(Not entirely safe for work): Podcasts. They’re like… opinions, everyone has one! Kitty’s starting her own with her best friend Pam. pic.twitter.com/aD44QtJzCv — The Weekly (@theweeklytv) July 12, 2018
Today NPR and Edison Research released the latest edition of The Smart Audio Report, an ongoing consumer survey of how American adults are acquiring and using smart speakers. The information was released in an online webinar presented by Edison Senior Vice President Tom Webster. Continue Reading
The Spring 2018 edition of The Smart Audio Report, produced by NPR and Edison Research, will be released tomorrow (Wednesday July 18) in a 1pm webinar. It is a key research report about the adoption and use of smart speakers, arguably the most important new distribution platform since smartphones. In a teaser release, NPR and Edison have revealed a few key findings. Continue Reading
Brief news items and worthy reads from around the web: Entercom exec’s audio snapshot. A podcasting history lesson. Best podcast episodes of the year (so far). Roger Lynch’s Bloomberg interview. Continue Reading
The Audio Council of the Australian Interactive Advertising Bureau (IAB Australia) today released an update to its podcast audience measurement guidelines. The released document is mainly influenced by the guidelines issued by the U.S. IAB Podcast Technical Working Group. There are three main points. Continue Reading
With the nettlesome lack of native audio in major social platforms (looking at you, Facebook and Twitter), socializing audio-first content can be a heavy lift. The Headliner app from Sparemin grabs the problem by the throat and presents a solution for posting audio content quickly in an attractive video package. Townsquare Media has bought in — for its entire radio network. Continue Reading
Nielsen has released an Audio Today Report, this one including some metrics around the use of, and interest in, smart speakers and streaming services. Outside of that focus, the report examines the reach of Black and Hispanic listeners to radio, both now and over five years. Continue Reading
As podcast publishers, hosting companies, and advertising sellers circle around audience measurement standards, the IAB 2.0 Podcast Measurement Technical Guidelines represents a hot topic. some podcast entities comply now with those guidelines, others have a compliance schedule. Podtrac, which offers… Continue Reading
Founded by an executive from a technology company and a leading audio producer, the audio buying and creative agency Trisonic announced its launch today. The launch is promoted as bringing a “new alternative” to the audio media market for the first time in a decade. Continue Reading
UK media company Global and its programmatic advertising platform DAX received two certifications from UK-based JICWEBS, an oversight organization focused on developing standards for digital advertising. The specific Global and DAX certifications are for Brand Safety, and absence of Ad Fraud. Continue Reading
Radio consultant and podcast entrepreneur Mark Ramsey has announced his next program venture, a six-part “biopic without pictures” podcast series about Louis Armstrong called Pops. The show has started production, and will launch in 2019. Continue Reading
Popular finance and economics radio show and podcast Marketplace has launched an Alexa experience which might represent an early foray into original smart-speaker audio content. Called Make Me Smart from MarketPlace, it contains wholly original information pieces that extend the Marketplace brand and voice into the leading smart speaker platform. Executive comment from Sitara Nieves. Continue Reading