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Magellan extends to the UK with its top podcast advertiser ranking

Magellan, the podcast advertising intelligence company, announces today that it is expanding its flagship public product — top 15 podcast advertisers — to the UK. The top-15 lists have been appearing monthly, representing advertisers in the American market. The new UK list will represent advertisers targeting UK listeners. The announcement was made today at the 8th annual RAIN Summit Europe in London. Continue Reading

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Podcast Radio announces launch plan for full-time podcast programming in London

Podcast Radio, claiming to be the world’s first 24-hour radio station devoted exclusively to podcasts, has announced its intention to launch in London. Founded by consultant Paul Chantler and PodcastKing founder Gerry Edwards, Podcast Radio will showcase podcasts from all over the globe enabling content providers to market and promote their audio across broadcast radio. Continue Reading

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Steve Goldstein: Consumers Are Drowning in Content

There has never been a better time for content creators. There are a bunch of new streaming TV services rolling out including HBO Max, Apple TV, and Disney +. Each service has enticing new shows popping up on what seems like a daily basis. While it may be the best time for content creators, counterintuitively, it may be the worst time for overwhelmed consumers. So much of the content looks fantastic. And that, it turns out, is a major problem. Continue Reading