“The recorded music industry had two lanes: retail and radio. Piracy killed retail. Streaming killed piracy, then went on to, if not kill, then seriously maim radio. The two lanes converged into one – reverse bifurcation.” In his latest column, Mark Mulligan asks whether streaming (more exactly, supremium) can monetize fandom. Continue Reading
In the relentless course of corporate history, the present can evoke the past. So it is that today we cast back to August, 2019, when RAIN reported that radio giant Entercom boldly and energetically acquired two dashing podcast startups, Cadence13 and Pineapple Street. That era is over, and a reported 300 people are affected. Continue Reading
Podcast giant Acast is making a splash over its launch of a new revenue dashboard for its creator clients. With changes and innovations reportedly based on creator feedback, the new product promises “unprecedented transparency.” Continue Reading
In the Spring edition of the Podcast Download report produced by Cumulus Media and Signal Hill Insights, consumer research platform Quantilope was commissioned to survey weekly podcast consumers. The study was fielded in April, and digs into eight key questions:… Continue Reading
Munich-based media production, entertainment, and marketing group Seven.one Audio has released its Podcast 2025 Report. It features metrics and principles about the German and U.S. podcast markets, and the advertisements which power the podcasting industry, and 36 pages of metrics which promote values of the podcast channel.
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In a new survey presented by the Podcast Marketing Academy and Lower Street, supported by 10 podspace companies, we learn about Publishing frequency according to level of growth, publishing frequency metrics, year-over-year audience growth and reduction metrics, growth rate benchmarks, and much more. Continue Reading
Spotify’s Hint – Alan Cross
Local Media’s Next Move Steve Goldstein
Another Notch Jen Poyant
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An icon of the podcast industry, Ross Adams has resigned his position as CEO of Acast, the world’s largest pure podcast company. The announcement comes from Acast, with no reason given for the resignation. The PR wording phrases the action… Continue Reading
Nielsen has released study data examining the perception of marketing effectiveness across different channels, compared to actual (measured) effectiveness. The priorities of marketers in 2025 are identified.
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In the newly released Podscribe Performance Benchmarks report, the podcast advertising analytics company introduces a new podcast advertising research metric: The Reach Curve. Click for highlights and link to the original. Continue Reading
Reaching for Reach – Signal Hill Insights & Cumulus Media
13-24 – Edison Research Continue Reading
YouTube has widened its lead in delivering podcasts to consumers, continuing a leadership posture it has maintained and grown for three years. At the same time, we see that YouTube does not dominate to the extent that its reputation, or the headline of this article, might imply. All this according to a graphic release produced by Signal Hill Insights and Cumulus Media. Continue Reading