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IAB Podcast Upfront Roundup: Bulletins from the industry event in NYC

The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading

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Westwood One 2018 Audioscape finds crossovers between podcast fans and smart speakers

Westwood One has released a report exploring the audio landscape, with podcasting and smart speakers drawing particular attention. The study leveraged data from the Share of Ear and Infinite Dial studies to explore trends for the podcast audience as well as tracking the adoption rates for smart speakers. Continue Reading

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Westwood One joins Katz Expressway, bringing Cumulus inventory into programmatic

Cumulus Media-owned Westwood One has partnered with iHeartMedia-owned Katz Expressway, a programmatic advertising exchange powered by tech company Jelli. The immediate result is that radio stations in major Cumulus market have some commercial inventory in Expressway, available for automated buying. Continue Reading