Wonder Media Network, the podcast content company whose mission is to amplify underrepresented voices, has signed with WME (the talent agency part of the broader Endeavor company). WME will exclusively represent WMN, and help the young network diversify into books, TV, and other categories. Continue Reading
by Jeff Umbro
In this week’s column, Podglomerate CEO Jeff Umbro dives deep into the podcast attribution technology, featuring an interview with Sarah Cotenoff from Podsights. Additionally, making up for going dark last week, this newsletter is packed with news and commentary. A must-read. Continue Reading
An item in today’s Podnews nudged our attention to the New York Times Q2 earnings statement. As Podnews mentioned, the Times disclosed that its leading podcast effort The Daily (the top news podcast in the U.S., and one of the most successful podcasts across categories) serves 3.5-million downloads per daily episode. We do some back-of-envelope math to estimate annual revenue. Click through for meeting quotes about podcast strategy at the Times. Continue Reading
Spotify’s newly launched playlist feature, track IDs, is based on this question: “Do you ever dance to your favorite DJ and wonder what track they’re mixing?” The answer is supplied by an array of 23 playlists curated by DJs and the Spotify editorial team. The volume of music is impressive. Continue Reading
Google Play Music will reportedly be shuttered. The timetable? September for Australia and New Zealand, October for everyone else. Users will have until end-of-year to retrieve their cloud-stored music. The existing YouTube Music will take over as Google’s on-demand streaming service. This shift is helpful to what has been Google’s audio-related miasma of branding. Continue Reading
In an example of SiriusXM’s cross-platform strategies, the satellite company will broadcast one of Pandora’s new weekly “Thumb” playlists. Alongside that announcement Pandora is also pushing a top-100 playlist to be refreshed each week. A “Thumb” playlist is informed by Pandora users’ thumb-up actions on individual tracks. The company takes the entire thumb-up database across all listeners during the week, and makes a top-100 list out of it. Using the same method, a top-20 list is also manufactured and is broadcast on the Pandora Now channel on siriusXM. Continue Reading
The Hidden Brain podcast, hosted by Shankar Vedantam, has moved its ad representation exclusively to Midroll Media, the ad sales division of Stitcher. (Stitcher has recently been acquired by SiriusXM, from E.W. Scripps, in a deal which will close by Q3). Alongside this deal, Hidden Brain will be produced independently by Hidden Brain Media, starting October 1. The podcast will continue to be distributed by NPR. It’s a chart success — click through to see its placements.
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In eMarketer’s latest projection of ad revenue to podcasting, the market research company forecasts two headline points: 1) Podcasting ad revenue will surpass $1-billion in 2021, and 2) Podcast ad revenue will capture 20% of digital radio ad spending in 2020. Click through for a chart and the company’s forecast of programmatic ad buying in podcasting. Continue Reading
iHeartRadio, one of the world’s largest podcast publishers, and Tongal, a content creation and talent crowdsourcing platform, are teaming up on The Next Great Podcast, an open call for submissions to win resources for developing a new iHeartRadio podcast. Tongal, which has been a resource for film production, will likely gain more recognition in podcasting with this venture. Semi-finalists get $1,000 each, and the winner gets an on-ramp to making an iHeartRadio podcast. Continue Reading
In its recent Q2 earnings call, Sirius XM discussed streaming, its multiple acquisitions, and podcasting in some detail. Remarks about podcasting are quite interesting, somewhat shading the industry as young and largely immature, while evangelizing the production and marketing power of SiriusXM. Click through for many quotes. Continue Reading
In a consumer-friendly infographic, Spotify highlighted some key (non-finance) results related to its Q2 earnings report last week. Juuust under 300-million users now, and 138-million subscribers. And the service is available in 92 countries. Click through to see the whole thing. Continue Reading
It’s not binding legislation. The Local Radio Freedom Act is a resolution bill which declares support among House Representatives in D.C. for opposing a performance royalty levied on American radio. As of this week, with the addition of 12 new signatures, the current House of Representatives is not majority aligned against a royalty … which the NAB calls a “tax.” Advocacy group musicFIRST sent us an opposition statement. Continue Reading