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Within ad-supported audio, podcasting has greater “share of ear” than Spotify/Pandora (Edison)

Pierre Bouvard, Chief Insights officer at Westwood One, is back at it in the company blog, divulging results of the subscription Share of Ear consumer survey conducted by Edison Research. One of Bouvard’s key points in this latest blog post is the time-spent leadership of podcasting over ad-supported Spotify Free and Pandora. Click through for that infograph, and more. Continue Reading

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24% of Cumulus radio streams are on smart speakers; and interesting ad campaign results

“Smart speaker ownership soars and brings AM/FM back into the home,” writes Pierre Bouvard in a new Westwood One blog post. A key statistic from the parent company backs this up: 24% of stream listening to Cumulus radio stations happens on smart speakers.┬áCumulus booked an interesting smart speaker preroll campaign with a consortium of Ford dealerships. Click through for more context, a chart, and link to more. Continue Reading

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Advertiser podcast interest up 2.5x over five years; intention up 4x; Westwood One study

Westwood One has released its fifth annual podcast advertising study, in collaboration with Advertiser Perceptions. This report is synced with the IAB Podcast Upfront, also in its fifth year. One key takeaway is that advertiser interest in podcasts, and intent to buy, have grown by multiples since 2015. Click through for details, numbers, links, and charts. Continue Reading

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Westwood One asked advertisers about podcasting. Results are forward-looking.

Last week we poked around a public Westwood One podcast survey, and reported our impressions. Today, Westwood One releases the results, in both an executive summary format, and a detailed Powerpoint PDF. One of the most interesting aspects of the PDF is that it relates dozens of verbatim predictions about podcasting revenue growth. Continue Reading