0

IAB launches new VAST standard, replacing DAAST with “audio power”

The Interactive Advertising Bureau (IAB) has announced the launch of an upgraded Video Ad Service Template (VAST) standard that includes attributes of the IAB’s digital audio set of ad standards called DAAST (Digital Audio Ad Serving Template). The purpose of DAAST has been to promote a technical ecosystem in which advertisers, publishers, agencies, and consumer playback devices are aligned to coherently deliver and track streamed audio advertising. Continue Reading

0

Mark Ramsey / Wondery launch new “inside” podcast with Coca Cola, all revenue to charity

Radio Consultant and podcast producer Mark Ramsey has created another “Inside” podcast — People Like Us: Inside Philadelphia — distributed by Wondery and sponsored by Coca Cola. All revenue from the show, which documents the making of the Tom Hanks movie about living with HIV, will be donated to an HIV/AIDS non-profit. Continue Reading

0

RAIN Summit Europe dazzles with knowledge and networking

A London tube strike did not prevent 200 delegates from attending RAIN Summit Europe at the British Museum on Wednesday. A full day of presentations, interviews, and panel talks covered podcasting, streaming, advertiser expectations in digital audio, research, and the coexistence of radio and streaming. The event featured a diverse roster of speakers from the U.K. and the continent, as experts came from France, Germany, Italy, and Belgium to participate. Continue Reading