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Spotify acquires Findaway for acceleration of audiobook involvement

On the same day that Edison Research and NPR released The Spoken Word Audio Report for 2021 (RAIN coverage HERE), Spotify announced its acquisition of Findaway, the audiobook facilitator and distributor. Finances of the deal are undisclosed, and might not represent the potential long-term impact of the acquisition to Spotify and to spoken word listening. Continue Reading

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Spoken-word listening rapidly growing; music and AM/FM erode (Spoken Word Audio Report)

The 2021 edition of the annual Spoken Word Audio Report, a comprehensive survey study fielded by Edison Research with support from NPR, is out. Key findings include how all kinds of spoken word audio listening (podcasting, audiobooks, AM/FM talk radio) is quickly growing, and largely eating into AM/FM talk radio. Click through for many in-depth details, graphics, and the download link for full results and videos. Continue Reading

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Audioboom launches SHOWCASE podcast ad marketplace

Global podcast network Audioboom has created a self-serve global marketplace which joins podcasters and advertisers. The company says that SHOWCASE represents over 250-million podcast impressions per month for ad buyers. Audioboom’s Ad Rip, arguably the cleverest piece of ad tech this year, is included. Audioboom now has two basic campaign approaches for podcast advertisers. Click for detail. Continue Reading