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“Voice tech is everywhere” and other findings from Edison/NPR Smart Audio Report

Edison Research and NPR have released the 2022 Smart Audio Report, an annual survey study measuring the growth, impact, and user behaviors of conversational AI audio. This field is generally summarized as “smart speakers,” but the Edison/NPR work includes digital assistants built into phones, TVs, tablets, cars, and appliances. Continue Reading

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Global podcast listening recovers from Covid pause: Reuters Digital News Report

In its wide-ranging and detailed survey of news consumption around the world, Reuters discovered that podcast usage is growing again in 2022 after what it describes as a “COVID-19 pause.” In its conclusion to the general metrics section, Reuters makes a sober assessment about global news consumption across all media categories. Click for details and graphics. Continue Reading

Podcast downloads show gains (Podtrac) and RAIN Remix of May Top Publishers ranker

In Podtrac’s Top Podcast Publishers monthly ranker for May we learn that the metrics for download growth were on a slight upswing (1%) month-over-month, and a sharper growth of 32% year-over-year. (Podtrac measures its clients.) Click through for the results and the RAIN remix, which re-sorts the top publishers by average listeners and downloads per show. Continue Reading

Buzzsprout starts podcaster advertising program at $20 CPM; 70/30 revenue split

Buzzsprout is creating buzz (sorry) for its new podcaster advertising program, Buzzsprout Ads, which allows podcasters to purchase midroll spots in Buzzsprout-hosted podcasts. The promotion is absent of details pertinent to Buzzsprout shows which will receive the ads. But by digging into the Buzzsprout Facebook community we were able to piece together the entire picture. Continue Reading