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Westwood One asked advertisers about podcasting. Results are forward-looking.

Last week we poked around a public Westwood One podcast survey, and reported our impressions. Today, Westwood One releases the results, in both an executive summary format, and a detailed Powerpoint PDF. One of the most interesting aspects of the PDF is that it relates dozens of verbatim predictions about podcasting revenue growth. Continue Reading

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Survey: 75% of agencies and marketers are talking about podcast advertising

Along with its annual Podcast Download report, Westwood One has shared some insights from its survey by Advertiser Perceptions this week. The 2019 edition included 302 agencies and marketers. It found that although consideration of podcast advertising flattened after several years of growth, discussions about the subject has continued to increase. Continue Reading

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Westwood One makes four new production hires for its podcast network

Westwood One Podcast Network has hired four new production hires to its team. “This latest round of hiring further demonstrates Westwood One’s commitment to quality and scale as we grow our podcast business and serve our extraordinary partners and content providers,” Executive Editor John Wordock said of the new additions. Continue Reading