RAIN Notes: October 4
— Independence (Airborne)
— Blip No More (Triton Digital)
— Bridging A Divide (AdWeek)
— All About Earning (Steve Pratt) Continue Reading
Author: Brad Hill
Understanding sports podcast listeners (Hint: They respond well to podcast ads)
In a new survey report called Who Is Listening? produced by Manchester-based Sport Social Podcast Network, in cooperation with UK’s Mindfield Research, the mission is to better understand the lives of sports listeners. That includes their demographics, income, home ownership stats, purchasing habits, and their passion for sport and exercise. Click for results, graphics, and source link. Continue Reading
Podcast ads save campaigns from the marketing “Valley of Death”
In a long, data-infused, and fascinating research summary, Pierre Bouvard at the Westwood One Blog examines how media plans can grow sales without increasing their budgets. In a lengthy, data-rich presentation, podcast ad spend is compared to many other media types, and the concept of “mental availability” is introduced. Continue Reading
Cost of podcast advertising drops to lowest point in four years (Libsyn Ads)
The average cost per thousand (CPM) for podcast advertising in September dropped three percent from August. According to Libsyn’s monthly reckoning, the average CPM rate for a 60-second ad spot was $21.37 on September 1, compared to $22.04 a month earlier. That per-thousand rate was the lowest in 52 months. Click for the four-year cost chart. Continue Reading
RAIN Notes: September 30
— The Day (International Podcast Day)
— Streamlining With AIRatings Excitement (Triton Digital / Sounder
— Welcoming (Libsyn) Continue Reading
Study: Avid podcast listening across established and emerging global markets (Acast)
Recognizing International Podcast Day (September 30), podcast giant Acast has released a new consumer research study: Podcasting Trends in Established vs. Emerging Markets>. The field work (conducted by consumer research company Attest) surveyed 2, 600 weekly podcast listeners across 13 established and emerging markets. Click for detailed coverage and source link. Continue Reading
Spotify sunsets podcast attribution pioneer Chartable
Podcast analytics and attribution company Chartable will be closed by parent company Spotify. The streaming giant acquired Chartable in February, 2022. At the time, Chartable and the likewise acquired Podsights gave Spotify a formidable podcast tech stack. The sunsetting appears to be a simplification of internal brands and functions. Click for more info and announcement language. Continue Reading
Seeking peak podcast: Deadset Studios releases PodPoll 2024
Australian podcast production house Deadset Studios and market research agency Insightfully have released the findings of PodPoll 2024, an in-depth survey into podcasting listening habits and behaviors. Click for details and charts. Continue Reading
RAIN Notes: September 27
— Leaping (Standard Media Index)
— Ratings Excitement (Jacobs Media) Continue Reading
iHeartMedia gains Radio Ambulante podcasts for My Cultura Podcast Network
Spanish-language podcast production company Radio Ambulante is bringing its full slate of podcasts to iHeart Media’s My Cultura network. My Cultura publishes storytelling in English, Spanglish, and Spanish. Under the new partnership, the two companies will also develop and co-produce a minimum of two new shows over the next two years. Continue Reading
Falling and rising (Tik Tok and Spotify)
— One Falls, Another Rises…
— …Although It Was Rising Anyway Continue Reading
Headliner chosen to power Newsweek podcast recommendations
Newsweek wants to provide readers with contextually relevant podcast recommendations. Headliner, which creates short video promotions of podcasts and other online entertainment, is providing those recommendations to Newsweek in a deal announced today. Continue Reading