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Survey: 75% of agencies and marketers are talking about podcast advertising

Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading

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Westwood One makes four new production hires for its podcast network

Westwood One Podcast Network has hired four new production hires to its team. “This latest round of hiring further demonstrates Westwood One’s commitment to quality and scale as we grow our podcast business and serve our extraordinary partners and content providers,” Executive Editor John Wordock said of the new additions. Continue Reading

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Westwood One spring podcast report covers recent converts’ preferences and Apple’s waning lead

Westwood One has teamed with Audience Insights and MARU/Matchbox for an investigation into monthly podcast listeners in the U.S. Their survey included breakdowns based on how long the participants have been podcast listeners, with those who have been regular listeners for less than six months reporting some very distinct behaviors compared to the long-time fans. Continue Reading

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Ben Shapiro loses podcast sponsors after live event, bringing a new spin to “brand safety”

Political podcaster Ben Shapiro, recently noted in RAIN News for his wide syndicated extension into broadcast radio, has lost two sponsors after a live podcast performance at a Right To Life rally. The fallout shines a new light on brand safety — a constant concern in advertising that messaging does not appear connected to controversial content. Continue Reading

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Westwood One, Panoply Media sign on for Nielsen tech to target car buyers

Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading