RAIN 2021: Global Audio Evolution
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ALLMEDIADESK | TARGETSPOT
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This major annual RAIN 2021: GLOBAL AUDIO EVOLUTION Summit returns as the global schedule opener, THURSDAY May 20th EDT New York USA, from 10:00am with a schedule spanning pivots in engagement that are impacting the way MEDIA engages in an expanded and new thought-leadership space shaping for 2021.
Opening this major RAIN SUMMIT global audio day, International Audio Consultant Francis Currie, introduces AUDACY INC.’s JD CROWLEY, Chief Digital Officer, and KEN LAGANA, EVP Digital Sales & Strategy and opens up the conversation on U.S. radio’s latest deep-dive into a completely re-imagined and expanded digital future in 2021.
Matthias Mroczkowski, Chief Sales Officer, ALLMEDIA DESK, Germany, zeroes in on the key challenging areas of TARGETING with Google stopping the support of third party cookies, through to GDRP General Data Protection Regulation… the core of Europe’s digital privacy legislation. CONVERGENCE as sales houses sell Online Audio and broadcast Radio; and the Growing demand of customer portals and DSP’s as advertisers and agencies show growing interest in easily purchasing media inventory over software interfaces.
Increased use of smartphones and rising penetration of smart speakers have more Canadians using more audio, including more streaming of broadcast radio. Jeff Vidler of Signal Hill Insights will take us through these and other key findings from their 12th Annual Radio on the Move study. Julie Adam, SVP of News and Entertainment for Rogers Sports & Media, will join Jeff to talk about how one of Canada’s biggest broadcasters is responding to this change by re-imagining the multi-platform future of audio.
As the GAMING space looms ever-larger in the new digitally engaged future, AUDIOMOB’s CEO & Founder, Christian Facey, demonstrates case studies within different industry verticals; new behavioural research gathered and conducted in this last pandemic year; and how iOS 14 has presented an unprecedented opportunity going forward into 2021…
Bauer Media Audio is reinventing radio for music-lovers. Radio stations Scala Radio, Jazz FM, Planet Rock and Kerrang! Rock Radio are enriching and extending the live radio experience by launching premium subscription online radio services. UK Media Services David Lloyd discusses this and all that Bauer Media Audio is embracing as it pivots into 2021 and a fresh digital journey.
CREATIVITY, FIRST-PARTY DATA & ATTRIBUTION TECH BRING ADVERTISERS REAL RESULTS… Join AdsWizz and Octave Audio for a look into case studies demonstrating the power of integrating first-party data, how smart speaker focused campaigns can bring new engagement in audiences, and how combining creativity and attribution technology brings advertisers the results they want.
As revenue and investment shifts in a re-imagined post pandemic landscape, A MILLION ADS New York, TPX EXCHANGE Toronto, and HAVAS MEDIA GROUP Ontario explore the changing dynamics across the Agency, Brand, and buy-side as we return to normalcy…
FOR SUMMIT SPONSORSHIPS:
contact: Lee Cornell, VP & Head of Summits
A MAJOR GLOBAL DAY OF PANEL SESSIONS, PRESENTATIONS, AND CONVERSATIONS SPANNING ALL THAT IS EVOLVING AND EMERGING IN A CHANGED DIGITAL AND BUSINESS MEDIA SPACE!
Mandi Changari | Dan Asaki