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Westwood One, Panoply Media sign on for Nielsen tech to target car buyers

Nielsen announced that Westwood One and Panoply Media will use its technology for auto marketing and measurement. Both parties will leverage the Nielsen Auto Cloud fueled by J.D. Power to target car buyers across radio, streaming audio, and podcast media with relevant messages that meet the changing needs of their audiences. Continue Reading

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Show Shouts: The inspiring, the surreal, and a double dose of sports

Show Shouts highlights noteworthy new and upcoming podcasts from across the vast and fast-growing category. Today’s announcements include two sports programs, one from SB Nation and Vox Media and the other from Cadence13. Also Night Vale Presents is back with some musical surrealism and Westwood One gets inspiration from two Navy SEALs. Continue Reading

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IAB Podcast Upfront Roundup: Bulletins from the industry event in NYC

The IAB Podcast Upfront, held yesterday in New York City, included presentations and new developments from many leading audio and podcasting companies. In addition to the talks, several operations used the event to help promote their latest ventures and data. Here’s a round-up of the press releases issued at the industry gathering. Continue Reading

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Westwood One 2018 Audioscape finds crossovers between podcast fans and smart speakers

Westwood One has released a report exploring the audio landscape, with podcasting and smart speakers drawing particular attention. The study leveraged data from the Share of Ear and Infinite Dial studies to explore trends for the podcast audience as well as tracking the adoption rates for smart speakers. Continue Reading