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Edison Research teases 2019 Infinite Dial with milestone YouTube metric

Ahead of the Infinite Dial 2019 presentation next week, Edison Research and Triton Digital have released a preview of this year’s research report. The slide is about trends in using YouTube for music. The video platform has been a notable presence in Infinite Dial studies in past years, and 2019 promises to have more positive numbers for the site. Continue Reading

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Webcast Metrics in October: +12% year-over-year as Spotify 2.5M average sessions

Webcast listening in September was 8% higher than the year-ago period, as Spotify widened its upward trend advantage compared to Pandora. This according to Triton Digital’s Top-20 Ranker, a monthly report based on Triton’s Webcast Metrics streaming measurement technology. Continue Reading

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IAB announces addition of brands to its membership, new board members, leaning into digital and direct-to-consumer marketing at annual leadership gathering

The Interactive Advertising Bureau (IAB), a global trade and advocacy agency for digital media and marketing, is making a slew of announcements on the eve of its Annual Leadership Meeting this week. Key structural changes in the organization include over a dozen new board members, and the decision to include brands in the IAB membership. Continue Reading

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Spotify reportedly pursues Gimlet Media

The media sphere burbled over the weekend with late-Friday reporting that Spotify is “in talks” to acquire podcast powerhouse Gimlet Media, with a price tag above $200-million. If this happens, it will be the richest institutional dive into podcasting yet. click through for details, and a history of podcast acquisitions, full and partial. Continue Reading