Guest columnist Steve Goldstein reviews the just-ended 2023 with a collection of insights and perspectives culled from conversation, interviews, and Steve’s own reflections. It’s “a quick highlight reel of actionable ideas and thought-provoking takeaways,” featuring celebrated thought leaders, mostly in podcasting. Continue Reading
End-of-year podcasting predictions are articulated by 28 podcast industry leaders in the end-of-year feature published by CoHost, the podcast hosting and solutions provider. Among the herd of prediction articles we’ve seen, this one is unusually deep and well packaged Continue Reading
— Philosophical (Evergreen Podacsts)
— Mission Critical (Podnews)
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Edison Research has unleashed the 2024 edition of its Latino Podcast Listener Report, the output of 2,502 interviews with US Hispanic/Latino adults 18 and older. The bilingual fieldwork was conducted in November; these are fresh findings. Click for plenty of detail, graphics, and a link to the source. Continue Reading
The end-of-year stream of research reports continues apace. Podcast/audiobook platform Podimo has produced The 2024 Global Trend Report, promising “a year of stories and reactions in 2024, and the trends that will define podcasting in 2025.” A surprising lack of graphics encourages reading more than quick glances; no complaint here. Click for highlights and a link.
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— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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Libsyn and Sounds Profitable have partnered to release the 2024 rue Crime Podcast Listeners Landscape Report. The survey for this study was conducted by Signal Hill Insights. We dig in. Continue Reading
Audioboom continues its practice of issuing trading updates before quarterly earnings, in this case presaging the company’s Q4 financials. The themes of this report are momentum and KPI (key performance indicator) strength. The company’s Showcase product showed notable revenue growth. Continue Reading
SiriusXM has released an updated strategic plan. We hear about “marketplace headwinds,” and learn that streaming is demoted as a business priority. Continue Reading
— Slipping Into The Role (Slipstream / Jonathan Lane)
— Spotify Rapped (Spotify)
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Audio analytics powerhouse Veritonic has released a concise survey report which presumes to tell marketers how to improve their podcast advertising. It’s not a scold; it’s a guide based on insights culled from hundreds of U.S. podcast listeners in November. “Not all podcast ads are created equal.”
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