not have a high-resolution (“lossless”) audio option. That lack is an unusual lag for a dominant consumer service which leads the industry with many other consumer innovations. The missing piece could be plugged in soon. Continue Reading →

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Comedy and conversation lead in AnalyticsIQ study of podcast listening behaviors

Posted on by Brad Hill

The firehose of podcast advertising research brings a new deck from AnalyticsIQ, an Atlanta-based research consultancy. The study is titled Podcast Listening Behaviors, and takes its data from Pew Research Center, Forbes, and the IAB.The report’s thesis hangs on two basic facts: Podcasts have grown in popularity, and that growth is an opportunity for marketers. We dive into the numbers.
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