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Advertiser podcast interest up 2.5x over five years; intention up 4x; Westwood One study

Westwood One has released its fifth annual podcast advertising study, in collaboration with Advertiser Perceptions. This report is synced with the IAB Podcast Upfront, also in its fifth year. One key takeaway is that advertiser interest in podcasts, and intent to buy, have grown by multiples since 2015. Click through for details, numbers, links, and charts. Continue Reading

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64% reduction in digital audio ad spending; some new money added in major ad dollar shifting (Advertiser Perceptions)

Advertise Perceptions has issued a report called the Coronavirus Effect on Advertising Report. It’s a trade survey of marketing and sales execs, one-third marketers and two-thirds agency buyers. Digital audiio is presented. The purpose is to determine how ad spends are shifting among media categories during the coronavirus disruptions, and to project how and when those shifts will play out through 2020. Continue Reading