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Midroll: 50% of podcast ad revenue is from national brands (Webinar)

In a webinar co-produced and hosted by RAIN, Midroll executives noted that 50% of Midroll’s podcast revenue is now attributed to national brand advertising. That figure represents a moment of balance indicating that brand advertisers are increasingly recognizing podcasts as important marketing venues. The webinar is available for streaming. Continue Reading

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Webcast listening in June; +10% year-over-year (Webcast Metrics)

Positioning of the leaders remained the same in June stream listening, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. The group as a whole lost 4% in overall listening compared to May. Continue Reading

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Panoply exits content business; focus on tech platform; Slate Group head exits to form new audio company

Less than a week after the IAB Podcast Upfront, at which Panoply was a presenter, that organization has dramatically changed strategy and structure. Panoply, which creates podcasts and hosts them (both its own shows and those produced by others), is severing its content operation, and becomes a podcast advertising/technology company. Continue Reading

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Webcast listening up in May; +13% year-over-year

Spotify held its slight lead over Pandora in March stream listening, an advantage established in January after three years of chasing. Aside from that metrics rivalry, the Top 20 group in Triton Digital’s Webcast Metrics report gained one percent in overall listening compared to February. PLUS — a little bit of smart speaker reporting. Continue Reading

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RAIN Webinar presented by Midroll Media: The Power of Podcasts for National Brands

As podcasting continues to grow in audience and revenue, Midroll Media, a leading force in content and advertising will present a free webinar in collaboration with RAIN News. A panel presentation followed by Q&A with the online audience will examine the marketing opportunity of podcasts for national brands. Continue Reading

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IAB issues whitepaper on brand safety in digital audio advertising

The Interactive Advertising Bureau has released a whitepaper authored by its Digital Audio Committee, chaired by Les Hollander of Spotify, who forwarded the publication to RAIN News. The document is an examination of brand safety issues in digital advertising, and an advocacy paper for digital audio’s unique advantages. Click for summary and download link. Continue Reading