Audioscape - RAIN News

Podcast listeners are young; YouTube is used as much as Apple (Cumulus “Audioscape”)

Posted on April 19, 2022 by Brad Hill

As we continue to prowl through the Audioscape 2022 report from Cumulus Media / Westwood One (see part 1 HERE), we note a few more items of interest. Click through for charts related to listening platforms, consumer characteristics, and age demographics. Continue Reading →

Over five years: Terrestrial radio -13%, podcasting +266% (Cumulus/Edison)

Posted on April 18, 2022 by Brad Hill

Cumulus Media / Westwood One has released its 2022 Audioscape bundle of research metrics under the banner of its Audio Active Group brand led by Chief Insights Office Pierre Bouvard. It’s a big book of data; today, we look at the growth of podcast listening share compared to terrestrial radio. Continue Reading →