Brad Hill

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IAB launches new VAST standard, replacing DAAST with “audio power”

Posted on November 26, 2018 by Brad Hill

The Interactive Advertising Bureau (IAB) has announced the launch of an upgraded Video Ad Service Template (VAST) standard that includes attributes of the IAB’s digital audio set of ad standards called DAAST (Digital Audio Ad Serving Template). The purpose of DAAST has been to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising. Continue Reading →

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Mark Ramsey / Wondery launch new “inside” podcast with Coca Cola, all revenue to charity

Posted on November 15, 2018 by Brad Hill

Radio Consultant and podcast producer Mark Ramsey has created another “Inside” podcast — People Like Us: Inside Philadelphia — distributed by Wondery and sponsored by Coca Cola. All revenue from the show, which documents the making of the Tom Hanks movie about living with HIV, will be donated to an HIV/AIDS non-profit. Continue Reading →

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Pandora launches Podcast Genome with intent to “greatly grow podcast listening”

Posted on November 13, 2018 by Brad Hill

Creating a milestone moment in the evolution of podcasting, Pandora today launches its anticipated podcast offering, powered by the Podcast Genome Project. The launch puts in play a key strategic element as described in recent earnings calls. Continue Reading →

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RAIN Summit Europe dazzles with knowledge and networking

Posted on November 9, 2018 by Brad Hill

A London tube strike did not prevent 200 delegates from attending RAIN Summit Europe at the British Museum on Wednesday. A full day of presentations, interviews, and panel talks covered podcasting, streaming, advertiser expectations in digital audio, research, and the coexistence of radio and streaming. The event featured a diverse roster of speakers from the U.K. and the continent, as experts came from France, Germany, Italy, and Belgium to participate. Continue Reading →

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DIGITALMDE embarks on novel approach to promote branded podcasting

Posted on November 2, 2018 by Brad Hill

Italian digital audio firm DIGITALMDE has launched an unusual (probably unique) venture to demonstrate the appeal and value of branded podcasts. The company is launching a new content branch called MYVOXES, which will produce eight fiction series to demonstrate the power of audio storytelling. Continue Reading →

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Webcast listening in July; +11% year-over-year (Webcast Metrics)

Posted on October 30, 2018 by Brad Hill

Spotify remained the leading webcast streamer in July, according to the just-released report from Triton Digital’s Webcast Metrics Ranker, a comparison of stream listening volume among Triton’s top 20 clients. Continue Reading →

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RAJAR shows increased digital reach in UK listening

Posted on October 29, 2018 by Brad Hill

In the recently released Q3 report from RAJAR (Radio Joint Audience Research), UK listeners are becoming more digital, while overall radio reach remains high. Continue Reading →

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Live365 opens UK market with overseas licensing deals

Posted on October 29, 2018 by Brad Hill

Streaming radio host Live365 has announced licensing agreements which open its internet radio streams to audiences in the U.K. This opens a new market of listeners for the recently revived iconic internet radio brand, and also UK broadcasters and pureplay webcasters. Continue Reading →

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Podcast producers honored at Audio Production Awards

Posted on October 26, 2018 by Brad Hill

The Audio Production Awards 2018, produced by AudioUK, has announced the shortlist of finalists in 20 categories. Continue Reading →

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Sirius XM earnings call: Remarks on the Pandora acquisition

Posted on October 26, 2018 by Brad Hill

We reported this week on Sirius XM’s financials (HERE). As usual some of the most interesting strategic insight was contained in the investor Q&A in the back end of the call. Of particular interest to investors (and to RAIN) were comments related to the Sirius acquisition of Pandora, which closed on the day of the earnings call. Continue Reading →

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Scripps acquires Triton Digital

Posted on October 17, 2018 by Brad Hill

E.W. Scripps announced this morning that it has acquired Triton Digital, the leading ratings service for streaming audio and a global infrastructure service for digital audio delivery. The acquisition carries a price tag of $150-million, cash. Continue Reading →

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RAIN Summit Europe: Knowledge and Networking in London, Nov. 7

Posted on October 16, 2018 by Brad Hill

On Wednesday, November 7, in the BP Lecture Theatre of the British Museum, RAIN returns for the 7th annual RAIN Summit Europe. This exceptionally successful event is much anticipated by delegates in the U.K. and the continent, with over 250 registrations in 2017. Click through for this year’s features. Continue Reading →

Author: Brad Hill